Athlete's Foot, The Franchise News

Win a Trip to the 2011 NBA® All-Star Weekend in Los Angeles From TAF ATLANTA /PRNewswire/ -- TAF, previously known as The Athlete's Foot®, announced today the TAF All-Star Weekend Getaway Sweepstakes. One winner will win a trip for two to the 2011 NBA® All-Star Weekend in Los Angeles, CA. TAF is managed by GFG Management, LLC.

By making a purchase at any TAF location, customers will be given one scratch-off ticket that contains a grand prize code that customers can then enter in at www.theathletesfoot.com/allstargetaway. Once the code is entered, customers will be automatically entered to win the TAF All-Star Weekend Getaway. In addition to the grand prize, customers who receive a scratch-off ticket will also have the opportunity to win one of two instant prizes...

TAF to Give Away 100 Sports Accessory Bags and a Grand Prize Gift Bag from Nike March 23, 2010 // Franchising.com // ATLANTA - TAF®, previously known as The Athlete's Foot®, announced today the launch of a 10-day spring giveaway hosted at www.theathletesfoot.com. The Accessorize Your Spring giveaway aims to encourage everyday athletes to get out and get fit this season. The promotion is supported by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.

During the giveaway, which celebrates the first week of spring, TAF will give away 10 accessory-filled sports bags each day for 10 days beginning March 23 and ending on April 1. In addition, the 10 daily winners will be automatically entered for a chance to win the grand prize - an accessory - filled duffle bag from Nike, including a pair of Nike running shoes...

Company Offers Customers a Chance to Win Free Shoes During 'The 12 Days of TAF' ATLANTA /PRNewswire/ -- TAF®, previously known as The Athlete's Foot®, announced today that it is launching a brand-exclusive adidas shoe in two color-ways for the holidays. The newly rebranded TAF continues to focus on addressing the needs of today's lifestyle-oriented consumers. The addition of the new adidas model is an exciting fusion of the two legendary brands in the performance footwear industry. In support of the product launch, TAF is presenting "The 12 Days of TAF," an exciting online sweepstakes, taking place December 11-22. During the sweepstakes period, customers can visit www.theathletesfoot.com to enter for a chance to win the brand-exclusive shoe...

Store Opened in Iztaplapa DF, MexicoNEW YORK--(BUSINESS WIRE)--NexCen Brands, Inc. (PINK SHEETS: NEXC) announced today the opening of the 50th TAF(TM) franchised store in Mexico. The store opened under an existing master franchise agreement, signed in January 2001, which provides for the opening of an unlimited number of stores in Mexico over a 99-year term.

The new store opened in Iztaplapa DF, which is located in the Federal District of Mexico, and is the fourteenth TAF store opened in this city.

Kenneth J. Hall, Chief Executive Officer of NexCen Brands, Inc., stated, "Mexico has grown to be the second largest international market for TAF, after Australia. We are pleased with the strong master franchisee relationship that exists in Mexico, and we look forward to continued success and additional expansion opportunities for TAF in this country...

Non-Refundable Licensing Fee to be Used to Pay Down Debt

NEW YORK--(BUSINESS WIRE)--NexCen Brands, Inc. (PINK SHEETS: NEXC.PK) today announced that, through a new wholly owned subsidiary, TAF Australia, LLC, it has signed new long-term license agreements with RCG Corporation Ltd. and its subsidiary, The Athlete's Foot Australia Pty Ltd., previously the master franchisee for TAF in Australia and New Zealand. The Athlete's Foot Australia Pty Ltd. is Australia's largest specialty retailer of athletic footwear and currently operates 136 TAF franchised stores across Australia and New Zealand.

Under the terms of the new license agreements, which replace all prior franchise agreements among the parties, NexCen received a one-time, non-refundable licensing fee of $6...

July 08, 2009 // Franchising.com // Atlanta - TAF™, previously known as The Athlete's Foot®, announced today that it will be offering a gift with purchase as part of its back to school promotion this year. Customers who spend more than $50 at participating stores will receive a TAF branded extra-strength drawstring sports bag. TAF is managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.

