aloft hotels Franchise News

alofthotels.com
STAMFORD, Conn., May 07, 2012 (BUSINESS WIRE) --Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT), along with Silver Hotel Group, today announced the debut of its new destination sensation brand, Aloft Hotels, in the Greater Toronto Area with the opening of Aloft Vaughan Mills.
Located in Vaughan, the hotel is the second Aloft hotel in Canada, joining the Aloft Montreal Airport which debuted as the world's first in 2008. Aloft is the sizzling "style-at-a-steal" brand from Starwood that's rocked the hotel industry. With more than 55 properties now open worldwide, the brand is designed to appeal to the digital generation and brings modern, vibrant design at an affordable price point. The momentum for the brand will continue in Canada as Aloft Calgary University will open in early 2013 as one of the first hotel conversion projects for the brand...

Aloft Chapel Hill Is Honored for Excellence Among North American Hotels
www.aloftchapelhill.com
CHAPEL HILL, N.C.--(BUSINESS WIRE)--Famous for bringing “style at a steal” to Chapel Hill, Aloft Chapel Hill has just earned another accolade, winning the 2011 Hotel of the Year Award from parent Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT).
Aloft Chapel Hill’s triumph came at an annual gathering of associates from Starwood’s Specialty Select Brand group across North America. At the Miami event, Starwood recognized top performers among hundreds of hotels in a range of categories. Starwood’s Specialty Select Brand group includes Aloft, Element, and Four Points by Sheraton hotels.
Aloft Chapel Hill also achieved the highest Guest Satisfaction Index (Loyalty Composite) score out of all Aloft hotels in North America...

As Demand for “Style at a Steal” Brand Continues to Grow, Starwood to Reposition Four Points Property in Tucson as Aloft Hotel (alofthotels.com)
STAMFORD, Conn.--(BUSINESS WIRE)--Apr. 4, 2012-- Ramping up a new channel for global growth, “style at a steal” brand Aloft Hotels will launch its second external hotel conversion project next month, parent Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced.
Aloft Tucson University, a former Four Points by Sheraton property, will undergo a complete renovation before opening in the first half of 2013. The 150-room hotel is owned by Starwood, demonstrating the company’s commitment to the fast-growing, three-year-old Aloft brand.
“Our focus on conversions for Aloft is allowing us to bring new properties online efficiently and to expand our footprint as guests look for more destinations to experience this exciting brand,” said Simon Turner, President of Global Development for Starwood...

Conversions and Adaptive Reuse Projects Enhance Global Growth As Aloft Brand Spreads “Style At a Steal” to New Markets Worldwide: alofthotels.com
STAMFORD, Conn.--(BUSINESS WIRE)--Mar. 27, 2012-- The world can’t get enough of “style at a steal.”
Aloft, the design-led brand from Starwood Hotels & Resorts (NYSE:HOT), today unveiled a burgeoning global pipeline expected to bring the brand to 70 hotels around the world in 2013. A game-changer since its 2008 debut, Aloft will also continue blazing a trail by making conversions and adaptive-reuse projects a stronger part of its global growth.
Pioneering initiatives in music, design, and technology have positioned Aloft as a must-have living-social brand for Gen Y travelers...

Aloft Cupertino is Set to Open Summer 2013, Delivering Style at a Steal to the Next Generation of Travelers
STAMFORD, Conn.--(BUSINESS WIRE)--Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) today announced its new destination sensation brand, Aloft® Hotels, will open a new property in Cupertino, California in early 2013. Aloft Cupertino will be the third Aloft to open in California and its second in Silicon Valley, following the opening of Aloft San Francisco Airport in 2012. Owned by a venture between Shashi Corporation and Somera Capital Management, Aloft Cupertino will deliver style at a steal with 123 spacious, loft-like rooms, forward-thinking technology and a vibrant, social atmosphere.
“We are excited to join forces with Shashi Corporation and Starwood Hotels & Resorts on this unique opportunity”
“The Aloft brand is perfectly suited for Cupertino, one of the most dynamic cities in Silicon Valley,” said Allison Reid, Senior Vice President of North American Development for Starwood...

