Browse the latest corporate news from El Pollo Loco.
|
|
New Advertising Agency of Record
03/06/2012 - COSTA MESA, CA - El Pollo Loco, Inc. announced today it has completed it’s agency review and selected Sausalito, CA-based Butler, Shine, Stern & Partners (BSSP) as its new advertising agency of record. BSSP will handle brand strategy and communication needs for the nation’s leading flame-grilled chicken chain, including the integration of all external, in-restaurant and local marketing communication.
Commenting on the decision, Ed Valle, chief marketing officer for El Pollo Loco said, “BSSP’s strategic approach, strong creative platform and passion for driving brand and restaurant level performance made them a very compelling choice for us. We’re very excited to be joining with BSSP as partners, and look forward to building a relationship that engages our consumers and continues to drive the success of our brand... |
|
|
The Flame-Grilled Leader expands its Burrito offering to include Roja Wet and Chicken Avocado Burritos
March 05, 2012 // Franchising.com // Calling all burrito lovers! El Pollo Loco’s culinary experts have expanded its Grilled Chicken Burrito line-up with the addition of two new, hand-made Chicken Burritos.
The new Grilled Chicken Burritos will be available in all El Pollo Loco restaurants beginning March 3, and five varieties mean there’s a Grilled Chicken Burrito to please every pallet. All feature plenty of the chain’s signature citrus-marinated, flame-grilled chicken and are wrapped in a large flour tortilla grilled to mouthwatering perfection. Below is a rundown of the two new burrito sensations:
The Roja Wet features El Pollo Loco’s signature flame-grilled chicken combined with pinto beans, pico de gallo salsa, fresh cilantro, diced onions and melted Jack cheese wrapped in a flour tortilla and smothered in Colorado sauce—then, topped with more fresh cilantro, Cotija cheese and served with fresh, hand-made guacamole and sour cream on the side—available for a limited time only... |
|
|
The chicken connoisseur reels in fish taco lovers with two tasty new varieties.
January 04, 2012 // Franchising.com // COSTA MESA, Calif. - The culinary experts at El Pollo Loco have given the fish taco a tasty new twist, the way only El Pollo Loco can. In restaurants now through mid-April 2012, El Pollo Loco will offer two new fish tacos-- the Classic Baja Fish Taco and the Spicy Chipotle Fish Taco.
Both tacos feature lightly beer battered Alaskan Pollock. Sustainably fished from the very cold waters of the Bering Sea, Alaskan Pollock is the freshest filet available. The light beer batter takes on an extra kick of flavor with heat from Cayenne pepper. Beer battered Pollock filets are tucked into warm corn tortillas and topped with shredded cabbage and fresh cilantro... |
|
|
The flame-grilled chicken leader invites carnitas connoisseurs to ¡Feel the Mexcellence!℠ and enjoy a mouthwatering variation of a regional favorite—with an El Pollo Loco twist!
October 24, 2011 // Franchising.com // COSTA MESA, Calif. - The season to celebrate is upon us and El Pollo Loco is gearing up to do just that! Back by popular demand and available through the New Year are the flame-grilled chicken leader’s Chicken Carnitas and much anticipated Chicken Tamales!
Always indulging the taste buds of its loyal chicken lovers, the culinary experts at El Pollo Loco have re-introduced this traditional Mexican dish--It’s carnitas with an El Pollo Loco twist. Namely, pollo! Starting Saturday, October 22, El Pollo Loco guests can enjoy Chicken Carnitas, prepared the traditional way with citrus juices and spices for authentic carnitas flavor and is available four different ways:
Carnitas Taco combines El Pollo Loco’s tasty new Chicken Carnitas with diced onion, wedge of lemon and fresh cilantro piled in warm corn tortillas... |
|
|
Esteemed restaurant executive to champion operational excellence across the flame-grilled chicken leader's 400 restaurants COSTA MESA, Calif.--(BUSINESS WIRE)-- El Pollo Loco, Inc. announced today the appointment of restaurant industry veteran Dennis Farrow to the position of chief operating officer. In this role, Farrow oversees operations for the company's 400 restaurants (a combination of company-owned and franchise locations) and will activate operational strategies to drive the company's momentum.
