Wienerschnitzel Franchisee Adding 10 More Units

In one fell swoop, Wienerschnitzel multi-unit franchisee Tahir Salim has signed a deal that will nearly double his number of units. Salim, his sons, Zohaib, Vakaf, and partners currently operate 13 locations of the hot dog chain in California and Texas. Under the new deal they will open 10 more locations over the next 5 years. Their first new store will open next year in California.

"Wienerschnitzel's low build-out and operating costs, along with the company's forward-thinking marketing approach are among the many reasons we continue to grow with the brand," said Salim. "Over the years, after seeing consistently solid ROI, I've gotten my sons involved as a means to provide for their families. There's no question in my mind that Wienerschnitzel has a bright future ahead, and we're excited to be a part of it."

Some of Salim's new locations will be built under the chain's Heritage design, which utilizes a smaller building than its traditional sites and can be built faster, cheaper, and in locations that can't accommodate a full-sized restaurant.

With a refreshed focus on franchise expansion, Wienerschnitzel is aggressively pursuing national growth via multi-unit partnerships and area representative programs when entering new markets they deem ready for the Wienerschnitzel concept. The Wienerschnitzel brand currently has 325 locations operating in 10 states.