Fast-Growing Aloft Hotels Now Represented on Four Continents
STAMFORD, Conn.--(BUSINESS WIRE)--Feb. 14, 2012-- With the highly anticipated debut of Aloft Bogota Airport in Colombia this past December 10th, and Aloft San Jose, Costa Rica opening on February 1st 2012, Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) brings its sizzling “style at a steal” Aloft brand to Latin and Central America for the first time. Aloft’s South American premiere means the brand is now represented on four continents.
Designed for the next generation of traveler, Aloft offers urban-influenced, modern and vibrant design – along with a tech-savvy sensibility and social guest experience – at an affordable price point...

Owned by ADNEC, Aloft London Excel launches in the UK capital
LONDON--(BUSINESS WIRE)--Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) today announces the debut of its new destination sensation brand, Aloft® Hotels, in the United Kingdom with the opening of Aloft London Excel. The hotel is owned by ADNEC (Abu Dhabi National Exhibitions Company), which also own ExCeL London as well as Aloft Abu Dhabi, the Middle East’s first Aloft hotel.
“Aloft’s emphasis on high design combined with its tech-savvy features and social atmosphere all at an affordable price point translates globally and is attracting a growing group of loyal travellers. Aloft’s international expansion so early in the brand’s life cycle is unprecedented...

After Hugely Popular Pilot, Unprecedented Automatic Check-In Program Using RFID Technology to Launch at Five More Aloft Properties in 2011 alofthotels.com WHITE PLAINS, N.Y., May 11, 2011 (BUSINESS WIRE) -- After a smashingly successful pilot, Aloft Hotels will roll out its pioneering automatic check-in at five more hotels worldwide, it was announced today.

Aloft's Smart Check-In, the hotel industry's first such program, will let guests zoom to their rooms at Aloft Harlem, Aloft Brooklyn, Aloft Dallas Downtown, Aloft Jacksonville Tapestry Park, and Aloft London by the end of 2011. Smart Check-In made its debut at Aloft Lexington (MA) last year.

Tech-savvy Aloft is the sizzling style-at-a-steal brand from Starwood Hotels & Resorts Worldwide, Inc...

Will Also StarMatthew Morrison, Plain White Ts, Parachute, Jason Reeves, Marc Broussard, Default, Matt Nathanson, Mat Kearney April 9, 10 and 11th in Napa Valley WHITE PLAINS, N.Y., Mar 28, 2011 (BUSINESS WIRE) -- Lenny Kravitz, Michael Franti & Spearhead, Colbie Caillat and Matt Nathanson will top the A-list roster headlining the next edition of "Live in the Vineyard," the exclusive Napa Valley live music showcase presented by Aloft Hotels. Matthew Morrison and Grace Potter & The Nocturnals will also be among the artists performing intimate, acoustic sets in vineyards throughout Napa.

Aloft is the sizzling "style-at-a-steal" brand from Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) that's rocked the hotel industry since launching in 2008...

Aloft Miami-Brickell Brings"Style at a Steal" to the City's Vibrant Downtown WHITE PLAINS, N.Y., Jan 26, 2011 (BUSINESS WIRE) -- One of the nation's style capitals is getting a hotel to match. Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), today announced plans to open its first Aloft hotel in Miami in December 2011. Aloft Miami-Brickell will become a key element of a sleek new multi-use lifestyle center in the city's vibrant downtown.

Aloft Hotels is the sizzling "style-at-a-steal" brand from Starwood that's rocking the hotel industry. Since its 2008 debut, Aloft has opened nearly 50 properties worldwide, making it the most successful brand launch in hospitality industry history.

Owned and managed by a joint venture between Sunview Companies and HES Group, the new hotel will offer 160 spacious, loft-like rooms, intuitive and accessible technology, and a vibrant, social atmosphere...