Farrow is a dynamic, results-oriented leader with more than 20 years of restaurant industry expertise and an impressive record of optimizing restaurant performance. Prior to joining El Pollo Loco, he was chief executive officer of Restaurant Peak Performance, LLC, a retail and restaurant consulting firm he founded in 2008... |
|
|
COSTA MESA, Calif.--(BUSINESS WIRE)-- El Pollo Loco, Inc. and its parent company, EPL Intermediate, Inc. (collectively "El Pollo Loco" or the "Company"), confirmed the completion of its previously announced refinancing. The Company refinanced its publicly traded bonds with secured private debt and an investment of additional capital from its existing equity sponsors.
Commenting on the Company's successful completion of its refinancing, Sam Borgese, Executive Chairman of the Board of Directors of El Pollo Loco, Inc., said, "This transaction was important for El Pollo Loco to fully execute its long-term business plan, which includes a new platform of integrated marketing and crave-able new menu items that complement our signature flame-grilled chicken, a continued focus on operational excellence and a system-wide restaurant redesign and remodel program... |
|
|
First Time Competitor German Veletzuy of Sylmar, California Wins Top Honors June 29, 2011 // Franchising.com // COSTA MESA, Calif. – Bringing a sizzling finish to months of regional competitions, El Pollo Loco awarded German Veletzuy from Sylmar, CA, the esteemed title of Top Grill Master at its 17th Annual Grill Master Challenge held June 16, 2011 in Los Angeles, CA.
The event paid tribute to the grilling expertise that put El Pollo Loco on the map more than 30 years ago and brought together the top six finalists representing more than 1,200 cooks across the 400-unit chain. Veletzuy and the remaining five finalists fired up the grills in hopes of winning the coveted title of Top Grill Master for El Pollo Loco, along with cash and prizes... |
|
|
First Time Competitor German Veletzuy of Sylmar, California Wins Top Honors June 28, 2011 // Franchising.com // COSTA MESA, Calif. – Bringing a sizzling finish to months of regional competitions, El Pollo Loco awarded German Veletzuy from Sylmar, CA, the esteemed title of Top Grill Master at its 17th Annual Grill Master Challenge held June 16, 2011 in Los Angeles, CA.
The event paid tribute to the grilling expertise that put El Pollo Loco on the map more than 30 years ago and brought together the top six finalists representing more than 1,200 cooks across the 400-unit chain. Veletzuy and the remaining five finalists fired up the grills in hopes of winning the coveted title of Top Grill Master for El Pollo Loco, along with cash and prizes... |
|
|
The flame-grilled chicken leader debuts tasty new ways to enjoy its fresh, natural citrus-marinated, flame-grilled chicken March 25, 2011 // Franchising.com // COSTA MESA, Calif. – For tasty new ways to enjoy El Pollo Loco's fresh, natural citrus-marinated, flame-grilled chicken, the chain's culinary experts looked to the side and found inspiration in three sensational new accompaniments. Beginning Monday, March 28, 2011, El Pollo Loco guests will see three new Premium Sides on the menu: Flame-Grilled Corn, Sweet Corn Cake and Sweet Potato Fries.
Available at all El Pollo Loco locations, the three new Premium Sides will be joined by two additional Premium Sides, BBQ Black Beans and Fresh Vegetables, and eight Classic Sides: rice, pinto beans, mashed potatoes, corn cobbettes, coleslaw, Loco side salad, French fries and macaroni & cheese... |
|
|
February 14, 2011 // Franchising.com // COSTA MESA, Calif. - Following an extensive search for a new creative partner that began last November with the review of more than 35 agencies, El Pollo Loco, Inc. announced today it has selected Hollywood, CA-based goodness Mfg. as its new advertising agency of record.
Goodness Mfg. will handle strategic marketing and communication needs for the nation's leading flame-grilled chicken chain, including English- and Spanish-language creative (broadcast and digital), in-restaurant merchandising, and local restaurant marketing.
