Words of Wisdom: Community Involvement

 Words of Wisdom: Community Involvement

Adam Saxton

Brands: 67 McAlister's Deli locations

Explain the role of community involvement for you and your company:

I believe the success or failure of a business depends on the community's support of that business and you can't ask for support if you aren't also willing to give it. I also believe that for anyone interested in community involvement or philanthropy that the first dollar you give should always be local, start at home before looking elsewhere. There are great needs in every town. Two recent examples: Our McAlister Deli's locations sold pink sugar cookies last October, as part of Cookies for a Cause, with a portion of the proceeds split among 13 local Susan G. Komen affiliates. In 31 days, 63 stores sold 36,105 treats, resulting in a donation of $18,052.50. The project was incredibly successful, highlighting just how powerful cause marketing can be. In December, I helped lead an iniative for first responders and emergency personnel, less than 24 hours after an EF-4 tornado touched down in Rowlett, Texas, approximately a mile from our store. Those involved with disaster relief were encouraged to come in our Rowlett store to rest and were served a free meal. The social response was electrifying and quickly went viral. The opportunity to provide meals for first responders actually helped reestablish and strengthen the relationship we had with the Rowlett community.

Viewer Response:

comments powered by Disqus

Top Opportunities »

Subscribe »

Multi-Unit Franchisee Magazine

The only publication dedicated exclusively to the hottest topic in franchising - Multi-Unit and Multi-Brand Franchisees.

Attend »

Multi-Unit Franchising Conference

Multi-Unit Franchising Conference

APR. 23-26, 2017 | Caesars Palace, Las Vegas, NV

A unique event because it is highly influenced by its advisory board, consisting of the very best multi-unit franchisees. The board works diligently to ensure that the conference delivers on its promise of being the best platform for franchisees to learn how to grow their businesses.

A Franchise Update Media Group Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2016. All Rights Reserved. Site Hosting Provided By: wishVPS on FUMG3

In Loving Memory Of Timothy Gardner (1987-2014)