Sweepstakes Awards One Grand Prize Winner a Trip for Two to Portland Aloft Guests and Facebook Fans Also Get Special "Portlandia" Previews WHITE PLAINS, N.Y., Jan 25, 2011 (BUSINESS WIRE) -- Aloft Hotels and The Independent Film Channel have partnered to support the premiere of the network's much-anticipated new comedy series, "Portlandia." Aloft, the new "style-at-a-steal" brand from Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), is reinventing the lodging landscape. Together, Aloft and IFC have created an exciting promotion for TV fans and travelers alike. The partnership includes an exclusive national sweepstakes, "Portlandia State of Mind," and a customized Aloft Hotel package, "I (heart) Portlandia."

"Partnering with IFC is a natural fit for Aloft, since our Gen Y audiences share similar sensibilities," said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood...

A Worldwide Hit, Aloft Is Set to Shake Up Panama's Mid-Market Hotel Landscape WHITE PLAINS, N.Y.--(BUSINESS WIRE)--Extending its reach in Latin America, Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced the debut of its fast-growing Aloft brand in Panama City, Panama set to open in December 2012.

Located in the capital city of Panama, the newly constructed hotel is being developed by Nuevos Hoteles de Panama S.A. which will also operate the hotel under a franchise agreement with Starwood. Nuevos Hoteles de Panama, S.A. also owns the Sheraton Panama Hotel & Convention Center.

Aloft Panama, featuring 312 rooms and over 4,000 square-feet of flexible meeting space, will offer business and leisure travelers easy access to downtown and local attractions...

Hotel Is Third Florida Property for Starwood's Sizzling Design-Led Brand alofthotels.com WHITE PLAINS, N.Y., Jan 13, 2011 (BUSINESS WIRE) -- Aloft Hotels, the sizzling brand from Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) that's rocked the hotel industry since launching in 2008, today announced the opening of a second Jacksonville property with Aloft Jacksonville Tapestry Park. Aloft made its Jacksonville debut in 2009 with Aloft Jacksonville Airport.

With 137 loft-inspired rooms, Aloft Jacksonville Tapestry Park will bring urban-influenced, modern, open, and vibrant design - at an affordable price point - to Tapestry Park's European-inspired streetscapes. Aloft will also buzz with a social guest experience that includes the dynamic re:mixSMlounge, a playful place to work or relax, and the always-happening w xyzSM bar, with its signature cocktails and surprise sets by star local artists and DJs...

Aloft Oklahoma City Downtown-Bricktown will Open in 2013 in the City's Revitalized Entertainment District WHITE PLAINS, N.Y., Dec 13, 2010 (BUSINESS WIRE) -- Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), today announced it will debut its new Aloft brand in Oklahoma City in early 2013. Aloft Oklahoma City Downtown-Bricktown will be located right at the heart of the revitalized Bricktown district - the city's hotspot for arts and entertainment. Owned by New Century Investments, the newly constructed hotel will offer style at a steal with 140 spacious, loft-like rooms, intuitive and accessible technology and a vibrant, social atmosphere.

"We are delighted to infuse even more energy into Oklahoma City's dynamic Bricktown district with this stylish new hotel, designed to appeal to today's savvy travelers," said Paul Sacco, Senior Vice President of North American Development for Starwood...

Fans Will Now Choose One Winner To Share Stage With Music Stars at November Fest www.facebook.com/alofthotels WHITE PLAINS, N.Y., Sep 01, 2010 (BUSINESS WIRE) -- Remember the names Adrian Bourgeois, The Jen Lowe Band and Jake Smith.

The three have become finalists in Project: Aloft Star, the online talent search launched by Aloft Hotels and the first-ever musical artist discovery program created by a hotel brand. Aloft(R) is the much-talked about style-at-a-steal brand from Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT).

Fans still have the chance to choose the ultimate Project: Aloft Star winner from the three finalists. Voting will take place on Facebook until September 15 and Aloft will announce the winning act on September 20...

