Arby's Franchise News

NFL Hall of Famer Lynn Swann Returns to Pittsburgh, Joining Steeler Wide Receiver Antonio Brown to Kick Off Big Brothers Big Sisters National Bowl For Kids' Sake Annual Fundraiser - National Mentoring Network Looks to Top $21 million in Donations
PITTSBURGH, March 7, 2012 /PRNewswire/ -- Steeler legend and Super Bowl Champion Lynn Swann and Pro Bowl Player and Steeler MVP Antonio Brown will be in Pittsburgh, Sunday, March 11, to kick off Big Brothers Big Sisters' national Bowl for Kids' Sake fundraiser. The opening ceremony event is sponsored by the Arby's Foundation.
Bowl for Kids' Sake is the nationwide mentoring network's signature fundraiser, helping local agencies like Big Brothers Big Sisters of Greater Pittsburgh raise funds needed to carefully match volunteer mentors and children who face adversity in staff-supported, long-term mentoring friendships...

NEW YORK--(BUSINESS WIRE)--Arby’s®, the restaurant famous for classic and Angus roast beef, thinly-sliced in store daily, announced today an agreement with Eat This, Not That!® —the popular Men’s Health magazine book franchise— to license “Eat This” approved menu items via Rodale Inc.’s custom content group. Arby’s will feature “Eat This” approved items, including sandwich and salad options within a 500-calorie range, on Arby’s website, social media channels, and in-store promotions.
“Eat This, Not That! has helped millions of people make smarter food choices at their favorite restaurants,” said Jo Ann Herold, Vice President of Brand Marketing for Arby’s...

Respected Marketer Brings Turnaround Track Record to Iconic Brand
ATLANTA--(BUSINESS WIRE)--Hala Moddelmog, President of Arby’s Restaurant Group, Inc. (ARG), announced today that Russ Klein will join Arby’s as Chief Marketing Officer.
“We feel very good about the first phase of rebuilding Arby’s. We just completed five consecutive quarters of comp sales growth, and the launch of Arby’s Ultimate Angus Beef platform has been well received by consumers. Adding Russ’ talents and contributions will only accelerate what is already making good progress”
Klein, who brings a 25-year track record of marketing management, brand turnarounds and value creation at Burger King, 7-Eleven, Dr Pepper, 7-Up and other brands, will lead Arby’s efforts to revitalize the iconic fast food brand...

ATLANTA--(BUSINESS WIRE)--Hala Moddelmog, President of Arby’s Restaurant Group, Inc., has announced that George Condos will serve as the Chief Operating Officer for the Arby’s brand.
“George’s proven success in the restaurant industry, including his expertise in franchising, makes him ideal to join the Arby’s leadership team. His skill set and experience will add tremendous value to what is needed to move Arby’s forward”
Condos joins the company with more than 30 years of restaurant experience, primarily with Dunkin Brands, where he held the position of Vice President of Marketing, Development and Operations leading the significant sales and unit growth in the Northeast. He later held the position of SVP and Brand Officer of Dunkin Donuts where he led a portfolio strategy of brand development in the U...

Contribution Helps Connect Children Struggling with Hunger to Millions of Meals
December 19, 2011 // Franchising.com // Atlanta and Washington, D.C. - More than 16 million children face hunger in America today, but help has proven to be a collective “good mood” away. With the generosity of Arby’s customers, employees and franchisees over the past several months, the Arby’s Foundation has contributed over $2 million to the No Kid Hungry Campaign, a national effort to end childhood hunger in America. The recent Share Your Good Mood restaurant fundraising program benefiting Share Our Strength’s No Kid Hungry Campaign more than doubled the Arby’s Foundation’s original pledge to raise $1 million during the fourth quarter...

