Astute leaders guide and direct from the front lines of the company. Leaders are continually present and interacting with their employees in order to see what is slowly transforming and changing and what is causing unit frustrations. Frontline guiding and directing is a necessary process enabling leaders to apply their abilities to moving the organization forward.
There is a critical difference between the roles of a manager and a leader. While many managers are considered leaders, some not totally committed to sound leadership principles choose to direct from behind their desks. This results in relinquishing the advantage gained by immediate, firsthand knowledge of their organization's daily activities, progress, or frustrating hindrances.
Ongoing interaction with employees is the active practice of visible leadership. Leaders cannot lead from their office. They must continually be in the midst of their employees, seeing for themselves what is happening and what is holding their unit back.
Frontline guiding and directing is a critical concept for leaders to understand and apply. In order for employees to be comfortable with change and transformation within their organization and the constant risk taking that goes with it, leaders must be ever present to train, direct, and reassure each individual member. They must be there to cheer every accomplishment, no matter how small. This can only be done successfully when leaders are continually involved in their employees' daily activities.
Practical leadership demands that leaders have an active, ongoing presence within their organizational units. This presence creates a visible strength achieved through openly and consistently interacting with all employees. When leaders develop an interactive presence and work to achieve active visibility, they have the ability to fully apply their leadership skills and capabilities. Effective interaction allows leaders to:
Only when leaders are constantly interacting with their employees can they fully understand the daily frustrations they are experiencing individually and as a group. While often minor, these frustrations serve as mini-barriers to productivity and efficiency.
Frustrations are often not known about unless a leader takes the time to observe what is actually occurring. They may be considered minor parts of the work process that employees fail to mention due to their insignificance. However, when considered collectively and cumulatively, smaller frustrations have the power to hemorrhage an organization's productivity.
Reports and meetings cannot take the place of the leader personally observing what is happening within their division or unit. A casual walkthrough does not provide sufficient opportunity to clearly observe and internalize what is actually occurring at any one point in time.
Close observation allows leaders to identify certain occurrences that produce either a positive or negative impact upon the organization. Only when leaders practice visible leadership and openly interact with their employees will a true picture of the organizational unit's overall progression and advancement emerge. Without this firsthand insight and knowledge, leaders cannot effectually move any part of their organization forward.
Visible leadership and open interactivity brings leaders out of their comfort zones and away from their desks. Being an interactive leader puts them on an equal plane with their employees, which makes them much more accessible and approachable. When this occurs, employees feel more comfortable to talk about frustrations, concerns, problems, and issues that may not otherwise be disclosed. This open communication directly drives the free-flow of knowledge and information that leaders need to be successful.
When leaders become fully interactive, and observe and communicate with their employees, they gain insights into existing problems. Leaders use these insights to much more easily reach solutions to the immediate and pressing problems facing their employees. Minor frustrations are quickly remedied and eliminated to minimize productivity losses.
Change transformations in any organization entail countless daily decisions. Open interaction facilitates the decision making process by encouraging employees to make cooperative or independent judgments in the name of reaching objectives and eliminating needless frustrations.
Leaders typically have the advantage of the "macro view" of their organization. Sometimes they are focused on this larger picture to the extent that they forget they can - and should - look for and watch what is actually transpiring in their front lines. While this field of vision will vary by the level occupied in the organization, leaders do have the advantage of obtaining increased knowledge through a wider perspective that is not available to their employees.
Leaders who are active and visible in their organizations have the ability to witness what is happening and can identify potential problems and opportunities because of it. Their position often allows them to act on this knowledge to either eliminate a potential problem or tap an opportunity. In either case a frontline perspective helps leaders and employees save their company money. The only sure way to accomplish any of the above is to take full advantage of applying all the available knowledge obtained from a more "micro view" of the organization.
An essential role for leaders is to act as a motivator and cheerleader. While corporate leaders may not like to think of themselves as cheerleaders, the meaning goes beyond the term to the bottom line. When leaders are actively present and daily interacting with and encouraging their employees, they are in the best position to motivate and inspire them to achieve beyond expectations.
As their presence creates an impact on the organizational unit, leaders are able to share in the successes and failures of their employees as they test new ideas and concepts and help their organization adapt in the face of change. Doing this creates a bond of loyalty between leaders and employees as it steadily and securely increases the organizational unit's cohesiveness.
Timothy F. Bednarz, Ph.D. is author of Great! What Makes Leaders Great: What They Did, How They Did It and What You Can Learn From It.
The only publication dedicated exclusively to the hottest topic in franchising - Multi-Unit and Multi-Brand Franchisees.
A unique event because it is highly influenced by its advisory board, consisting of the very best multi-unit franchisees. The board works diligently to ensure that the conference delivers on its promise of being the best platform for franchisees to learn how to grow their businesses.