Cousins Subs Franchise News

Local Franchisee, Brian Herczeg, Opens First Cousins Subs® Location on Thursday, May 17
May 15, 2012 // Franchising.com // Menomonee Falls, Wis. – Menomonee Falls, Wis.-based Cousins Subs® today announced they will be unwrapping a new location in Glendale, Ariz. on Thursday, May 17. Wisconsin native, Brian Herczeg and his partners – father Les Herczeg, sister Christina Herczeg, and brother-in-law Matt Walsh - will be opening their first Cousins Subs location at 5350 W. Bell Road, Suite 108, Glendale, Ariz. 85308. Matt will be leading the efforts as part owner and manager of the new store.
The newest Cousins Subs store will offer deli-style sandwiches with freshly sliced meats and vegetables, and will be one of the first stores in the area to serve-up fries and grilled sandwiches...

Exclusive Founder’s Program Takes Franchise Fees and Directs to Local Store Marketing
April 03, 2012 // Franchising.com // Menomonee Falls, Wis. – To spark franchise growth and introduce a tempting opportunity to potential business owners, Wisconsin-based Cousins Subs® announced today an ambitious new Founder’s Program that will put nearly $100,000 back into the hands of franchisees who invest in three to five Cousins Subs properties.
Helping to make business ownership more accessible to potential franchise owners across the U.S., the Cousins Subs Founder’s Program was created to re-direct all franchise fee payments into store marketing, sales-driving initiatives. The Founder’s Program is available to those making an initial multi-unit investment in a Cousins Subs franchise in a new market...

March 22, 2012 // Franchising.com //   MENOMONEE FALLS, Wis. – Bada-bing, bada-boom! Menomonee Falls, Wisconsin-based Cousins Subs® is beefing up its Cheese Steak offering with four new subs featuring 50 percent more meat.
The new East Coast style subs include the original Cheese Steak, the Italian Cheese Steak (formerly known as the Philly Cheese Steak), the crowd-pleasing new Philly Cheese Steak and the robust Double Cheese Steak.  The new Cheese Steaks feature tasty Wisconsin cheese, freshly sliced vegetables and delicious thinly sliced steak.
To strike the perfect balance between steak, overall flavor and bread, Cousins Subs’ test kitchen trialed several Cheese Steak recipes with 40 percent, 50 percent and even 65 percent more meat...

Local franchisee, Brian Herczeg, to open first Cousins Subs® location in Glendale.
Menomonee Falls, Wis. (March 12, 2012) - Menomonee Falls, Wis.-based Cousins Subs® today announced they will be unwrapping a new location in Glendale this spring. Wisconsin native, Brian Herczeg will be opening his first Cousins Subs location at 5350 W. Bell Road.
The newest Cousins Subs store will offer deli-style sandwiches with freshly sliced meats and vegetables, and will be one of the first stores in the area to serve-up fries and grilled sandwiches. The new location will also be one of the first in Arizona to feature a new store aesthetic.
"Growing up in Wisconsin, I have known Cousins Subs my entire life and have great faith in the brand," said Herczeg...

March 05, 2012 // Franchising.com // MENOMONEE FALLS, WI – There’s a fresh new way to order at every Cousins Subs® store in the country. Wisconsin-based Cousins Subs has rolled out nearly 170 new indoor and outdoor menu boards throughout its system. The vibrant new menu boards will help establish consistency and increase margins at all Cousins Subs locations.
The new Cousins Subs menu boards feature a contemporary aesthetic and have been re-organized to focus on placement of premium products. Now highlighting product descriptions rather than images, the entire Cousins Subs menu is presented to the consumer, with hot items on one side and cold items on the other side.
Cousins Subs’ menu board initiative was completed in just seven months to support the company’s rollout of 10 new products in 2012...

Cousins Subs® Celebrates 40 Years of Better Bread. Better Subs.
February 21, 2012 // Franchising.com // MENOMONEE FALLS, WI – Wisconsin-based Cousins Subs® is on the rise celebrating 40 years of business with a renewed focus on its product, franchise growth and marketing investments.
Led by second generation President and COO, Christine Specht, Cousins Subs is enlisting an energetic management team to enhance its unique, family-owned brand. "We are going ‘all in’ with our new product initiatives, growth plans and marketing investments in 2012," says Specht. "Our focus is on our product, the quality of our franchisees and a calculated and steady growth effort to ensure we're successful for our owner/operators and our brand in the long term...

Cousins Subs to Donate Portion of Sales to Local Church After Devastating Fire
February 07, 2012 // Franchising.com // MENOMONEE FALLS, Wis. - Menomonee Falls based Cousins Subs® announced today that seven participating stores throughout the Milwaukee area will donate 10 percent of sales on Sunday, February 12 to benefit the St. Alphonsus Parish on West Loomis Road in Greendale. The church suffered smoke and water damage from an overnight fire on December 24, 2011.
"As Cousins Subs franchisees, we are deeply committed to the communities which we serve and do our part to give back," said Tom Jones, owner of four participating Cousins Subs stores. "We encourage everyone to visit a participating Cousins Subs store on February 12 to support the recovery of St...