Aloft Hotels Introduces Style at a Steal to the Capital of Europe with the Opening of Aloft Brussels Schuman BRUSSELS (BUSINESS WIRE) -- Starwood Hotels & Resorts Worldwide, Inc.(R) (NYSE:HOT) and its new destination sensation brand, Aloft(R) Hotels, announce that Aloft Brussels Schuman, the first Aloft hotel in Europe, opens today. Aloft Hotels delivers urban-inspired, modern design and an energetic guest experience at an affordable price point.

Owned by Thornsett Group, Aloft Brussels Schuman introduces style at a steal to Belgium. Located in the heart of the buzzing European Union district, the hotel will feature 147 loft-like guest rooms, including three "Breezy Lofts" (Aloft's re-interpretation of a suite), a buzzing bar scene in the open lobby, an urban-inspired grab-and-go café and industrial design elements throughout...

Aloft Tulsa Delivers Style at a Steal to Savvy Travelers WHITE PLAINS, N.Y. (BUSINESS WIRE) -- Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), today announces the debut of its Aloft brand in Oklahoma with the opening of Aloft Tulsa. Owned by Anish Hotels Group and managed by LodgeWorks, L.P., this brand-new destination sensation features 136 spacious, open rooms, a tech-forward sensibility and a vibrant, social atmosphere.

Aloft Tulsa is ideally located in south Tulsa, home to the city's best shops, restaurants, entertainment and commerce. The stylish, new hotel is just a few blocks from the 71st Street shopping and dining district, Woodland Hills Mall, historic downtown Tulsa, Oral Roberts University and the concerts and sporting events at BOK Center...

Opening in 2013, Aloft Cleveland Downtownwill Deliver Style at a Steal at the Heart of the Flats East Bank Development WHITE PLAINS, N.Y. (BUSINESS WIRE) -- Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), today announced plans to debut its Aloft brand in Cleveland, Ohio. Aloft Cleveland Downtown is scheduled to open in early 2013 as a key element of the Flats East Bank development - Cleveland's newest, upscale mixed-use complex. Managed by Heritage Development Company, the newly constructed hotel will offer style at a steal with 150 spacious, open rooms, a tech-forward sensibility, and a vibrant, social atmosphere.

"Starwood's stylish and affordable Aloft brand is a perfect choice for Cleveland's upcoming Flats East Bank development, which will help spearhead the rejuvenation of downtown Cleveland," said Paul Sacco, Senior Vice President of North American Development, Starwood Hotels & Resorts Worldwide, Inc...

Free Night Awards Come with No Blackout Dates and Are Available Seven Nights a Week WHITE PLAINS, N.Y. (BUSINESS WIRE) -- Just three stays at Aloft and Element hotels worldwide will earn guests a free night through a promotion launching today.

Guests can register for the promotion through the Starwood Preferred Guest(R) program by going to www.spg.com/aloftandelementfreenights. Qualifying stays from August 9 through September 30 will count toward the free night. There are no limits on the number of free nights a member can earn and members can redeem their awards at any Aloft or Element hotel worldwide through December 19, 2010. Free Night Awards can be used seven days a week and there are no blackout dates, though stays are subject to room availability...

Aloft Chennai Introduces Style at a Steal CHENNAI, India (BUSINESS WIRE) -- Starwood Hotels & Resorts Worldwide, Inc.(R) (NYSE: HOT) introduces style at a steal by announcing the opening of Aloft Chennai OMR-IT Expressway, the first Aloft hotel to open in India and the 42nd Aloft hotel globally. A second Aloft hotel is scheduled to open on 01st August 2010 in Bangalore. Urbanedge Hotels, a special purpose vehicle (SPV) of Auromatrix Hotels Private Limited, plans to set up several properties of Aloft hotels in the country over the next few years.

Starwood has reinvented hotel design with the debut of its newest brand, Aloft Hotels. With more than 40 hotels open since its June 2008 debut, the Aloft brand became the talk of the hospitality industry by going global while in launch mode, opening China's Aloft Beijing Haidian and Aloft Abu Dhabi in the United Arab Emirates in the brand's first 15 months...