The newest Realogy brand, Better Homes and Gardens® Real Estate, will embody the future of the real estate industry while grounded in the tradition of the home. Better Homes and Gardens Real Estate LLC will be building a new international residential real estate franchise company with an anticipated launch date in July 2008, and will engage in various pre-launch activities in the interim. In October 2007, Realogy Corporation, a global provider of real estate and relocation services, entered into a 50-year agreement to license the Better Homes and Gardens Real Estate brand from Meredith Corporation, a leading media and marketing company. The Better Homes and Gardens® name has been building brand equity since 1924. The third largest magazine in the world, the magazine boasts a circulation of over 8 million. Advertising Age named Better Homes and Gardens as the 2007 Magazine of the Year in the United States
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