Captain D's Seafood Franchise News

Fast Casual Seafood Chain’s 527 Restaurants also established a new weekly sales record in February.
Nashville, TN (PRWEB) March 28, 2012 - Building upon its brand rejuvenation strategy which includes breakthrough marketing and product development, growing customer satisfaction, and heightened operational execution, the Captain D’s team has built a fast moving ship that capped off the First Quarter of 2012 with an 8.5 percent same store sales increase in company restaurants and a 7.7 percent same-store sales increase in franchised restaurants.
Equally impressive for the fast casual seafood chain that operates and franchises 527 restaurants in 25 states is the fact that both company and franchised restaurants each established new weekly sales records during February...

Bank of Nashville Chairman Hunter Atkins Juggles Role in ‘Deadline’ Along with Many Business Ventures
NASHVILLE (PRWEB) February 15, 2012 - Never in a million years did 61-year-old Hunter Atkins, owner of 13 Captain D’s as well as Chairman of Bank of Nashville, think he would end up in Hollywood, working on a film, supporting script writing, screening actors and playing a small speaking role in a film. That was until the savvy businessman started thinking about the business side of the movie industry and helped produce "Deadline", to premiere February 15, in Nashville.
“Many films are created without a business plan, a strategic plan to help market and launch a movie,” he said. “With ‘Deadline’, all of the stars aligned...

Chief Marketing Officer Heads New Marketing Strategy on Heels of Strong Finish to 2011; New Agency of Record
Nashville, TN (PRWEB) February 15, 2012 - Fact is, people love Captain D’s, the fast casual seafood chain that operates and franchises 527 restaurants in 25 states. They love the taste, the flavor and the experience. Yet the brand has always leaned more toward the modest-side of embracing this infatuation until recently.
Under the leadership of Chief Marketing Officer, Jonathan Muhtar, alongside D’s new agency of record, TM Advertising, Captain D’s has officially launched its new brand campaign with a message to all its fans, “When you love seafood this much, it’s gotta be D’s!”
“In partnership with TM, we conducted consumer research and spent time in our restaurants to gain insights into the brand and our guests,” Muhtar said...

Fast Casual Seafood Chain Finishes SRS Positive for the First Time in Eight Years!
NASHVILLE (PRWEB) January 17, 2012 - When CEO Phil Greifeld took the leadership helm at Captain D’s, the fast casual seafood chain that operates and franchises 527 restaurants in 25 states, growth was the only option. In his first full year as CEO, along with what he calls his “A-Executive Team,” Captain D’s concluded fiscal 2011 with positive system wide same-store sales growth.
What makes this achievement particularly noteworthy is the fact that this was the first time since 2003 that the entire D’s organization has achieved positive system wide same-store sales growth!
“To be same-store sales positive for the first time in eight years is a testament to our heighten level of execution and our focus on improving our guest satisfaction,” Greifeld said...

Fast casual seafood chain diversifies portfolio with Grandy’s purchase.
Nashville, TN (PRWEB) December 19, 2011 - Phil Greifeld, CEO & President, is no stranger to innovation. In fact, throughout the progressive leader’s career, he has been known for proactive brand moves that strengthen business portfolios. Most recently, Greifeld has announced Captain D’s acquisition of Grandy’s, a 65-unit breakfast, lunch, and dinner chain based in Dallas, Texas.
“Our heightened execution throughout 2011 has enabled us to significantly invest in the future of our D’s business,” he said. “Our company-wide operating diligence during the past year has also provided us with the financial flexibility to purchase the Grandy’s chain...

Seafood Chain Taps New Executive to Spearhead Creative Strategy
Nashville, TN (PRWEB) December 01, 2011 - In an effort to increase Captain D’s marketing efforts, both locally for franchisees and nationally for the brand, Phil Greifeld, CEO & President, announced the newest addition to the 527-location fast casual chain’s executive team, Jonathan Muhtar. Muhtar will serve as Chief Marketing Officer.
“Our executive team has been greatly strengthened with the addition of a marketer with a highly creative, experienced, diverse background. In Jonathan Muhtar, we have found the ideal candidate to bring marketing innovation and execution to the Captain D’s system,” Greifeld said, noting that Muhtar will have direct responsibility for all of Captain D’s marketing, research, and product development...

Motivated by the size of its new Southern Style White Fish, Captain D’s is giving back through the new “Big Fish Inspires Big Hearts” campaign.
They’re asking guests to nominate their favorite charity on the Captain D’s Facebook page to put them into consideration for a $1000 donation.
Nashville, TN (PRWEB) November 03, 2011 - Fish stories are as old as time, but this time the fish is as big as a whale. Captain D’s is stretching beyond previous fish records to offer the biggest, tastiest, most affordable fish in the market.
Captain D’s wanted a fish that tastes great but at a price point that offers the best value for the size. At $4.99 with two sides and the iconic Captain D’s hush puppies, the new Southern Style White Fish Dinner is a full meal that has not been seen in the industry before...

New executive joins quick service seafood chain after leaving global investment firm; Yum Brands.
Nashville, TN (PRWEB) November 03, 2011 - Throughout 2011, Captain D’s CEO & President Phil Greifeld has continued to deliver a bold approach to reinvigorating his established brand, Captain D’s. In yet another positive move for the 527-location quick service chain, Greifeld has announced the hiring of Laurie Lawhorne, Captain D’s new Chief Financial Officer (CFO).
“We were very methodical in identifying the ideal match for our CFO position, as the role is a critical piece to our continued success,” he said. “Laurie Lawhorne fits our ideals, especially with her depth of experience in food service and financing...

