Browse the latest corporate news from Applebee's Neighborhood Grill and Bar.
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By Posting Pictures of Their Favorite Veterans and Active Duty Troops
Local Applebee’s Offer 30 Percent Military Discount Every Monday
KANSAS CITY, Mo.--(BUSINESS WIRE)--May. 16, 2012-- Continuing its support of the neighborhood’s real heroes, the 46 Kansas City-area Applebee’s invite guests to post pictures of their favorite veterans and active duty military on local Applebee’s Facebook pages on May 19, Armed Forces Day.
Our local Facebook pages are available for grateful guests to honor their favorite member of the armed forces,” said Bob Rentfro, Applebee’s director of operations. “It’s another way for us to thank our military heroes who sacrifice so much to keep our neighborhoods safe... |
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Applebee’s Thank You Movement 2.6 Million Strong
--(BUSINESS WIRE)--Applebee's:
What:
Applebee’s team members are delivering 101,000 thank you cards from guests at its 1,900 U.S. restaurants to the nation’s military as part of the Thank You Movement and in recognition of Military Appreciation Month.
Veterans at the Disabled American Veterans headquarters on May 1 will be the first to receive the 1,200 pounds of thanks from Applebee’s guests.
To date, Applebee’s Thank You Movement has collected more than 2.6 million texts, posts and videos, expressing thanks to the country’s servicemen and women.
When:
Tuesday, May 1, 201211:45 a.m. EST (LIVE)DAV Headquarters3726 Alexandria PikeCold Spring, KY 41076
Who:
Available for interviews:
Veterans at DAV headquarters receiving the 101,000 thank you cards
Applebee’s team members delivering the cards
Marc Burgess, DAV national headquarters executive director
Al McMichael, former 14th sergeant major of the Marine Corps, member of Pinnacle Five, an organization of senior enlisted members of all military branches
Mike Scanlon, CEO, Thomas & King, Applebee’s franchise partner
Feed Date:
Tuesday, May 1, 20124:30 – 500 PM ETKu Digital: Galaxy 17 Transponder 13 Slot 1 6mhzSymbol 3... |
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Visit Applebee's Facebook page to nominate your favorite administrative professional.
KANSAS CITY, Mo., Apr 17, 2012 (BUSINESS WIRE) --Office assistants, aides and receptionists serve others every day. In honor of Administrative Professional's Day on April 25, Applebee's will serve one hard-working administrative professional all year.
Applebee's Facebook fans can nominate an administrative professional to win free lunch every week for a year. To enter, Facebook fans simply post why their favorite administrative professional deserves to win.
One administrative professional chosen at random - and the person who submits the nomination - will each win free lunch for themselves and a guest once a week for a year at Applebee's... |
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Variety, Value and Fresh New Flavors Featured on Applebee’s Popular Lunch Menu
KANSAS CITY, Mo.--(BUSINESS WIRE)--Apr. 2, 2012-- Applebee’s Pick ‘N Pair lunch menu, featuring freshly prepared sandwich, salad and soup options, makes where to go for lunch an easy decision. But with 75 possible Pick ‘N Pair combinations, the difficult question may be what to order for lunch.
“With 75 different combinations, you can literally eat lunch at Applebee’s every work day for nearly three months and enjoy a different combination each time – all at a great value,” said Becky Johnson, senior vice president of culinary and marketing for Applebee’s. “So step away from your computer, ditch the brown bag and the drive-thru lane... |
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Talking Smack Means Winning Big for Applebee's Facebook Fans
KANSAS CITY, Mo., Mar 27, 2012 (BUSINESS WIRE) --Upsets and underdogs have rendered many tournament brackets dead, but Applebee's reports that online trash talking is alive and well in college basketball.
And, guess who's talking the most smack? Women have posted 71 percent of the nearly 50,000 shout-outs and hundreds of photos uploaded to Applebee's Fan Fanatics Facebook page. The online contest rewards college basketball's biggest fans with Applebee's gift cards.
