2015 AFDR Highlights: Recruitment Budgets & Spending
Company Added
Company Removed
Apply to Request List

2015 AFDR Highlights: Recruitment Budgets & Spending

2015 AFDR Highlights: Recruitment Budgets & Spending

2015 AFDR Highlights: Top Franchise Sales Producers

In the following months, FUSR will present highlights from the 2015 Annual Franchise Development Report (AFDR). The report is based on responses from 139 franchisors representing 36,313 units (32,693 franchised and 3,620 company-owned). This week: Top Sales Producers and Top Internet Sales Producers.

  • Recruitment budgets. More than half (53 percent) said their 2015 recruitment budget will be higher than in 2014. Fewer than 1 in 10 (7 percent) said their budget for 2015 will be lower. And four in 10 are budgeting the same amount as they did last year.
  • Where the money goes. Plans for the allocation of their 2015 recruitment budgets remained stable. In fact, its distribution has been fairly consistent for the past 5 years, despite all the excitement about social media. Internet spending by respondents peaked in 2010 at 50 percent, gradually declining in the following years to 44 percent predicted for 2015 (it was 45 percent in 2014). Spending for trade shows at 16 percent (same as 2014), print at 13 percent (15 percent in 2014), and public relations at 12 percent (same as 2014) mirrors allocations by respondents in previous years.

How To Order

The complete 2015 AFDR, with analysis and benchmarks, is available for $199. New for 2015 is a 5-video package that includes videos of presentations from this year's Leadership & Development Conference. The package, at $299, also includes the 2014 AFDR for comparing year-to-year survey results. For ordering information, call Sharon Wilkinson at 800-289-4232 x202, email sales@franchiseupdatemedia.com, or visit franchiseupdate.vizigy.com.

Published: February 2nd, 2015

Share this Feature

American Family Care
SPONSORED CONTENT
American Family Care
SPONSORED CONTENT
American Family Care
SPONSORED CONTENT

Recommended Reading:

Comments:

comments powered by Disqus
Movita Juice Bar
ADVERTISE SPONSORED CONTENT

FRANCHISE TOPICS

Angry Crab Shack
ADVERTISE SPONSORED CONTENT
Conferences
InterContinental, Atlanta
JUN 18-20TH, 2024

The Titus Center for Franchising, one of Palm Beach Atlantic's Centers of Excellence, offers a concentration in franchising to business students.
The Hungarian Franchise Association was founded in 1991 as an interest representation organization of the franchise business community.

Share This Page

Subscribe to our Newsletters