Franchise Buyer Advice Resources

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Recent Buyer Advice Features

To measure the ROI, you have to really know what you're looking for. At Franchise Whales, instead of focusing on cost per lead, which is the standard among most franchise development executives, we focus on the cost per closed sale.
  • Franchise Update
  • 970    2
Businesses that successfully transition to social organizations will have a competitive advantage over those that do not.
  • By Eddy Goldberg
  • 3,687    171
Type "franchise" into Google and you'll get 67 million hits (April 2009) -- a number that keeps growing every day. So what are the best sources? Which can you can trust to provide you with the information you want? Which ones should you avoid? Tooting our own horn, Franchise Update Media Group's Franchising.com website is a great place to begin. The site lists hundreds of franchise brands by category, as well as industry articles on trends, sectors, and breaking news. Other sites provide similar information; we like to think ours is the best for providing you with all you need for beginning your research on which industry sector and which franchise brand is best for you.
  • By Eddy Goldberg
  • 15,291    0
Unfortunately, many franchisors flounder in direct-response recruitment advertising. Typically, their development efforts focus on improving their sales and media sources, with minimal attention paid to increasing ad performance.
  • By Steve Olson
  • 2,095    1
It's no secret that the father's career path is no longer being repeated by the son (or daughter). Nor was it so long ago that folks graduated from college, signed on with a company, and spent the next 40 years toiling in the same office.
  • By Kerry Pipes
  • 4,167    112

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