Knowledge and Networking Are Keys to Success

Facebook, Twitter News, Google Alerts, magazine and industry subscriptions, franchisor communications, newspapers, and texts from our associates and acquaintances seem like a never-ending source of information. It is almost impossible to remain focused on relevant information for our businesses as we are inundated with it from various sources.

While technology makes information more readily available, it is received without prompting and often causes us stress and uncertainty. Hours upon hours in a week are wasted in reading and keeping up with emails that are not prompted by us. Often these emails contain information that is not relevant to us or our businesses, including opinions that conflict with one another, making matters worse when we must make investment decisions.

Similarly, few of the people we meet in our daily lives prove to be beneficial sources as we navigate our way in making business decisions. It is rare to meet folks with similar backgrounds and interests in the franchise business. The Multi-Unit Franchising Conference (MUFC), held annually in Las Vegas, is the perfect place to establish relationships with those who share in our interests and are willing to share their knowledge and experience.

Many of the conference attendees provide invaluable feedback about their lessons learned, as well as their best practices for growth, financial planning, and employee retention. This exchange of information occurs in a well-designed setting, allowing those who have done it to share with others who aspire to do the same in growing their companies and businesses.

The format allows for roundtable discussions, a question-and-answer session with presenters, and a wide variety of topics addressing the overcharged business environment we must deal with or overcome to grow. Additionally, the conference and its leadership always attract some of the best motivational speakers who will leave attendees inspired to overcome the obstacles they may face from time to time.

I have been attending the MUFC for 13 years, and each year I leave having met some of the very best in the franchise business, many of whom have become dear friends. The 2020 MUFC is especially unique for me as I have the honor of chairing it, and in doing so to continue the hard work of those before me in adding value to a program that is already the best.

I encourage all franchisees in the various franchising segments who aspire to grow, develop better networks, and learn from those who have done it to attend the 2020 MUFC in Las Vegas, April 13-16, 2020. See you there!

Tony Lutfi