Area Developer Magazine Changes Name To Multi-Unit Franchisee

New Title More Accurately Describes Editorial Focus and Content

SAN JOSE, Calif., July 22, 2008 - Franchise Update Media Group, the leading industry resource for franchise development, today announced that Area Developer Magazine has a new name: Multi-Unit Franchisee Magazine, effective with the Issue III 2008 edition, which will be published at the end of the month. The Area Developer website has also been updated to reflect the name change and is now:

"The new names more accurately identify our audience and reflect the editorial focus of our print and online content, which is to provide insight, information and resources that address the primary concern of franchisees -- growing for profitability," said Therese Thilgen, president of Franchise Update Media Group. "The name is the only thing that we've changed. The magazine and website still deliver the same great content, and the magazine is the same size and remains a quarterly publication."

Multi-Unit franchisees are those who own and operate more than a single unit franchise, in either the same concept or franchises in different brands, while an "Area Developer" may or may not operate their own unit.

"Our audience is primarily multi-brand franchise owners and the companies that service and support them," Thilgen explained. "The new name clears up any confusion about the overall readership of our magazine. We also conduct the Multi-Unit Franchising Conference every year, and now all of our media properties -- online, in print and in person -- that target this sector of the franchise industry are clearly defined."

About Franchise Update Media Group

Founded in 1988, Franchise Update Media Group (FUMG) produces the most highly regarded, popular online sites, magazines and conferences in franchising today. Franchise UPDATE and Multi-Unit Franchisee are the leading independent franchise magazines, and, and provide the latest industry resources, news and information. The Multi-Unit Franchising Conference, and Franchise Leadership & Development Conference are the premier events in the industry. Targeting franchise audiences online, in print and in person, FUMG delivers a unique combination of and lead-generation sources that helps franchisors, multi-unit franchisees and suppliers achieve their growth objectives. For more information, please visit

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