The Franchise Consumer Marketing Conference (FCMC), now in its fourth year, is gearing up to surpass attendance records once again. Following the inaugural conference in San Francisco, the conference has expanded each year, in both the number of franchisors attending and the number of suppliers exhibiting their marketing services and products. This year's conference will be held June 24-25 in Atlanta at the InterContinental Buckhead.
Focused on the intersection of franchising and consumer marketing, and of marketing with technology, the annual conference attracts CMOs, brand managers, and marketing professionals, franchise CEOs and presidents, and franchise operations and technology marketing pros - bringing them together with one other and with leading suppliers of franchise services, social media marketing technologies, and more.
Heather Neary, CMO at Auntie Anne's, has been named Chair of this year's conference. "This event is unique," says Neary. "In a world of more responsibility and more demands, this conference is one-of-a-kind. The FCMC fills a niche that no others do: connecting franchise marketing executives with each other to address the specialized challenges of marketing to consumers in a franchise environment."
What began three years ago in San Francisco as a small convergence of franchise marketing executives has tripled in size and scope and shows no signs of slowing. Last year's FCMC drew more than 300 franchise marketing executives and suppliers, who packed the Ritz-Carlton Buckhead in Atlanta. The overflow crowd necessitated a change of venue this year to the larger InterContinental Buckhead to accommodate the growing interest in franchise consumer marketing and its vital role in franchise system growth.
The agenda, keynote speakers, and panelists were selected by the conference's "Power Board," composed of franchise CMOs and brand marketing executives from different industries. The theme for this year's conference is "Change: The New Marketing Currency."
Tuesday's keynote speaker is Jeff Link, CEO of Analytics Media Group, which helps clients apply political marketing lessons to businesses. Wednesday's keynoter is Luke Williams, best-selling author of Disrupt, who will speak on marketing innovation.
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