Magazine of the Month: Multi-Unit Franchisee

Serving The Hottest, Fastest-Growing Niche in Franchising

SAN JOSE, CA, Feb. 23, 2012 - Each month, Niche Media highlights a standout niche magazine. February's pick is Multi-Unit Franchisee magazine because it is the only magazine dedicated exclusively to serving the hottest and fastest-growing niche in franchising: and multi-brand franchisees.

"We are thrilled about this recognition by Niche Media. Audiences are in full control of what they watch, read and buy because they only want information they desire. Franchise Update Media Group strives to provide specific segments in franchising with information relevant to them, said Therese Thilgen, Co-founder and CEO. "Multi-unit franchisees are a very specialized group of business owners with their own opportunities and challenges. The fact that Niche Media recognizes the importance of our ability to harness information to help multi-unit franchisees succeed is very rewarding."

A niche market is the subset of the total market on which a specific product is focusing. So the market niche defines the specific product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact. The market as a whole in this case is franchising. The subset is multi-unit franchisees or franchisees that have multiple locations and may also represent multiple brands.

According to Niche Media, "Multi-Unit Franchisee magazine articles cover all the bases for their audience: franchisee and executive profiles highlighting best practices and personal stories, pieces on management, finance, technology, customer relations, HR, sales, marketing, case studies, industry trends and statistics.

About Franchise Update Media Group

Founded in 1988, Franchise Update Media Group (FUMG) produces an online resource website, magazines, research, books and conferences service the franchising industry. Targeting franchise audiences online, in print and in person, FUMG delivers a unique combination of and lead-generation sources that helps franchise seekers, franchisors, multi-unit franchisees and suppliers achieve their growth objectives. For the Niche Media article click here. For more information about our publications and events, please visit

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