Keeping up on the rapidly evolving social media scene, and how platforms such as Facebook, Twitter, LinkedIn, and others can be used to help achieve your business goals is like trying to catch Jamaican sprinter Usain Bolt in the 100-yard dash.
For additional help, we've provided the following list of blogs, articles, and market research. Many of the resources listed also are doorways to other discussions, observations, and data--from opinionated blogs to cold hard stats.
Editors' Note: These resources run the gamut from unabashedly self-promotional to sober, detached analysis. In their own way, they all have something to offer. What you make of them is up to you. We hope it's helpful. And if some of the sites listed are history by the time you see this, it's all part of the rapid-fire nature of the new social media.
Patrick O'Malley (617Patrick)
Mashable: The Social Media Guide
Lots of links, blogs, and each Monday a Social Media Events Guide.
A one-stop aggregator that collects updates from social media/networking sites.
Social Media Conference
Several held each year, largest in Miami. Next is January 28-29, 2010 in Miami; then June in Los Angeles. Each has a different focus.
15 Insights from the Social Media Boot Camp
From socialmedia.com's May 2009 event.
10 points: social media reality check
Social Recruiting Summit Conference
New York City, Nov. 16, 2009. Also blogs, and links to speakers from June 15 summit at Google headquarters.
Using Twitter for hiring
Social Media Marketing Revealed
Internet Marketing Blog
BOLO 2009 Conference
For smaller, independent agencies on search, social, mobile, email, and advertising. Oct. 11-14, Scottsdale.
"Debunking Six Social Media Myths"
Business Week, Feb. 19, 2009
Webinars and coaching on effective marketing with LinkedIn, Facebook, Twitter.
Ramon de Leon, Domino's Pizza franchisee
He owns 6 units in Chicago. See how he dealt with a late delivery complaint.
Thom Scott, real estate
Good example of using a blog in a specific sector.
The Long Tail
Blogging for Business
Shel Holtz and Ted Demopoulos
Groundswell: Winning in a World Transformed by Social Technologies
Charlene Li and Josh Bernoff; plus a blog.
Facebook Marketing: Leverage Social Media to Grow Your Business
Twitter for Business: Twitter for Friends
Mark Aaron Murnahan
Twitter Tips, Tricks, and Tweets
Paul McFedries (May 2009)
Community and social media
Partner, Customer Strategy, Altimeter Group
David Meerman Scott
WebInkNow: marketing strategies using social media and online content
Names his Top 50 social media blogs.
His five favorite from Evan Carmichael's Top 50; also has a Social Media 101 site.
"A clearer understanding of the world of franchise communications."
Franchise social media marketing
Franchise social media marketing
Social Media Optimization
Merging of traditional media, SEM, and social marketing
"4 Ways to Boost Business with a Blog"
Social Media for Small Business
A series of guides from Facebook and Dell.
Social Media Marketing: Facebook Business Pages
Should a business have a Facebook personal profile?
"Is Facebook History?"
32 Ways to Use Facebook for Business
How to twitter naked
50 Ideas on Using Twitter for Business
Beyond The Fail Whale: How Twitter Is Changing Organizations
University of Washington course on best Twitter practices for business; many links.
"Are Execs Twittering Their Time Away?"
Information Week, May 2, 2009
"All You Need to Know to Twitter"
New York Times, May 6, 2009
"Marketers, Public Disagree About Twitter"
Brandweek, July 22, 2009
"Marketing Small Businesses with Twitter"
New York Times, July 23, 2009
"For Companies, a Tweet in Time Can Avert PR Mess"
Wall Street Journal, Aug. 3, 2009
"Do You Still Think Twitter Is Stupid?"
New York Times, July 30, 2009
Read the 100-plus comments.
Tweeting the Divine
Tweet your prayers to the Western Wall in Jerusalem in 140 characters (or less).
"Social media's top restaurant players"
Nation's Restaurant News, July 8, 2009
Interactive Marketing: 5-year forecast
Consumer, health, media and entertainment, online and mobile, politics, or sports.
"Global Faces and Networked Places: A Nielsen Report on Social Networking's
New Global Footprint" (March 2009, 15 pages)
Social media database from Altimeter and Wetpaint; download free report.
Aggregator of articles, research, and stats; browse by category. Some free, some not.
The only publication dedicated exclusively to the hottest topic in franchising - Multi-Unit and Multi-Brand Franchisees.
A unique event because it is highly influenced by its advisory board, consisting of the very best multi-unit franchisees. The board works diligently to ensure that the conference delivers on its promise of being the best platform for franchisees to learn how to grow their businesses.