Local area BP Station Owner, Dave Schwartz, opens his first Cousins Subs®.
January 23, 2012 // Franchising.com // Menomonee Falls, Wis. - Folks who gas up at the Greenfield BP Station are in for a better treat. Menonomee Falls-based Cousins Subs® today announced the opening of a new sub shop in Greenfield, WI. The Cousins Subs, which has been incorporated into the BP Station on 12345 W. Layton Avenue, is owned by Dave, Kelly and Jeff Schwartz of Lake Geneva.
The new restaurant features a complete menu of handcrafted, deli-style subs served on bread baked fresh daily, gourmet salads and soups. "We're excited to share our quality sandwiches and salads with our new neighbors," said David Schwartz. "Cousins Subs is a Wisconsin tradition and our family is proud to be a part of it...

Local franchise developer, Cliff Jones, opens 2nd Cousins Subs; raises funds for Boys & Girls Club of Chandler, AZ.
Menomonee Falls, Wis. (January 9, 2012) - Cousins Subs®, best known for their hand-crafted, deli-style subs and freshly baked bread, kicked off the New Year by opening a new store in Chandler, Arizona. As a part of the Chandler store's grand opening activities, Cousins Subs will be raising funds for the Boy and Girls Club of Chandler. From now until February 4, guests who donate $1 to the Boys and Girls Club will receive a coupon for $1 off their next purchase.
"Over the last few months, Mesa has really embraced Cousins Subs, and I'm excited to open another store in Chandler," said Cliff Jones, local franchise developer...

Community event to help 2,250 patients in Wisconsin this year
MENOMONEE FALLS, Wis. (December 14, 2011) - Cousins Subs® today announced that 47 of its stores in the Madison, Milwaukee and Fox Valley regions raised a total of $12,544 for the Wisconsin Chapter of the Leukemia & Lymphoma Society (LLS) through a coupon campaign. The money raised will help LLS serve more than 2,250 patients in Wisconsin this year by assisting them with casework, financial aid, support groups, education and advocacy.
"All of us at Cousins Subs could not be happier that we reached our goal of raising $12,500," said Justin McCoy, director of marketing for Cousins Subs. "Cousins Subs has a long-standing relationship with the Leukemia & Lymphoma Society, and we are very proud to support this cause...

Arnholt owns two Cousins Subs stores in Watertown and Jefferson
November 22, 2011 // Franchising.com // MENOMONEE FALLS, Wis. - Cousins Subs® recently awarded Gerry Arnholt, owner of the Watertown and Jefferson Cousins Subs, with the 2010 Marketing Award of Excellence. Arnholt has been a Cousins franchisee since 2008, when he opened his first location in Watertown.
The Marketing Award of Excellence is presented annually to the store that has gone above and beyond to increase awareness of the Cousins Subs brand and deliver a high level of commitment to guests. Arnholt's stores ranked high in all areas, according to Christine A. Specht, Cousins Subs president and chief operating officer.
"We would like to extend our congratulations to Gerry for his outstanding work and dedication to Cousins Subs," Specht said...

Germantown store displays highest sales volume in 2010
MENOMONEE FALLS, Wis. (November 22, 2011) - Cousins Subs® recently awarded Bill Specht Jr. and Nick and Kim Gierach with its 2010 Sales Achievement Award for their Germantown store located at N96 W15630 County Line Road. The award is based on the store with the highest volume of sales for the year, which the Germantown store has shown this past year.
"Bill, Nick and Kim have made wonderful contributions to the system, and we are proud to congratulate them for their terrific work, dedication and success with the Germantown location," said Kendall Richmond, chief financial officer of Cousins Subs. "They are all committed and hardworking representatives of our company, and we're proud to recognize them for their tremendous work...

Community book drive to help expand library selection
MILWAUKEE, Wis. (November 11, 2011) - Cousins Subs® located at 1150 Miller Park Way in West Milwaukee will host a book drive beginning Friday, Nov. 18 to collect books for a local school library in need. Guests who donate a book from the list of needed books will receive a coupon for a free 7 1/2" sub.
"Reading is so important for young people," said Maria Piotter, co-owner of Cousins Subs along with her husband Mike. "We are happy to help expand the options available for students by circulating more books. It would be great to have every book on the list donated."
The books will be donated to Prince of Peace School, located at 1126 South 25th St. in Milwaukee. According to Katie McCaig, physical education teacher/librarian at Prince of Peace, the current library selection is narrow and many of the books are well-worn...

Community pet food drive to help local animal shelter
November 14, 2011 // Franchising.com // Appleton, Wis. - Cousins Subs® at 706 W. Northland Avenue in Appleton will host a pet food drive to benefit the Fox Valley Humane Association from Monday, Nov. 14 through Sunday, December 4. Guests who donate a five-pound bag or larger of dog or cat food will receive a certificate for a free 7 ½-inch combo meal.
"The Humane Association provides a tremendously valuable service to the community and they are in great need of nutritional kibble," said Kim Seidler, owner of the Northland Avenue store. "We are very happy to do what we can to help the animals living there, and we encourage the community to stop by Cousins Subs and help feed man's best friend...

