Multi-Unit Franchisee Leaders Tell Their Stories Online
SAN JOSE, Calif., March 21, 2012 - Every business sector has its leaders, its standouts, its superstars. In franchising these are the Empire Builders, multi-unit and multi-brand franchisees who operate not one or two, but 10, 20, 100, or more franchised units. Whether in fast food or sit-down restaurants, automotive or lawn service, or senior or health care, Empire Builders manage a large, diverse, portfolio of franchise units (just as investors hold stocks).
"Empire Builders are the super-achievers of franchising, the superheroes for many others seeking to build and grow their own franchise business," said Therese Thilgen, CEO of FUMG. "We've been profiling these franchise leaders in print since 2004, when we founded Multi-Unit Franchisee magazine. We created Empire Builders to tell their stories online in intimate, focused one-on-one video portraits - and bringing their success stories to life online. The profiles - viewable at empirebuilders.tv - are presented in short (1 or 2 minutes) segments, sorted by category, including Life Before Franchising, Getting Started in Franchising, The Power of Franchising, The Power of Multiple Brands, Building a Management Team, Challenges of Franchising, Social Media & Technology, and Advice for Empire Builders.
These Empire Builders are living models of best practices in both their business and personal lives. They not only have grown their enterprise, they also have mentored and developed their employees and managers, and also have strong ties to the communities where they operate. Their personal stories serve as models of what it takes to succeed in franchising. Telling their stories in print has been an incredibly popular series in Multi-Unit Franchising. Now these profiles are available any time, any place.
Meet the Empire Builders!
Many Empire Builders will be in attendance at the 11th annual Multi-Unit Franchisee Conference this April 24-26 at The Mirage in Las Vegas. These multi-unit, multi-brand franchisees are looking for deal opportunities, operating tips, new tools, new suppliers, and those invaluable "nuggets" mined from keynote speakers and panelists.
"I've been attending this conference for 9 years," said, John Metz, who operates almost 40 Denny's, Dairy Queens, and Marriott Hotels, and is the franchisor Hurricane Grill & Wings. He also is one of the first Empire Builders featured online, and the 2012 Conference Chair. "The truly unique thing about this conference is that it is multi-disciplinary and so encompasses all industries. Yet, as large franchisee organizations, we share many of the same challenges and can apply each other's different solutions to our own business," he said.
About Franchise Update Media Group
Founded in 1988, Franchise Update Media Group (FUMG) produces online franchise sites, magazines, research, books, and three annual conferences. Serving franchise audiences online, in print, and in person, FUMG delivers a unique combination of education and lead generation sources that helps franchisors, multi-unit franchisees, and suppliers achieve their growth objectives. For more information, please visit www.franchiseupdatemedia.com or www.franchising.com or empirebuilders.tv.