TAF's gift with purchase promotional offer, a red, white and black mesh drawstring bag, is a multi-purpose pack that can hold everything from notebooks to shoes and sports gear. Given the vast popularity and reported usage of the sports bag during last year's back to school season from both customers and store owners, TAF has opted to repeat the offer this year with a required purchase price of $50 to receive the free bag...

FitPrint Technology and Dr.'s Night Program Help TAF Educate Everyday Athletes about Selecting the Right Performance Footwear April 09, 2009 // Franchising.com // Atlanta - As spring approaches, The Athlete's Foot (TAF) advises customers to take the "right steps" when buying new performance footwear. The correct pair of shoes can not only improve athletic performance but also reduces the chance of injury. TAF's proprietary FitPrint technology and Dr.'s Night program, available at participating TAF performance stores, are designed to help TAF sales associates educate customers on making the right footwear choices for their build and stride. TAF is managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.

Many customers do not realize the impact that feet have on the alignment of the spine and overall health of the human body...

Network Managed by Sports and Fitness Interactive, Technology Provided by eyemagnet

ATLANTA, Feb. 26 /PRNewswire/ -- The Athlete's Foot (TAF), a world leader in athletic footwear franchising, has announced the launch of a new in-store digital signage network. The in-store programming, branded as TAF TV, is part of TAF's current re-branding initiative. To date, rebranding elements include a modernized logo, updated store design and a customizable merchandising system. TAF is managed by NexCen Franchise Management Inc., a subsidiary of NexCen Brands Inc.

Installation and management of the network will be handled by Sports Fitness Interactive (SFI), and the technology will be provided by software company eyemagnet...

5,000 Members Suit Up for Launch of New Email Fan Club

ATLANTA, Jan. 22 /PRNewswire/ -- The Athlete's Foot (TAF) invites customers to sign up for its official email fan club at www.theathletesfoot.com. The opt-in program provides members with everything from product and company news to member exclusives, in-store discounts and special birthday offers. The new program is managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.

TAF Mail was launched through www.theathletesfoot.com as part of TAF's re-branding initiative. To date, re-branding elements include a modernized logo, updated store design and a customizable merchandising system. Developing a brand community is proving to be a natural next step as TAF moves into the second phase of its re-branding efforts...

August 27, 2008 // Franchising.com // Atlanta -- The Athlete's Foot (TAF), a world leader in athletic footwear franchising, and its parent company NexCen Brands, Inc. (NASDAQ: NEXC) announced the opening of a new location in Guam last month. The store is a development of Joeten Enterprises, Inc., master franchisee of TAF Saipan since 1988. Joeten Enterprises, who owns franchising rights to Guam under their agreement, opened their first TAF in Saipan in 1989.

The new store, which opened its doors for business on July 16, 2008, is located in the Star Building Shopping Center on Marine Corp Drive, Tamuning. Under the re-branding initiatives instituted by NexCen Franchise Management Inc., a subsidiary of NexCen Brands, the Guam location will operate as a performance store and showcase the latest store design, layout and merchandising systems...

Master Franchisee Expands Company's Significant Presence in Middle East

February 22, 2008 // Franchising.com // NEW YORK, - The Athlete's Foot (TAF), a world leader in athletic footwear retail franchising, and its parent company NexCen Brands, Inc. (Nasdaq: NEXC) announced the opening of the company's new store location, marking the entry into this country. The store is the 33rd TAF location in the Middle East; and the first in the nation of Qatar.

"Providing franchisees with best-in-class marketing and operational resources builds brand loyalty and encourages multi-unit investment, which, in turn, helps our franchisees bring the TAF brand experience to consumers in local communities around the world," said Robert W...

