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Three Industry Leaders Host First-Ever Regional Multi-Unit Franchisee Summit

MFV Expositions, the International Franchise Association and Franchise Update Media Join Forces for an All-Day, Educational Event in New York City on June 18, Exclusive to Multi-Unit Franchise Owners

May 20, 2014 - While the benefits of franchise ownership is plenty, the path to success is riddled with many challenges that franchisees of one or few units don't typically face.

To help multi-unit franchisees navigate the treacherous waters, MFV Expositions, the International Franchise Association (IFA) and Franchise Update Media are teaming up to produce the first-ever Regional Multi-Unit Franchisee Summit on June 18, 2014 at The Jacob K. Javits Convention Center in New York City.

Held the day prior to the popular International Franchise Expo (IFE), which takes place June 19-21, the goal of the Regional Multi-Unit Franchisee Summit is to provide a platform for growth-oriented multi-unit franchisees to network, learn and become inspired.

"We want to help multi-unit franchisees clear the hurdles that are unique to them," said Tom Portesy, president and CEO of MFV Expositions. "This conference is designed to generate thought-provoking ideas and strategies that will help attendees overcome obstacles in key areas of their franchise operations."

The regional summit will provide a workshop-oriented environment that covers:

  • Owning your market for optimal growth (trade area demographics);
  • Real estate (lease negotiations and re-negotiation);
  • Effective local marketing programs (local store marketing in urban areas);
  • Delivering on your promises (outstanding customer service);
  • Selecting and implementing additional brands;
  • Building talent and infrastructure to meet growth demands; and
  • Federal and state legislative threats to small business.

This one-day event is a condensed, more localized version of Franchise Update Media's Multi-Unit Franchising Conference in Las Vegas, which has quickly developed into a must-attend event in the franchising industry.

"There's no other expo like this in the tri-state area," added Portesy. "With many multi-unit franchisees already planning to attend IFE, this is a great opportunity for them to join peers at a special, high-level educational event created to support multi-unit franchisees in developing their brands and growing their portfolios."

For more information or to view the complete agenda, visit http://multiunitfranchiseesummit.com/. Multi-unit franchisees interested in attending the summit should visit http://multiunitfranchiseesummit.com/register.html to register online. Registrants may also attend the International Franchise Expo at no additional cost.

About MFV Expositions

For 23 years, MFV Expositions has been producing the leading franchise events worldwide that consistently bring together franchise concepts, at all investment levels, with the most qualified visitors seeking to own their own business. In addition to quality franchise expos in the United States and overseas that offer face-to-face opportunities to grow a franchise, MFV also offers access to online franchise opportunities through web-based resources.

About the International Franchise Association

The International Franchise Association is the world's oldest and largest organization representing franchising worldwide. Celebrating over 50 years of excellence, and advocacy, IFA works through its government relations and public policy, media relations and educational programs to protect, enhance and promote franchising. Through its media awareness campaign highlighting the theme, Franchising: Building Local Businesses, One Opportunity at a Time, IFA promotes the economic impact of the more than 825,000 franchise establishments, which support nearly 18 million jobs and $2.1 trillion of economic output for the U.S. economy. IFA members include franchise companies in over 300 different business format categories, individual franchisees and companies that support the industry in marketing, law and business development.

About Franchise Update Media

Founded in 1988, Franchise Update Media (FUM) produces online franchise sites, magazines, research, books and three annual conferences. Serving franchise audiences online, in print, and in person. FUM delivers a unique combination of education and lead generation sources that help franchisors, multi-unit franchisees, and suppliers achieve their growth objectives. For more information, please visit www.franchiseupdatemedia.com.

MEDIA CONTACT: Jayne Levy, Fishman PR, at (847) 945-1300 ext. 225 or jlevy@fishmanpr.com

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