To End Childhood Hunger Deep Customer and Cause Engagement is the Goal
November 10, 2011 // Franchising.com // ATLANTA - Whether a customer is checking in, or checking out, the Arby’s Foundation is providing incentives for their guests and social media community to learn, care and donate to help the 16 million children in America who are suffering from hunger. Arby’s Restaurant Group, Inc. is leveraging its digital and social media properties on behalf of the Arby’s Foundation, Inc. and Share Our Strength’s No Kid Hungry Campaign, in a 360-degree promotion activation that bridges the virtual and in-store experience, including:

Check-inTM for Charity with Foursquare® – the Arby’s Foundation will donate $1 for every Foursquare check-in at an Arby’s Restaurant (up to $50,000) to Share Our Strength’s No Kid Hungry Campaign during November 2011...

Arby's Foundation Pledges a Minimum $1 Million to the No Kid Hungry Campaign for 4th Quarter 2011
ATLANTA, Nov. 3, 2011 /PRNewswire-USNewswire/ -- Arby's Restaurant Group and the Arby's Foundation have cooked up a hat trick of new initiatives to score their goal of helping to end childhood hunger in America. After an initial donation to Share Our Strength's No Kid Hungry Campaign of $300,000, and in celebration of No Kid Hungry's First Anniversary, three nationwide efforts are underway, including:
Check-in for Charity with Foursquare – the Arby's Foundation will donate $1 for every Foursquare check-in (up to $50,000) to Share Our Strength's No Kid Hungry Campaign during November 2011.National Restaurant Fundraising Campaign – Arby's Restaurants are asking their guests to share a good mood with a $1 donation to help No Kid Hungry's goal of ending childhood hunger in America by 2015...

Restaurant Industry Leader Jon Luther Named Chairman

ATLANTA--(BUSINESS WIRE)--Hala Moddelmog, President of Arby’s Restaurant Group, Inc., introduced members of the new ARG Holding Corporation Board of Directors to the Arby’s® franchise community during its National Franchise Conference in Atlanta. The new board consists of five members and will be led by Chairman Jon Luther.
"The Arby’s brand is filled with potential and opportunity"
“Jon’s experience as a former owner, franchisor and operator will help strengthen the Arby’s brand as we continue to build on the sales and transaction improvement that we’ve seen in 2011,” said Moddelmog.
Luther, a veteran of the restaurant industry, has served as the non-executive Chairman of the board of Dunkin Brands since July 2010...

Arby's Foundation Pledges to Contribute $1 Million to New Cause Partner by End of 2011
ATLANTA, Sept. 28, 2011 /PRNewswire-USNewswire/ -- Arby's Restaurant Group, Inc. and its charitable arm, The Arby's Foundation, are pledging to make a real difference in the lives of American children. Beginning on October 3, 2011, Arby's will roll out a new Kids Meal featuring more wholesome choices parents can feel good about serving their children. Additionally, the Arby's Foundation has just signed on as a partner with Share Our Strength's No Kid Hungry® campaign, a national effort to end childhood hunger in America by 2015.
Guided by nutritionists and customer insights gleaned from moms, Arby's new Kids Meal will include Chiquita® apple slices and a strawberry yogurt dipping sauce as the side item, instead of fries...

Des Moines Arby's ″Connoisseur″ Will Appear In National TV Ad
ATLANTA (August 11, 2011) – Without a doubt, Andy Johnson has proven he has what it takes to put America in a ″good mood.″ For his imaginative video interpretation of the Arby's. It's Good Mood Food. advertising campaign, Arby's Restaurant Group, Inc. has chosen Andy as the winner of the Casting Call Video Contest and is awarding him with a $10,000 cash prize and a role in its next national TV ad.
The self-proclaimed Arby's connoisseur was selected from more than 800 video entries submitted since July 11, 2011. As a reward for sharing his ″good mood,″ Andy will be flown to the East Coast where he will join the cast of the next Arby's commercial, including spokesperson, R...