Community event to kick off store's opening will celebrate teachers who make a difference
November 14, 2011 // Franchising.com // EAU CLAIRE, Wis. - Cousins Subs® will welcome guests to its new Eau Claire location at 2605 Golf Rd. with a ‘Teachers Making it Better' contest. From Thursday, Nov. 17 to Saturday, Dec. 10, students, parents, and neighbors have a chance to nominate teachers that have ‘Made it Better' in the community. The winning teacher will receive $250 to go toward classroom supplies, as well as free Cousins Subs for a year.
For Eau Claire Cousins Subs owners Bob, Jean and Bekky Keller, the event is even more special, as both Bob and Jean are retired teachers themselves. Jean was a special education teacher in Chippewa Falls for 33 years and Bob was an eighth grade teacher in Altoona for 30 years...

Community event celebrating store's one-year anniversary and benefiting the Boys & Girls Clubs of Greater La Crosse
{start] ONALASKA, Wis. - Cousins Subs® today announced that its store at 1220 Crossing Meadows Drive in Onalaska will hold a coupon campaign benefiting the Boys & Girls Clubs of Greater La Crosse to celebrate the store's one-year anniversary. Guests who donate $1 to the Boys & Girls Clubs between Oct. 17 and Nov. 12 will receive a coupon to save $1 off a 7½-inch sub or large salad on their next visit.
"We wanted to do something special for the community to celebrate our store's one-year anniversary, especially because community involvement is a big part of what Cousins Subs is all about," said Paul Schwarz, ­­­­­­­­­­­­­­­­owner of the Onalaska Cousins Subs...

Stores have already donated more than $10,000; Seeking more local nonprofits to help
October 17, 2011 // Franchising.com // FRANKLIN, Wis. - Cousins Subs® today announced it will continue a successful tradition of community involvement by partnering with area nonprofits for donation days and other charity events at four stores in South Milwaukee, Franklin, Oak Creek and Greenfield. The stores are on track to raise more than $20,000 for local groups since setting a goal of one donation night a month at each location through 2010 and 2011, and are now looking for partners for 2012.
"Community involvement is one thing that sets Cousins Subs apart, and at our stores, we've found that donation days and other special events are a great way to have fun, enjoy a delicious sub and help worthy local organizations at the same time," said Thomas Jones, who owns the stores with his sister, Cheryl...

Community event to celebrate new location by helping those in need
PRAIRIE DU CHIEN, Wis. (October 7, 2011) - Cousins Subs® at 85 Riverside Square in Prairie du Chien will welcome customers to its new location by hosting a community food drive from Wednesday, Oct. 12 to Saturday, Oct. 22. Guests bringing in 3 items or more will receive a coupon for a free 7 ½-inch sub with the purchase of a large beverage on their next visit. All donated goods will go to Couleecap, Inc. of Prairie du Chien.
"We're very excited to unveil this new location by helping our local food pantry," said David Shihata, co-owner of Cousins Subs along with his wife, Linda. "We saw the story in the Courier Press about the dire need for food at food pantries and we knew we could help...

Wauwatosa Cousins restaurants to hold donation nights, special events to benefit Wisconsin Lutheran Warriors teams
September 13, 2011 // Franchising.com // WAUWATOSA, Wis. - Cousins Subs® today announced that its three Wauwatosa stores have started a new fund-raising partnership with Wisconsin Lutheran College (WLC) sports teams for the 2011-12 school year. Fund-raising efforts will include Warrior donation nights at the Wauwatosa stores and special activities in conjunction with Warrior events.
"Cousins Subs has always been a strong supporter of Wisconsin Lutheran College and the Warriors, and we're excited to take that relationship to a new level," said Dave Stewart, owner of the Cousins Subs store at 853 N. Mayfair Road...

18-year-old Brandon Rogers crowned 2011 Moo-la-palooza Grand Champion 4-H member's award-winning moo earns $1,000 cash, golden cowbell trophy, coveted cow print jacket and free Cousins Subs for a year August 12, 2011 // Franchising.com // MILWAUKEE - Wisconsin's best bovine bellow belongs to Brandon Rogers, a member of the DeForest Handy Helpers 4H Club. Rogers, 18, was crowned Grand Champion on Wednesday at Cousins Subs Moo-la-palooza, the World Famous Mooing Contest at the Wisconsin State Fair.

Rogers' realistic-sounding moo earned him $1,000, the coveted cow print jacket, the golden cowbell trophy, free Cousins Subs for a year and the title of best moo-er (of the human variety) in the Dairy State. The 2011 graduate of DeForest High School beat out nearly 80 other moo-ers for the title, winning the competition in a final round "moo-off" against two other Moo-la-palooza contestants...