BareBones WorkWear® Franchise Overview

About BareBones WorkWear®

BareBones WorkWear® is the superior provider of useful work and outdoor apparel, footwear & accessories. BareBones WorkWear® is a retro concept packaged in an innovative franchise operation. Maybe you remember the corner haberdashery store where a guy went to get a basic overall or a pair of classic Levi’s® and a pair of hearty logger boots that he relied on to work hard and strong. It was not about fashion and not about the frills – it was about a trusting relationship with the owner, his staff, and the brand. At BareBones WorkWear®, they nurture a genuine love of humanity that inspires them to work as a team and treat each other as equals. If you are serious, genuine, and in search of a truly rewarding experience, they invite you to take action and be your own boss. 

Franchise History

BareBones WorkWear® was founded 18 years ago by entrepreneur Stuart Nelson in his garage. Inspired by recycling used coveralls, Stu started peddling them to auto parts and hardware stores in the Sacramento area from his car. His customer base grew and wanted more work and safety products. Stu’s father was one of the first owners of the first franchise in America - a Western Auto Associates Store in Delaware. His mother was a licensed owner of her own Hallmark Card store. Stu and his partner, Mason Moore, saw a clear path to launch their first retail store, adding more stores and then offering franchise opportunities for other entrepreneurs to provide workers with quality brands at pre-discounted prices, and employers with resources to meet the growing job market and enhance their marketing strategies with embroidered logos on uniforms, hats, shirts and more.

This web page does not constitute a franchise offering or an offer to sell a franchise. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document.