"Our female Fan Fanatics are dishing it out online far more often than men," said Jill McFarland, senior manager of digital and social media for Applebee's Services, Inc. "We've given away thousands in Applebee's gift cards and the smack talk is in high gear heading into the final games... |
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Survey Shows Majority of Social Media Users Cheer for Their Teams Online
KANSAS CITY, Mo., Mar 13, 2012 (BUSINESS WIRE) --The final weeks of the college basketball season means buzzer beaters, upsets and underdogs. With Applebee's Fan Fanatics contest, the March tournament means something else for Applebee's fans: time to trash talk, cheer online - and win.
Half (51 percent) of Americans who use social media root for their favorite sports teams in a variety of ways online, including cheering on their favorite players and teams, following fan pages or simply "talking smack," according to a recent survey* conducted online by Harris Interactive on behalf of Applebee's.
Applebee's is inviting its millions of Facebook fans to do all of that with its Fan Fanatics contest, which rewards the biggest fans with the best chances to win thousands in Applebee's gift cards... |
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Transaction Wireless to provide the personalized digital gift card engine for sports fans to plan, invite and treat friends to their next big game day event at any Applebee’s restaurant.
Las Vegas, NV (PRWEB) March 13, 2012 - Transaction Wireless, the leading provider of digital gift card solutions, today announces that Applebee’s, the world's largest casual dining chain, expanded its offering with the Transaction Wireless platform to provide its sports fans with personalized digital gift cards as part of its “Catch the Game” invite application on Facebook.
Applebee’s “Catch the Game” Facebook application will be available just in time for the start of the NCAA basketball series also known as March Madness... |
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Crispin Porter + Bogusky selected for innovative vision and captivating creative.
KANSAS CITY, Mo., Mar 01, 2012 (BUSINESS WIRE) --Applebee's Neighborhood Grill & Bar(R) announced today that it has selected Crispin Porter + Bogusky (CP+B) as its U.S. agency of record.
The world's largest casual dining chain selected CP+B for its breakthrough creative style, proven ability to deliver added relevance to big brands and passion for driving results. The new agency will help accelerate the momentum Applebee's has built around its brand.
"This will be a powerful partnership," said Becky Johnson, Applebee's senior vice president, marketing and culinary. "Applebee's is an iconic brand and CP+B is known for its ability to make big brands even more compelling... |
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Applebee’s and Weight Watchers Ink Extension to Restaurant Partnership
Applebee’s Offers Weight Watchers-Endorsed Dishes Featuring Steak, Shrimp and Chicken – all 12 PointsPlus® value or less
KANSAS CITY, Mo.--(BUSINESS WIRE)--Applebee’s and Weight Watchers are celebrating their continued partnership with the introduction of three new entrees, each featuring a full portion of steak, shrimp or chicken. Recently, the two organizations, whose agreement began in 2004, extended their partnership.
“These flavorful and satisfying items are a great way for Weight Watchers members, or anyone seeking better for you options, to easily make healthier decisions while dining out.”
Applebee’s is the only national restaurant chain to feature Weight Watchers-endorsed menu selections... |
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New Unbelievably Great Tasting and Under 550 Calories(TM) Dishes Make New Year's Resolutions Obsolete.
KANSAS CITY, MO, Jan 03, 2012 (MARKETWIRE via COMTEX) --Nine in ten Americans who have ever made food-related New Year's resolutions have broken them according to a recent survey conducted by Harris Interactive on behalf of Applebee's Neighborhood Grill & Bar(R).
Among the reasons cited were too many restrictions and not enough flavors, with the most popular response being "I like to eat what I want, when I want."
With Applebee's new Unbelievably Great Tasting and Under 550 Calories dishes, including garlic marinated steak, sizzling Asian shrimp and Chili Lime chicken, Americans can now enjoy low-calorie, full-size dishes that don't sacrifice flavors... |
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According to a Recent Poll Conducted Among Facebook(R) Users, 56 Percent of U.S. Adults Who Get a Free Gift With a Purchase Give It Away or Donate It vs. Keeping It for Themselves
KANSAS CITY, MO, Dec 21, 2011 (MARKETWIRE via COMTEX) --Being good for goodness' sake is still in style. Applebee's found that most U.S. adults are more nice than naughty when they get a free gift along with a purchase.