Enter Casting Call Video Contest for a Chance to Win $10,000 and Appear in a National TV Ad July 12, 2011 // Franchising.com // ATLANTA – Do you have what it really takes to make it on TV? Do you know how to put people in a good mood? Then, you just might be the ideal candidate for Arby's nationwide Casting Call Video Contest.

Now through July 31, 2011, Arby's is challenging fans, 13 years of age and older*, to submit their own video interpretation of the Arby's. It's Good Mood Food. ™ advertising campaign. The winning applicant will receive a grand prize of $10,000 and be flown to Los Angeles to star in an upcoming national Arby's television ad to sing the closing tag line, Arby's. It's Good Mood Food. and pop out of the "O" (just like Arby's spokesperson, R...

New Deli-Style Sandwich is Second in Angus Line ATLANTA, June 30, 2011 /PRNewswire via COMTEX/ -- Arby's Restaurant Group, Inc. is adding sizzle to summer by introducing its second offering in the successful Ultimate Angus menu line, the Angus Cool Deli Sandwich. The new Angus Cool Deli Sandwich features oven-roasted, thinly sliced USDA Choice Top Round Angus beef served cool and topped with Swiss cheese, banana peppers, garlicky pickles, crisp lettuce, fresh tomato and onion, tangy herb vinaigrette and mayonnaise served on a toasted Italian-style roll. The Angus Cool Deli Sandwich is also available on a whole grain wrap.

"This sandwich is near and dear to my heart - inspired by a classic cool deli sandwich I grew up eating back in New England - but done as only Arby's can, oven-roasted and thinly sliced," said Brian Kolodziej, Arby's Executive Chef...

America's Taste Buds Have Chosen - Arby's® Chicken Salad Is a Winner! ATLANTA, May 23, 2011 /PRNewswire via COMTEX/ -- Arby's Restaurant Group, Inc. announced today that it will donate $25,000 to Share Our Strength's No Kid Hungry® Campaign, a national effort to end childhood hunger in America by 2015. The donation is the culmination of Arby's® Chicken Salad Taste-Off promotion - a friendly game of chicken that compared the taste of Arby's Market Fresh® Grilled Chicken & Pecan Salad Sandwich and Wrap against that of Subway's® Orchard Chicken Salad Sandwich. Earlier this month, Arby's invited people to try its chicken salad sandwich and Subway's and then cast a vote on Facebook for the one they think tastes better. The final tally: Arby's: 8,820, Subway: 1,048; but the real winner in this competition is Share Our Strength's No Kid Hungry Campaign, to which Arby's pledged to donate $1 per vote...

Restaurant Chain to Donate $1 Per Vote to Share Our Strength's No Kid Hungry® Campaign ATLANTA, May 6, 2011 /PRNewswire via COMTEX/ -- In years past, Americans have faced off in cola wars and burger battles, but few would have guessed that chicken salad could stir up a similar passion. Summer 2011 is poised to be the season of this sumptuous salad, and Arby's is confident that its Market Fresh® Grilled Chicken & Pecan Salad Sandwich and Wrap are the best in the business. From May 9-22, Arby's will offer consumers a chance to try its sandwich or wrap free, with the purchase of any 22 oz. beverage.* People can then dare to compare Arby's Market Fresh Grilled Chicken & Pecan Salad Sandwich and Wrap to the Subway® Orchard Chicken Salad sub and cast a vote for their favorite at www...

ATLANTA, Apr 13, 2011 (BUSINESS WIRE) -- Arby's Restaurant Group, Inc. is opening its second Army & Air Force Exchange Service (AAFES or the Exchange)-operated Arby's(R) restaurant in the Exchange at Ft. Stewart, Georgia on April 15. Military personnel and their families stationed at or visiting Ft. Stewart will be able to enjoy Arby's full menu including its classic Roast Beef sandwiches, Curly Fries, Jamocha Shakes and Market Fresh(R) deli-style sandwiches and salads, as well as new found favorites, including the premium Angus Three Cheese & Bacon Sandwich, Value Menu starting at $1 and more.

