Best-selling author of BUILT TO LAST, GOOD TO GREAT, HOW THE MIGHTY FALL and GREAT BY CHOICE to deliver opening keynote address
SAN JOSE, January 30, 2012 - Multi-Unit Franchisee Magazine announced today that Jim Collins, business expert and best-selling author, will deliver the opening keynote address at the 2012 Multi-Unit Franchising Conference (MUFC). Produced by Multi-Unit Franchisee Magazine and Franchise Update Media Group, the 2012 MUFC is the largest national conference exclusively focused on multi-unit franchising and will be held April 24-26 in Las Vegas, Nevada.
Collins will deliver his keynote address on Day One of the 2012 MUFC, Tuesday, April 24, at 9:00 am in The Mirage.
"We are thrilled to welcome Mr. Collins to keynote the 2012 MUFC," said Therese Thilgen, CEO, Franchise Update Media Group. "Our attendees are serious about growing successful franchise organizations. Collins will provide insight into the strategies of strong and enduring great companies, which is central to this year's conference theme, "Empire Builders."
Having invested nearly a quarter of a century of research into the topic, Jim Collins has authored or co-authored six books that have sold in total more than ten million copies worldwide. They include BUILT TO LAST, GOOD TO GREAT, and HOW THE MIGHTY FALL. His most recent book is GREAT BY CHOICE: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All, coauthored with Morten Hansen. Based on nine years of research, it answers the question: Why do some companies thrive in uncertainty, even chaos, and others do not?
The three-day MUFC program will also feature over 50 business experts and successful multi-unit operators sharing valuable growth strategies and practical lessons in 30 breakout sessions, workshops, and roundtables. The exhibit hall will be filled with 150 franchisors and business solution providers looking to partner with multi-unit franchisees.
Online registration is available on the MUFC website. For general event information or sponsorship information, contact Sharon Wilkinson.
About Multi-Unit Franchisee Magazine
Published quarterly by Franchise Update Media Group, Multi-Unit Franchisee Magazineis dedicated exclusively to multi-unit franchisees, today's successful drivers of franchise growth. Today, over 54% of franchises are operated by multi-unit franchiees. This publication provides an extraordinary opportunity to get your message in front of this elite group of readers, many who are looking for their next franchise opportunity. Multi-Unit Franchisee Magazine delivers vital information and business solutions multi-unit franchisees seek to help strengthen their franchise systems, grow their brands, and achieve their business objectives. Visit http://www.mufranchisee.com for more information.