Quick Service Seafood Chain Taps New Executive to Spearhead Creative Strategy NASHVILLE, Tenn., April 13, 2011 /PRNewswire/ -- Continuing to strengthen and enhance Captain D's executive team, Phil Greifeld, CEO & President, announced its newest member, Monte Jump, as its Executive Vice President of Marketing. Jump most recently served as Executive Vice President of Marketing for Buffet's, Inc.

In his new position, Jump will be responsible for all of Captain D's marketing activities, including advertising, media planning, product development, concept positioning, consumer research, local marketing, public relations and social media.

"Monte holds a tremendous amount of experience in the restaurant field, having held key marketing positions at very well-known brands," Greifeld said...

After 23 Years at Luby's Restaurant's, Restaurant Executive Joins Quick Service Seafood Kitchen NASHVILLE, Tenn., Jan. 13, 2011 /PRNewswire/ -- Continuing the strengthening of Captain D's management team, Phil Greifeld, CEO & President, announced the hiring of Janet Duckham as its Vice President of Purchasing. Duckham most recently served as the Vice President of Purchasing and Distribution of Luby's Restaurants.

In her new role, Duckham is responsible for the worldwide sourcing of Captain D's food and supplies for its 535 U.S. and international restaurants.

"Janet possesses rich business insights as well as best-in-class abilities in procurement and distribution," Greifeld said. "Captain D's is committed to providing our guests with top-quality food at reasonable prices...

Restaurants Across the Country Embrace Week-Long Event to End Childhood Hunger in America NASHVILLE /PRNewswire/ -- Captain D's is proud to announce its participation in Share Our Strength's Great American Dine Out®, a week-long national restaurant event in cities across the United States. From September 19-25, 2010, thousands of restaurants, including Captain D's will join together in raising funds to support No Kid Hungry™, Share Our Strength's national campaign to end childhood hunger in America by 2015.

Guests are invited to visit their local Captain D's during the month of September and by donating just $3, they'll receive over $6 in Captain D's coupons. Last year, Captain D's along with nearly 4,000 restaurants of every size and type helped the Great American Dine Out raise nearly $800,000

"We're proud of our continued participation in the Great American Dine Out and we're thankful for our guests who've helped us rally around this cause each year...

Restaurants Across the Country Embrace Week-Long Event to End Childhood Hunger in America

NASHVILLE, Tenn., Sept. 16 /PRNewswire/ -- Captain D's is pleased to announce their participation in Share Our Strength's Great American Dine Out(R), a week-long national restaurant event in cities across the United States. Captain D's will join together with thousands of other restaurants to raise funds to help end childhood hunger in America. Guests are invited to participate at their local Captain D's on September 21, 2009, when in participating restaurants nationwide, Captain D's will be donating a portion of that day's total sales.

"We at Captain D's are proud of our continued leadership and participation in the Great American Dine-out...

Restaurant Named as a Top Seafood Chain in AmericaNASHVILLE, Tenn., Aug. 20 /PRNewswire/ -- Captain D's Seafood Kitchen was named the Silver award-winning seafood chain in America, based on Restaurants & Institutions Consumers' Choice in Chains study.

In the Consumers' Choice in Chains study, conducted by Restaurants & Institutions magazine (www.rimag.com), 3,000 consumers were asked to rate nearly 120 chain restaurants on eight customer satisfaction attributes: food quality, menu variety, value, service, atmosphere, cleanliness, reputation and convenience. Winners have been named in thirteen menu categories based on the scores given to each restaurant chain.

"We work hard every day to make sure every guest has a great experience...

Seafood Quick Serve Chain named Among the Best Franchise Opportunities by National Minority Franchise Initiative for Second Year

NASHVILLE--(BUSINESS WIRE)--For the second year in a row, the National Minority Franchising Initiative has named Captain D's Seafood Kitchen among the Top 50 franchises for minorities.

"Captain D's is among those outstanding franchisors that have demonstrated an exceptional focus on recruiting and supporting minority franchisees," said Rob Bond, a co-founder of NMFI, which was formed in 1999 to connect franchising opportunities to the minority community.

Selection to the Top 50 is based on many factors, Wallace said, including historical performance, brand identification, market dynamics, franchisee satisfaction, the level of initial training, on-going support and financial stability...

NASHVILLE, Tenn.--(BUSINESS WIRE)--Captain D's Seafood Kitchen, the nation's No. 2 seafood chain, is looking to San Antonio, TX for expansion beyond its Nashville roots. A southern favorite, Captain D's began more than 40 years ago, and today has more than 600 restaurants in 26 states and is owned by Nashville-based Sagittarius Brands.

"San Antonio is an ideal market for Captain D's. San Antonio diners enjoy seafood and Captain D's provides an alternative seafood experience with a focus on quality," said Rick Hedreen, franchise recruiting director for Sagittarius Brands, parent company of Captain D's.

According to Hedreen, the chain is seeking experienced restaurateurs to open up to as many as 10 new restaurants in this area...

October 31, 2007 // Franchising.com // (Nashville) - The National Minority Franchising Initiative has named Captain D's Seafood among the Top 50 franchises for minorities.

"Captain D's is among those outstanding franchisors that have demonstrated an exceptional focus on recruiting and supporting minority franchisees," said C. Everett Wallace, a co-founder of NMFI, which was formed in 1999 to connect franchising opportunities to the minority community.
Selection to the Top 50 is based on many factors, Wallace said, including historical performance, brand identification, market dynamics, franchisee satisfaction, the level of initial training, on-going support and financial stability.

David Head, president and COO of Nashville-based Captain D's Seafood, said the Top 50 designation is an honor for everyone who works at the company...