After an extensive search to add another restaurant brand to its portfolio, last year the Exchange signed a development agreement with Arby's to open restaurants on U...

Arby's Declares April 15 Free FryDay ATLANTA, April 12, 2011 /PRNewswire via COMTEX/ -- The IRS has given Americans two extra days to complete their taxes, which means last-minute filers will be working furiously over the newly coined Tax Weekend. To provide these tax procrastinators with a little break, and to reward those lucky few who have already completed their returns, Arby's Restaurant Group, Inc. has declared Friday, April 15 as Free FryDay at locations nationwide.

Arby's signature Curly Fries are beloved for their appealing shape and flavor. To receive a free value size of these perfectly seasoned ringlets, people must print off a coupon from Arby's Facebook page (http://facebook.com/Arbys) and bring it to any Arby's location during regular business hours on Friday, April 15...

Group Hosts Karaoke Sing-Along In Times Square ATLANTA, April 8, 2011 /PRNewswire via COMTEX/ -- April showers brought karaoke power to Times Square earlier this week, as a 125-person flash mob conducted a karaoke sing-along to Arby's Restaurant Group's new digital ad. The video for Arby's. It's Good Mood Food.(TM), complete with lyrics and a bouncing roast beef sandwich to indicate pacing, was broadcast on the jumbotron in Times Square at 47th Street and Broadway. The group spoofed Gene Kelly's dance in Singing in the Rain and helped spread a good mood to passersby.

To view the multimedia assets associated with this release, please click http://www.prnewswire.com/news-releases/april-showers-cant-dampen-spirits-of-arbys-flash-mob-119415644...

Arby's Adding Premium Angus Beef Sandwich Also Features Swiss, Cheddar, Parmesan and Pepper Bacon ATLANTA, Feb 28, 2011 (BUSINESS WIRE) -- Arby's Restaurant Group, Inc. announced today the launch of a new integrated marketing and advertising campaign - Arby's. It's Good Mood Food.

Created with BBDO-NY, the campaign launched February 27 and brings to life the brand's positioning - "Exciting tastes you can feel good about ... every day." The campaign highlights Arby's good, wholesome, tasty food that puts people in a good mood and is the latest step in Arby's strategy to grow sales and profits. Arby's produced a 2.9 percent increase in company-operated same-store sales in the fourth quarter of 2010.

Additional campaign elements include: Satirical national television ads, featuring a character named R...

Customers May Now Enjoy A Combo Meal With Less Than 500 Calories ATLANTA, Feb. 24, 2011 /PRNewswire via COMTEX/ -- Arby's Restaurant Group, Inc. announced today the addition of a Market Fresh Chopped Side Salad to the menu as an alternative to fries in its combo meals, at no additional cost. The Chopped Side Salad is currently available at company-owned locations and will roll-out nationwide in July, with the addition of a Lite Italian Dressing.

Arby's Market Fresh Chopped Side Salad features a premium blend of fresh green leaf and shredded iceberg lettuce, cheddar cheese, chopped red onion and ripe tomatoes, with dressings served on the side.

"Our customers are telling us they want to feel good about the choices they're making when eating out," said Warren Chang, Chief Innovation Officer for Taste, Quality and the Customer Experience, Arby's...

ATLANTA, Dec 03, 2010 (BUSINESS WIRE) -- Arby's Restaurant Group, Inc., a subsidiary of Wendy's/Arby's Group, Inc. (NYSE: WEN), and the second largest quick-service sandwich chain in the U.S., has selected BBDO New York as its national advertising agency of record.

The announcement comes following an extensive five-phase review by Arby's(R) executive team and franchise leaders that began in August and included four creative agencies across the country.

BBDO New York is one of the largest advertising agency networks in the world, with 287 offices in 79 countries. They've created attention grabbing campaigns for such leading brands as AT&T, Bank of America, FedEx, GE, Lowe's, Snickers, Starbucks, and in the QSR category, Pizza Hut...