Commenting on the decision, Mark Hardison, Vice President of Marketing for El Pollo Loco, Inc. said, "The goodness Mfg. team was a tour de force of strategic insight and creative talent and we couldn't be more pleased with our decision... |
|
|
February 11, 2011 // Franchising.com // COSTA MESA, Calif. - Following an extensive search for a new creative partner that began last November with the review of more than 35 agencies, El Pollo Loco, Inc. announced today it has selected Hollywood, CA-based goodness Mfg. as its new advertising agency of record.
goodness Mfg. will handle strategic marketing and communication needs for the nation's leading flame-grilled chicken chain, including English- and Spanish-language creative (broadcast and digital), in-restaurant merchandising, and local restaurant marketing.
Commenting on the decision, Mark Hardison, Vice President of Marketing for El Pollo Loco, Inc. said, "The goodness Mfg. team was a tour de force of strategic insight and creative talent and we couldn't be more pleased with our decision... |
|
|
February 10, 2011 // Franchising.com // COSTA MESA, Calif. - Following an extensive search for a new creative partner that began last November with the review of more than 35 agencies, El Pollo Loco, Inc. announced today it has selected Hollywood, CA-based goodness Mfg. as its new advertising agency of record.
goodness Mfg. will handle strategic marketing and communication needs for the nation's leading flame-grilled chicken chain, including English- and Spanish-language creative (broadcast and digital), in-restaurant merchandising, and local restaurant marketing.
Commenting on the decision, Mark Hardison, Vice President of Marketing for El Pollo Loco, Inc. said, "The goodness Mfg. team was a tour de force of strategic insight and creative talent and we couldn't be more pleased with our decision... |
|
|
The chicken connoisseur reels in fish taco lovers with two tasty varieties-- El Pollo Loco style of course! COSTA MESA, Calif. (January 27, 2010) – The culinary experts at El Pollo Loco have given the fish taco a tasty new twist with sauces featuring its own salsa recipes. Beginning Saturday, January 29 through mid April 2010, El Pollo Loco will offer two fish tacos-- the Classic Baja Fish Taco and the Spicy Avocado Fish Taco.
Both tacos feature crispy beer battered Alaskan white fish tucked into warm corn tortillas and topped with shredded cabbage and fresh cilantro. The Classic Baja Fish Taco is drizzled with yogurt sauce mixed with El Pollo Loco's signature house salsa recipe; the Spicy Avocado Fish Taco is topped with yogurt sauce combined with El Pollo Loco's popular avocado salsa recipe... |
|
|
September 27, 2010 // Franchising.com // (SACRAMENTO) Families across California are invited to take part in Family Day celebrations, including dining out in one of the hundreds of participating restaurants throughout the state offering free kids meals on Tuesday during the hours of 4 to 8 p.m. Nearly 1,000 restaurants will offer a free kids meals with the purchase of an adult entrée (limited to two per table) during the statewide celebration.
"The restaurant industry is an industry of giving and the nearly 1,000 restaurants throughout the state offering to feed kids for free on Family Day is just one example of their ongoing support of families in their communities," said Jot Condie, California Restaurant Association president + CEO... |
|
|
Log on to El Pollo Loco's website throughout September for special dining deals September 01, 2010 // Franchising.com // COSTA MESA, Calif. – El Pollo Loco has plenty to crow about as the restaurant chain celebrates 30 years of flame-grilled perfection. For this milestone, you won't find the corporate office holding obligatory award banquets or giving out traditional 30th anniversary gifts like pearls or diamonds. El Pollo Loco wants everyone to take part in its 30th Anniversary celebration and knows that the way to people's hearts is through their stomachs!
Beginning September 1, 2010 and continuing through the end of the month, consumers can log on and download daily coupons for offers on flame-grilled favorites such as chicken meals, the Original Pollo Bowl®, Chicken Tostada Salad and more... |
|
|
COSTA MESA, Calif. --(BUSINESS WIRE)-- EPL Intermediate, Inc. ("El Pollo Loco" or the "Company"), parent company of El Pollo Loco, Inc., today announced that Steve Carley, President and CEO of El Pollo Loco, Inc., has tendered his resignation effective as of September 12, 2010 from all of his positions with the Company and of El Pollo Loco, Inc. to pursue other opportunities.
