Humor in Marketing: Funny Sells

Have you heard the joke about the chief marketing officer who walks into a bar? Well neither have we, but if that got your attention, an article about the value of injecting humor into your consumer marketing might help you get the attention of your target audience online.

You can start with "7 Ways to Use Humor in Your Online Marketing," an article by Leyl Master Black that first appeared on the American Express OPEN Forum website (and reprinted on Mashable with additional graphics).

Here are the 7 ways that Black says can help you with your online marketing:

  1. Deliver data with a punchline
  2. Tap into pop culture
  3. Give your product a laugh track
  4. Lampoon with a cartoon
  5. Get animated
  6. Be a social Seinfeld
  7. Solicit humor from your fans

For more, including graphics, screen shots, and other helpful hints about how to be funny for fun and profit, try either site - both of which overflow with excellent resources for small and medium businesses, both online and off.

By the way, if you come up with a good punch line about the CMO who walks into a bar (or maybe even into a Franchise Consumer Marketing Conference), please send it to eddyg@franchiseupdatemedia.com for an honorable mention in next month's issue.

Share this Feature

Reader Reactions:

comments powered by Disqus
Golden Corral
ADVERTISE
SPONSORED CONTENT

Franchisor Topics »

Premium Services

FranConnect Business Opportunity

FranConnect
FranConnect is the #1 provider of franchising solutions in the world with...

Silvercrest Advertising Business Opportunity

Silvercrest Advertising
Silvercrest Advertising has created a one-stop shop solution for all of...

Franchise Leadership & Development Conference Business Opportunity

Franchise Leadership & Development Conference
Oct. 11-13, 2017 Intercontinental, Atlanta, GA. Over 350 franchise...

Direct Capital Franchise Group Business Opportunity

Direct Capital Franchise Group
Direct Capital, an established national direct franchise lender has...

ApplePie Capital Business Opportunity

ApplePie Capital
ApplePie Capital provides a fresh new approach to franchise financing that...

Scorpion Business Opportunity

Scorpion
Scorpion offers ROI-positive online marketing solutions that can get your...

Best Franchisee of the World Business Opportunity

Best Franchisee of the World
Best Franchisee of the World will focus on the Franchisees, entrepreneurs...

Management 2000 Business Opportunity

Management 2000
Management 2000 serving Franchisors since 1981. Our expertise: Granting...


Franchise Update Magazine

A targeted, quarterly magazine that takes CEO's, VPs and Sales Executives to the cutting edge of franchise development.

Subscribe to Franchise Update Sales Report

A Franchise Update Media Group Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved. Site Hosting Provided By: wishVPS on FUMG3

In Loving Memory Of Timothy Gardner (1987-2014)