Bargain Wheels Car Rentals

Quick Business Facts
Founded: 1983
Industries: ,
Resources: » Consumer Information

About Bargain Wheels Car Rentals

Bargain Wheels is continually growing their brand throughout Australia and New Zealand and aim to dominate the low cost car rental industry with over 120 locations currently, and more being added each week.

Company History

Bargain Wheels Car Rental was founded on Queensland's Gold Coast in 1983. Over the past 24 years they have built a reputation for providing an alternative rental solution to the expensive, new car option offered by the major national companies.

Able to offer the choice of both new and themed vehicles, Bargain Wheels has been able to supply the budget conscious renter with a clean and reliable vehicle whilst maintaining the highest levels in customer service and satisfaction.

Bargain Wheels was purchased in 1999 by John Farren-Price who combined it with Ariel & Freeway Car Rentals, which he owned and operated also on the Gold Coast.

Moving forward, John identified the need to grow the companies reputation under a brand name and on the strength of his gained experience and increasing recognition of the offering, rapidly expanded his Broadbeach operation into four locations including the highly competitive Surfers Paradise as well as Coolangatta and Brisbane Airports.

With the gateways into Australia's premier holiday destination covered, Bargain Wheels was then able to advertise to the southern state travellers through interstate newspapers, Yellow Pages and travel publications.

Growing to a combined fleet of approximately 200 vehicles Bargain Wheels was able to capture a large market share being able to offer their customers pick up, drop offs and relocations in the South East Queensland area, which none of the immediate competitors could offer at the time.

It became apparent during this time that in order to create further growth, the Brand name would need to be promoted more heavily not just in Queensland but throughout both Australia and New Zealand. It was decided that the best way to do this was to have Bargain Wheels locations Australasia wide.

After consolidating the operating companies under the Bargain Wheels brand, the Franchising model was decided on as the growth plan for the business. In 2004 Bargain Wheels converted three of the company locations into Franchisees and commenced a recruitment program, identifying over 200 car rental opportunities within the two countries.

Social Reach:

This web page does not constitute a franchise offering or an offer to sell a franchise. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document.

Bargain Wheels Car Rentals »

Bargain Wheels Car Rental was founded on Queensland's Gold Coast in 1983.

Browse:

  1. Business Overview

Franchise Opportunities

Bargain Wheels Car Rentals franchise opportunities are not currently available on Franchising.com. Fill in the form below to be notified when they become available.

First Name: *
  Last Name: *
E-Mail Address: *
  Phone:
Validation: *

To protect our franchise clients from unsolicited commercial emails (spam), please verify you are requesting information about owning a franchise by matching the numbers below in the vacant box.

Please send me updates on the latest Franchise News and Opportunities

Featured Opportunities

Fuddruckers
Customers vote Fuddruckers the "Best Burger in Town" in more cities than any other national hamburger chain - by far! No other chain even...
Dogtopia
Dogtopia® is your one-stop shop for award-winning dog daycare, boarding and spa services.
Jersey Mike's Subs
Jersey Mike's, a fast-casual sub sandwich franchise with more than 1,500 locations open and under development nationwide, believes that making a sub...
Russo's New York Coal-Fired Italian Kitchen
Russo’s Restaurants is a 46 location national and international franchisor of the fast casual and casual dining brands Russo’s New York Pizzeria...
Delta Disaster Services
The Delta Disaster Services Franchise can put you in the multibillion dollar restoration industry with an average profit margin of 43%. Can you...

Subscribe to Franchising.com Express

A Franchise Update Media Group Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved. Site Hosting Provided By: wishVPS on FUMG3

In Loving Memory Of Timothy Gardner (1987-2014)