It's no surprise that multi-concept franchising continues to soar. So much so, that for a second consecutive year, we have devoted an issue of Multi-Unit Franchisee to covering it in detail.
This high-flying approach to expansion is growing in popularity for a multitude of reasons. As a growth strategy it offers more units, brands, territory, and income--while spreading risk across the different concepts in a franchisee company's portfolio.
Multi-concept operators typically have a solid infrastructure in place that, among other things, allows them to hire and retain talented individuals by providing growth paths within the organization. And of course there's the leverage of economies of scale in this type of operation.
Franchisors, too, are catching on to the strengths of this new breed of operator. When sizing up a candidate, franchisors like to see a track record of success. What could be better than a seasoned franchisee whose portfolio includes not only multiple units, but multiple brands as well... and a healthy bank account behind it?
Despite the current slump, many of these multi-brand franchisees have the resources to take on another brand--perhaps several--and are pushing ahead. But who are these players, and what makes them tick? We tracked down eight multi-concept operators and asked them to explain what keeps them growing.
While each of these franchisees has a unique story, all share a passion to grow their business, serve their customers, and provide jobs and opportunities to the people who work for them.
To put some numbers on the multi-concept franchising phenomenon, we called on our friends at FRANdata to "run the data" to help shed light on this growing trend. For a second year, they've provided us with a list of the top 100 multi-unit, multi-brand franchisees in the country. Restaurant operators continue to dominate, with some of the most popular brands including Burger King, Pizza Hut, Wendy's, Subway, Hardee's, A&W, Taco Bell, and Popeyes. It's an interesting list… definitely food for thought.
The only publication dedicated exclusively to the hottest topic in franchising - Multi-Unit and Multi-Brand Franchisees.
A unique event because it is highly influenced by its advisory board, consisting of the very best multi-unit franchisees. The board works diligently to ensure that the conference delivers on its promise of being the best platform for franchisees to learn how to grow their businesses.