In fact, according to a recent poll conducted among Facebook users, 56 percent of U.S. adults polled who have received a freebie with a purchase say they either give the free gift to a friend or family member or donate it.
Women, according to the poll, are especially nice. Sixty-three percent of women say they pay it forward vs... |
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Experienced Restaurant Industry Executive to Oversee Operations
KANSAS CITY, MO--(Marketwire - Dec 15, 2011) - Applebee's Services, Inc. announced today that Steve Layt has been named senior vice president, operations. In this role, Layt will provide strategic direction and focus on day-to-day management of domestic operations for the casual-dining brand. Layt will report directly to Applebee's president, Mike Archer.
As a 23-year veteran of the foodservice industry, Layt has held a number of executive positions during his career. Most recently, he was chief operating officer and executive vice president of Buffets Holdings, Inc. As COO and EVP of Buffets Holdings, Layt significantly improved the Guest Satisfaction Index while increasing margins... |
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Latest Offerings Part of Ongoing Menu-Improvement Strategy
KANSAS CITY, MO, Nov 29, 2011 (MARKETWIRE via COMTEX) -- The most discriminating diners and shoppers will rejoice this season as Applebee's offers great-tasting meals at value prices.
In its sixth menu addition in 2011, Applebee's is firing up great-tasting sizzling meals including two new entrees:
Sizzling Double Barrel Whisky Sirloins, which include two 4 oz. sirloin steaks, flavored with blackened seasoning, garlic and thyme, served with garlic mashed potatoes and topped with red peppers, mushrooms and onions caramelized in the flames of bourbon whisky
Sizzling Cajun Steak & Shrimp, starting with a 7 oz. house sirloin grilled with blackened seasonings and served over sauteed onions and red peppers, topped with blackened shrimp and traditional Cajun gumbo with okra, served with a side of red beans and rice with andouille sausage... |
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Study Finds 62 Percent of People Plan to Buy Gift Cards This Holiday Season; Applebee's Gift Cards Offer Value, Convenience and Choice, Making Them Perfect for the Holidays
KANSAS CITY, MO, Nov 18, 2011 (MARKETWIRE via COMTEX) -- With Applebee's Gift Cards, holiday bonuses are not a thing of the past.
Applebee's today announced the return of a FREE $10 Bonus Card for the 2011 gift-giving season. With the purchase of every $50 in Applebee's Gift Cards, in-restaurant guests receive a $10 Bonus Card -- a 20 percent value. Applebee's Bonus Cards are available only in participating Applebee's restaurants for a limited time.
Expert sources predict a robust season for Gift Cards. Gift cards continue to be one of the most popular holiday gifts with 62 percent of people saying they plan to buy a gift card this holiday season, according to a recent Consumer Reports Holiday Shopping Poll... |
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Applebee's & CMT Artists of the Year Support the World's Largest Ongoing Military Thank You, Now 2.6 Million Strong
KANSAS CITY, MO, Nov 17, 2011 (MARKETWIRE via COMTEX) -- Applebee's and CMT Artists of the Year have joined the Thank You Movement, an ongoing initiative to collect millions of thanks for U.S. Veterans and Active Duty Military all year long.
In a series of vignettes that launched this week, Applebee's and CMT's national call to volunteerism, CMT One Country, celebrate the five CMT Artists of the Year -- Jason Aldean, Kenny Chesney, Lady Antebellum, Brad Paisley and Taylor Swift -- and salute the nation's military with messages from the stars.
The Thank You Movement makes it easy for Americans to show their appreciation for the nation's military via www... |
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Thanks at www.thankyoumovement.com More Than 2.6 Million in Three Weeks
KANSAS CITY, MO, Nov 14, 2011 (MARKETWIRE via COMTEX) -- In honor of the military's commitment, sacrifices and bravery, Applebee's nationwide served more than one million thank-you meals on Veterans Day -- bringing the total number to more than three million since the program started in 2009.
