Pizza Hut® Surges in Customer Satisfaction Scores and Receives Highest Ranking in Pizza Category
May 28, 2008 // Franchising.com // Dallas – Pizza Hut announced today its customer satisfaction scores jumped higher than any other national pizza chain resulting in a top ranking.
The American Customer Satisfaction Index released its quarterly results this week with customer satisfaction at limited-service restaurants at an all time high. Pizza Hut jumped 4 points (a 5.6% increase) to a score of 76, the highest among national pizza chain competitors in performance. The company also ranked second among all national chain fast food restaurants.
"We work hard with every pizza we make to ensure our customers are satisfied," said Pat Murtha, chief operating officer of Pizza Hut, Inc. "Our success in the first quarter lets us know we are on the right track, and we will continue to listen to our customers and deliver quality customer service."
During the first quarter, Pizza Hut launched its new value product, Pizza Mia™ pizza, that offers customers an every day low price of $5 for a 1-topping pizza when three or more are purchased. Pizza Mia is a permanent menu item at Pizza Hut and available at participating restaurants nationwide.
ACSI Methodology
The American Customer Satisfaction Index is a national economic indicator of customer evaluations of the quality of products and services available to household consumers in the United States. It is updated each quarter with new measures for different sectors of the economy replacing data from the prior year.
The overall ACSI score for a given quarter factors in scores from about 200 companies in 43 industries and from government agencies over the previous four quarters. The index is produced by the University of Michigan's Ross School of Business in partnership with the American Society for Quality (ASQ) and CFI Group, and is supported in part by ForeSee Results, corporate sponsor for the e-commerce and e-business measurements. Full results can be seen at www.acsi.org.
About Pizza Hut
As the world's largest pizza restaurant company with almost 6,200 restaurants in the United States and more than 4,000 restaurants in 100 other countries, Pizza Hut, Inc., is a subsidiary of Yum! Brands, Inc. (NYSE: YUM). The company's 50-year legacy of leadership and innovation has made it the recognized leader in the $37 billion pizza category. Those hungry for more information can go to the official Pizza Hut Website at www.pizzahut.com.
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