Latest Benchmark Report from eMaximation Reveals "Top 5" Franchise Development Ad Portals Consistently Ranked a "Top 5" Recruitment Portal

SAN JOSE, Calif., Oct. 18, 2010 - Franchise Update Media Group (FUMG), the leading industry resource for franchise development, today announced that eMaximation has once again ranked the website as one of the "Top 5" in the industry for franchise recruitment. The site is a perennial Top 5 portal in the Franchise Benchmark reporting series produced by eMaximation.

"Our consistent ranking as one of the top portals is recognition that the unique combination of information and lead generation we provide helps franchisors, franchisees and industry suppliers meet their growth objectives," said Gary Gardner, CEO of FUMG.

The Franchise Benchmark reporting series is based on aggregated data from the 100,000+ leads processed every month by the eMaximation franchise sales and marketing system for 300 of the fastest growing franchise concepts on the market. The data includes lead flow, client usage, financial qualifications, email click-through rates, online franchise application rates, unsubscribe rates, expansion, and retention.

The September 2010 Franchise Advertising Portal Comparison Report can be viewed at .

Franchisors interested in on should contact, or call Sharon at 800.289.4232, ext. 202.

About Franchise Update Media Group

Founded in 1988, Franchise Update Media Group (FUMG) produces online franchise sites, magazines, research, books and conferences in franchising. Targeting franchise audiences online, in print and in person, FUMG delivers a unique combination of and lead-generation sources that helps franchisors, franchisees and suppliers achieve their growth objectives. For more information, please visit

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