And the tradition of thank yous continues well beyond Veterans Day.
Since Applebee's launched the Thank You Movement -- an ongoing initiative to collect thanks for U.S. Veterans and Active Duty Military -- more than 2.6 million people have shared their gratitude via www.thankyoumovement.com, Facebook, Twitter and YouTube.
"Just as we benefit from the military's service every day, we want the military to feel appreciated every day," said Mike Archer, president, Applebee's Services, Inc... |
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Hundreds of Thousands of People Have Joined the Thank You Movement at www.thankyoumovement.com
LEXENA, KS, Nov 08, 2011 (MARKETWIRE via COMTEX) --
Who:
For the third consecutive year nationwide, Applebee's expects to serve more than one million free Thank You meals to Veterans and Active Duty Military. Applebee's is doing even more to thank veterans and troops this year through the recently launched Thank You Movement, an ongoing initiative to collect millions of thanks for U.S. Veterans and Active Duty Military.
What:
Applebee's will thank our nation's Veterans and Active Duty Military by inviting them to their neighborhood Applebee's for a free thank you meal on Veterans Day.
Following a rousing declaration ceremony in Times Square featuring country music star Rodney Atkins, military leaders from Pinnacle Five and Disabled American Veterans, hundreds of thousands of people have already joined the Thank You Movement... |
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Watch Football at Applebee's, Check in via Facebook Places for a Chance to Win an ESPN Experience Package; Plus 600 Instant Winners Will Win Applebee's Digital Gift Cards
LENEXA, KS, Sep 12, 2011 (MARKETWIRE via COMTEX) --
The next best thing to online chats with virtual friends about football is hanging out with them in person at your neighborhood Applebee's, where this fall, you can instantly win great prizes including Applebee's gift cards while rooting on your favorite team.
With its Check-In and Win sweepstakes and instant win contest, Applebee's will make the game-watching experience on Mondays extra exciting this year. By checking into Applebee's via a scan of a QR code and Facebook Places, guests have a chance to win Applebee's Digital Gift Cards instantly (600 winners with $5, $10 and $20 denominations) and one lucky winner will win a once-in-a-lifetime trip to New York City and ESPN headquarters in Bristol, Conn... |
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Restaurant Will Select Local Charity to Receive Proceeds from Grand Opening Event Raleigh, NC, September 09, 2011 --(PR.com)-- The Apple Gold Group, franchisee of Applebee's restaurants in North Carolina, South Carolina, Oklahoma and Arkansas, is proud to announce it will be opening its 87th franchise location, the 52nd in North Carolina. The new restaurant will be located at the Interstate 40/Highway 15-501 interchange, in Durham County. The restaurant will open in early November. Novel Fundraising Opportunity In conjunction with the Grand Opening of the newest Applebee's in North Carolina, the restaurant is also announcing it will host several pre-grand opening events and all proceeds collected during these events will be donated to a local non-profit charity organization... |
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New Chicken Fettuccine Carbonara and Bruschetta Chicken Are Loaded With Italian Flavors, Offered on 2 for $20 Menu LENEXA, KS, Aug 11, 2011 (MARKETWIRE via COMTEX) -- Applebee's is adding more flavors and choices to its popular 2 for $20 menu, this time bringing a fresh take on Italian with Chicken Fettuccine Carbonara and Bruschetta Chicken.
As America's purse strings and wallets tighten, guests want more flavor for their buck and Applebee's new dishes deliver: Chicken Fettuccine Carbonara - A juicy grilled chicken breast served over a hearty bed of fettuccine with fresh mushrooms, red peppers, peas, bacon, grape tomatoes, onions and Applebee's creamy carbonara sauce, topped with shredded Parmesan cheese and served with toasted garlic bread... |
Social Reach:
This web page does not constitute a franchise offering or an offer to sell a franchise. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document. 
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Applebee's International, Inc., headquartered in Overland Park, Kan., develops, franchises and operates restaurants under the Applebee's Neighborhood Grill & Bar brand, the largest casual dining concept in the world.
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