Social Media Roundup: Feb 25, 2014

Reputation Management: "You can't opt out..."
It's bound to happen: one of your customers will have a problem with your business - if not at one of your stores, then at one of your brand's, even if it's across the country. Some will take their beefs to the Internet, whether on social media sites or on a social reviewing platform such as Yelp. How do you deal with it? Here are 10 tips from Chris Silver Smith, president of search marketing agency Argent Media, posted on Search Engine Land, to help you manage the inevitable and lessen the damage - and, ideally, turn things around and create a loyal customer.

Time for a New Look at Google+?
Google+ is the second most-populated social media platform (540 million users in December 2013), yet few seem to know quite what to do with it, says Corey Smock, community manager at Likeable Media. He notes that Google has been very aggressive at signing up businesses and individuals for Google+, and the strategy appears to be working. Google+ has always had a very attractive toolkit, and Google continues to add features that can work well for online marketers. Here are five reasons to look at using G+ and what you can do with it in 2014.

4 Low-Cost Ways To Improve Your Social Media Marketing
If you account for the time you or your employees spend on social media, it's far from free. (You've probably figured that out by now.) But there are cost-effective ways to improve your results. Take a look at these four tips from Jason Parks on (where you can find a lot of useful information on social media marketing):

  1. Boost your Facebook posts. "Adding just $1.00 in promotion to all of your Facebook posts will drastically increase your interaction," says Parks.
  2. Advertise YouTube videos. "One of the easiest (and most affordable) ways to receive exposure on social media is to create a YouTube video. If you advertise your video for just $1.00 per day for a two-week time span, you'll be able to obtain close to 1,000 views (especially if you optimize the video properly and the content is captivating!)," he writes.
  3. Promoted tweets. "If you are running a Twitter account for a client, pick a compelling tweet where you are asking a question that requires a response (or even requests a RT). You'll want to set up a sponsored tweet that targets your core demographic and advertise this tweet for $4," says Parks.
  4. Find an influential Instagram follower. "Find a powerful user on Instagram in a related field that generates a lot of interaction. Reach out to this person and offer them a $5 Starbucks gift card," he suggests.

Facebook: 5 Ways To Boost Your Website Traffic
Interested in driving more traffic to your website using Facebook? Andrea Vahl, social media coach and co-author of Facebook Marketing All-in-One for Dummies, shares five tips in her blog on Social Media Examiner. After all, your Facebook business page is ultimately there to bring traffic to your website. Make your web content easy to share, optimize your Facebook posts, and consider doing some Facebook ads are effective and inexpensive. Above all, know why you're on Facebook and use it accordingly.

Twitter for Business: Engagement Lessons from Top Brands
Are you using Twitter or considering using it for marketing your brand? This article by Christopher Ratcliff on Econsultancy, looks at how the top 100 brands in the U.S. use Twitter in terms of engagement, frequency, content - and how to increase engagement. Some of the takeaways include:

  • 78% of top brand post less than four tweets a day;
  • 36% of all brand tweets contain a link; and
  • 25% of top brands still make the mistake of using Twitter for broadcasting instead of engaging with their followers.

"State of the Art" Has "Jumped the Shark": Ditch that Business Jargon!
Here are 50 examples of business jargon used (and overused) by today's bloggers, content writers, marketers, PR professionals, and more - along with and suggestions for clearer, more conversational words to replace them. Posted on, some of the terms compiled by Brad Shorr, director of B2B marketing at Straight North, include: touch base, secret sauce, preschedule, compelling, and the two phrases in the headline.

Google+ Local: Win at Local Search
According to Jason Decker, a local search specialist at SmartSearch Marketing, "If your business has a local presence - anywhere - you must take advantage of Google+ Local." Blogging on Search Engine Land, he says that 97% of consumers today search for local businesses online - and that Google+ Local can help your business rise to the top of Google's search engine results. More helpful tips from Decker: Is your profile complete on Google+ Local? Google prefers profiles that are 100% complete. And make sure you get some (legitimate) reviews, too. Google's algorithms like them - and shoppers use them to decide which businesses they're going to patronize. There are more good ideas in the article.

Daniel Lieberman is the founder of Daniel Lieberman Digital ("I speak Geek - You don't need to"). Based in Shelburne Falls, Mass., he helps companies, organizations, and individuals learn to use the Internet to communicate, market, and brand themselves using the most up-to-date and techniques. Contact him at 413-489-1818 or

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