A strong brand leader with more than 28 years of marketing and operations expertise, Carley joined El Pollo Loco as president and CEO in April of 2001. During his tenure with the Company, he brought the brand an entrepreneurial spirit with a culture of discipline and aligned employees around clearly defined performance criteria.
Upon Carley's departure on September 12, 2010, Steve Sather, El Pollo Loco's Senior Vice President of Operations, will assume the role of Acting President and CEO of El Pollo Loco, Inc... |
|
|
August 03, 2010 // Franchising.com // COSTA MESA, Calif. - The World Franchising Network (WFN) has compiled its annual list of the Top 26 Franchises for Hispanics and El Pollo Loco, the nation's flame-grilled chicken leader, has made the list for the first time.
The results were published in the July issue of PODER Magazine, the successor to Hispanic Enterprise. A copy of the 6-page article can be found here.
The WFN developed the list based on a rigorous analysis of several factors, including historical performance, brand identification, franchisee satisfaction, training, on-going support and financial stability. Another important determinant is the percentage of existing franchises that are Hispanic-owned, as well as the number of Hispanics in the franchisor's top levels of management... |
|
|
20 Year Veteran Demetrio Jurado of Los Angeles, California Wins Top Honors July 07, 2010 // Franchising.com // COSTA MESA, Calif. – Bringing a sizzling finish to months of regional competitions, El Pollo Loco awarded Demetrio Jurado from Los Angeles, CA, the esteemed title of Top Grill Master at its 16th Annual Grill Master Challenge held June 16, 2010 in Los Angeles.
The event paid tribute to the grilling expertise that put El Pollo Loco on the map and brought together the top six finalists representing more than 1,200 cooks across the 400 plus unit chain. Jurado and the remaining five finalists fired up the grills in hopes of winning the coveted title of Top Grill Master for El Pollo Loco, along with cash and prizes. More than $10,000 in cash was awarded to the top cooks and the support teams that helped place them in the finals... |
|
|
Nation's Flame-Grilled Chicken Leader El Pollo Loco Offers Expert Tips June 08, 2010 // Franchising.com // What's worse? Biting into a piece of grilled chicken that's dry and overcooked with texture similar to a hockey puck or biting into a piece of chicken that should have been left on the grill a few minutes longer? To avoid these embarrassing and equally undesirable outcomes at your next barbeque, you may want to take a few pointers from the experts at El Pollo Loco, the nation's leader in citrus-marinated, flame-grilled chicken.
With more than 30 years of experience, here are tips from the culinary experts at El Pollo Loco on how to prepare and grill chicken to perfection: Invest in a meat thermometer. This is an essential tool for preparing perfectly grilled chicken... |
|
|
The Flame-Grilled Leader expands its Steak Menu and Launches Loco Cash Card to Give Consumers More Cluck for their Buck March 11, 2010 // Franchising.com // (COSTA MESA, CA) – Just two months after announcing its m-o-o-v-e to add citrus-marinated, flame-grilled Sirloin steak to its menu, El Pollo Loco is expanding its steak line-up with a tasty, new limited time addition-- the Grilled Carne Asada Steak Tostada Salad. This newest entrée joins two varieties of Flame-Grilled Sirloin Steak Tacos, a Sirloin Steak Bowl and the Sirloin Steak & 3-Cheese Quesadilla introduced in January.
"Chicken still rules our roost, but due to popular demand, we're adding a fresh salad option to our grilled steak offering," said Karen Eadon, chief marketing officer of El Pollo Loco, Inc... |
Social Reach:
This web page does not constitute a franchise offering or an offer to sell a franchise. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document. 
|
|
|
El Pollo Loco is a restaurant chain specializing in citrus-marinated, flame-grilled chicken and fresh Mexican entrees in California, Arizona, Nevada, Texas and Illinois.
Browse:
|
|
