Marketers have a lot to do these days, both despite and because of technology - as well as their expanding role in the enterprise. A 26-page ebook from HubSpot, 10 Useless Things To Cut from Your Marketing, is intended to help marketers reduce their stress from trying to keep up with the endless stream of possible marketing solutions, changing technology, and internal reorganization.
Here's an excerpt from the introduction. Can you relate (even a little)?
"The fast-paced world of digital marketing - with all its technological advancements and iterative improvements to our marketing processes - has theoretically made marketers' lives easier. We have more options, tools, and resources to be better, faster, and stronger.
"But the flip side of the coin - and probably the more realistic manifestation of all these advancements - is that marketers are overwhelmed. It seems like every week there's something new we absolutely must be doing, lest we get left behind. Problem is, a lot of this new 'stuff' is now outdated and an inefficient use of a marketer's time and budget. Or worse, was never a good use of time and budget to begin with.
"We'd like 2013 to be the year you clean up your marketing toolkit. What are you wasting time on? What tactics are you needlessly holding on to like a marketing security blanket? What can you eliminate from your budget? This ebook is going to outline what many marketers waste time on that's not going to help you move the needle in 2013 - so you can eliminate it for good!"
The 10 areas to "cut" are listed below. Each describes the situation or problem on one page, followed by recommended actions for improvement on the next page. While you may not need to work on all of these areas, the report provides a good overview of many "useless" marketing activities whose elimination (or at least reduction) can help franchise and consumer marketing departments improve their effectiveness... or at a minimum, provide some good food for thought.
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