Baja Sol Franchise News

November 17, 2008 // Franchising.com // – In the midst of an economic downturn that has forced many restaurants to seek bankruptcy protection or close their doors altogether, Minnesota-based chain Baja Sol Restaurants Group, Inc. today announced plans to add 20 Baja Sol Tortilla Grills and 10 Baja Sol Cantinas throughout Minnesota and the Midwest, beginning with five new franchised Cantina locations in the Twin Cities, a Grill location in Woodbury, MN as well as new locations in Chicago, IL and Columbus, OH.

"Even though other concepts have been struggling in this economy, Baja Sol has remained strong and continued to grow," said Baja Sol president Bridget Sutton. "Baja Sol is the second largest Mexican restaurant chain in the Twin Cities...

Baja Sol beats competitors on value to consumers

May 21, 2008 // Franchising.com // INVER GROVE HTS, MN – Minnesota-based fresh Mexican chain Baja Sol Tortilla Grill has launched a new "No Bueno, No Brainer" advertising campaign promoting its strong value in the Mexican food segment. Using a series of in-store ads and mailers, the campaign goes head to head against Baja Sol's biggest competition, highlighting Baja Sol's better value for consumers.

"People are spending $75 to $100 just to fill their gas tanks every week so they can get to work," said Bridget Sutton, President of Baja Sol Restaurants Group. "We want people to know that Baja Sol offers great value and unparalleled quality in fresh Mexican food...