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Crunch

Quick Business Facts
Founded: 1989
Corporate Office: Old Chelsea Station
PO Box 1918
New York, NY 10011
Industries: , , , , , , , ,
Resources: Official Homepage

About Crunch

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of No Judgments. Headquartered in New York City, and co-owned by New Evolution Ventures (NeV) and private-equity firm Angelo Gordon, Crunch serves over 150,000 members with 41 gyms worldwide, including 18 franchise locations in Orange County, CA, Sacramento, CA, San Diego, CA, Portland, OR, Norwalk, CT, Wayne, NJ and Australia, and looks to rapidly expand across the U.S. and around the globe.

Company History

Of all the great histories of all the great health clubs, Crunch’s begins rather inauspiciously: in a basement level aerobics studio in New York City’s East Village circa 1989. This, their first location, had no locker rooms, the air conditioning didn’t work and after hours break-ins were perennial events.

However, while they lacked the resources to equip the gym with some basic amenities and strong locks they were on an important mission – to make exercise fun. And, accomplishing this mission meant doing away with traditional notions of what a ‘serious’ workout should be. No easy task. What they did was to invite a highly creative group of fitness instructors with a wide range of expertise to collaborate with us. The result was the development of challenging programming with a completely fresh slant. Offerings like Hip-Hop Aerobics (featuring a live rapper), Co-Ed Action Wrestling and Cyked Yoga Cycling were introduced and, along with others, became the embodiment of this new approach.

The response was overwhelmingly positive, even by jaded New York standards. Members embraced these new kinds of classes and began to tell their friends about them who, in turn, told their friends who, in turn told their friends (and so on and so on). Soon, lots of people were coming to experience Crunch’s unconventional new take on traditional fitness.

Fast forward twenty years to the present and Crunch has grown from that one tiny aerobics studio with no air conditioning into a collection of more than 30 state-of-the-art gyms in locations such as New York, Miami, Los Angeles, Portland, Orange County, Sacramento, San Diego, Washington DC, Connecticut, New Jersey and the San Francisco Bay Area (and more to come). It stands as a rapidly growing brand that fuses fitness and entertainment to make working out fun, bringing a host of unique services and products to their active and expanding clientele.

Social Reach:

This web page does not constitute a franchise offering or an offer to sell a franchise. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document.

Crunch »

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of No Judgments.

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