Regional Winner of Retailer's In My Shoes Contest Greets Mark Buehrle October 1st at the Westfield Chicago Ridge Mall

CHICAGO, IL--(Marketwire - September 28, 2007) - Kimberly Essary is a 16-year-old with goals. She wanted to make her sophomore volleyball team. She wanted to be a "game changer" on whom her teammates can count in critical situations. And she very much wanted to meet her sports idol, White Sox pitcher Mark Buehrle. Now, with the help of The Athlete's Foot (TAF), Kimberly has realized all of these aspirations. TAF announced today that the 16-year-old student from Lincoln Way Central High School has been selected as a regional winner of its nationwide In My Shoes contest and will come face-to-face with Mark Buehrle at The Athlete's Foot store in the Westfield Chicago Ridge mall on Monday evening, October 1st...

Brandon Stokley, Reggie Brown, Ahman Green, and Jon Kitna Join Roster of Participants

ATLANTA, GA--(Marketwire - September 13, 2007) - The Athlete's Foot (TAF) announced today that Broncos wide receiver Brandon Stokley, Eagles wide receiver Reggie Brown, Texans running back Ahman Green and Lions quarterback Jon Kitna have joined the roster of pro athletes participating in the company's "In My Shoes" campaign. The athletes will make personal appearances at TAF locations in markets around the country, signing autographs for the public and presenting prizes to regional winners of the "In My Shoes" contest, which rewards young student athletes (ages 13-18) for setting goals for the new school year.

Other participating athletes, previously announced, include:

-- Redskins running back Clinton Portis

-- Carolina Hurricanes goalie Cam Ward

-- Chicago White Sox pitcher Mark Buehrle

-- New York Knicks forward David Lee

-- Atlanta Falcons running back Warrick Dunn

"TAF is dedicated to inspiring and enabling peak performance from our shoppers, including student athletes who are starting a new school year with ambitious goals in mind," commented Robert W...

Portis, Buehrle, Ward, Lee and Dunn Inspire Students to Achieve Goals

ATLANTA, GA--(Marketwire - August 17, 2007) - The Athlete's Foot (TAF) today announced that Redskins running back Clinton Portis, Carolina Hurricanes goalie Cam Ward, Chicago White Sox pitcher Mark Buehrle, New York Knicks forward David Lee and Atlanta Falcons running back Warrick Dunn will make personal appearances at TAF locations as part of the footwear retailer's In My Shoes back-to-school campaign. The players will sign autographs for the public and present prizes to regional winners of the In My Shoes contest, which rewards young athletes (ages 13-18) for setting goals for the new school year. The group will be joined by five other athletes (to be announced) representing the NFL, MLB, NHL and NBA in regions throughout the U...

Franchisee Inks Plans to Grow Brand's Domestic Footprint

NEW YORK, Aug 03, 2007 /PRNewswire-FirstCall via COMTEX News Network/ -- NexCen Brands, Inc. (Nasdaq: NEXC) ("NexCen") announced today that TAF MID-AMERICA ENTERPRISES, INC. ("TAF-MAE"), a domestic and international franchisee of The Athlete's Foot (TAF) for the last 17 years, has entered into a definitive 20-year agreement with NexCen to open a minimum of 100 additional TAF stores over the next 14 years. The minimum projected 100 stores marks a 16% increase over TAF's current worldwide store base, and represents an estimated $22 million in franchise fees, royalties and advertising contribution for NexCen over the next 20 years.

"I have always believed in the power of the TAF brand-its level of credibility on a global scale as well as its relevance in local communities," said John Park, CEO of TAF-MAE who currently owns 31 TAF stores in the United States and holds the master franchise agreement for South Korea that operates in excess of 40 stores...

NEW YORK, July 31, 2007— One of the most recognizable names in athletic retailing for over 35 years, The Athlete's Foot (TAF), today announced the launch of its In My Shoes back-to-school promotion and contest. In My Shoes encourages students nationwide to aspire, achieve and excel this upcoming school year by inviting them to share their performance goals and enter to win prizes—ranging from a new pair of shoes for local winners to a one-on-one coaching session with a pro athlete for one lucky national winner.

"TAF aims to empower all of its customers, including students gearing up for the new school year, to perform at their highest level," commented Robert W. D'Loren, President and CEO of NexCen Brands, Inc., parent company of TAF...