We've always recommended that social media marketers adopt tools to help automate their work. Brands still need fresh, attractive content to feed their streams, but automation helps them find, organize, schedule, publish, and track effectiveness - while retaining their brand voice. Four useful tools recommended by Nathan Oulman (dailyhosting.net) on Social Media Explorer:
A social media audit will help you understand your customers better and ensure that you observe best practices. Two key points (of five) to consider from Kailee VanDamia, strategy director at Ignite Social Media:
As mobile apps heat up for marketers as a way to reach and engage with customers, the technology and its uses keep changing. And while larger or more innovative brands have made great strides, many others have a long way to go. For instance, "If you... do not already have a mobile strategy in the works, your New Year Resolution for 2017 should be to discover how to build an app for an affordable price," says Andrew Gazdecki, founder and CEO of Bizness Apps, writing on Socialmedia.biz. Among the trends he highlights are:
The idea of a half-life (the time it takes for the radioactivity of an isotope to fall to half its original value) is useful for thinking about how Twitter works for your brand. In a whimsical, educational essay, Lee Aase, "Chancellor" of Social Media University, Global (SMUG) - and by day director of the Mayo Clinic Social Media Network - says the half-life of a tweet is the point at which half of the people who will ever see a given tweet will have seen it. So if a tweet will be seen by 200 people, its half-life is the time it takes for the first 100 people to see it. To test his idea, he developed a test tweet and explains his methodology for determining its half-life. You might be interested in applying his findings to your own Twitter stream. For instance, if you're re-tweeting a promotion, the half-life of your tweets can tell you how often you need to re-post.
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