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Dawn Lafreeda

President/CEO
Den-Tex Central Inc.

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Dawn Lafreeda

Dawn Lafreeda is CEO and President of Den-Tex Central. Her business has grown from her first franchised unit, purchased when she was just 23, to 72 units today. She started working as a Denny’s hostess when she was 16, and then took a job at a software company where she learned accounting, payroll, and the business skills needed to pursue her dream of self-employment. Dawn also serves as Treasurer of the Board of the Denny’s Franchisee Association and sits on the Development Brand Advisory Council for Denny’s, Inc. 

Franchisee Details
Units: 72

Dawn Lafreeda Videos

Featured Stories

One-Brand Woman: Dawn Lafreeda builds a Denny's empire

When we last visited with Dawn Lafreeda in mid-2012 she was operating 70 Denny's restaurants in six states and had been adding restaurants, even through the Great Recession.

By Kerry Pipes | Read Full Story

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