Extreme Pita Franchise News

Extreme Pita & Purblendz make its first appearance at an airport, Canada's largest and busiest airport Lester B Pearson Toronto.
MISSISSAUGA, CANADA--(Marketwire - Dec. 16, 2011) - Extreme Pita & Purblendz under The Extreme Brandz Group of companies opened its first Airport Restaurant with HMS Host at Lester B Pearson Toronto Airport in Terminal 1 December 14th.
Alex Rechichi President, CEO of Extreme Brandz noted "Extreme Pita & Purblendz capabilities in providing a healthy food option when traveling fits the travel sector and makes it the ideal option to further expand our brand into the airport market. We are delighted to begin a relationship with the true experts in taking premier brands to the travelling consumer HSM Host a company making the travel day better"...

Company CEO challenges Quick Service Restaurant to adopt full disclosure in reporting nutritional information MISSISSAUGA, ON, April 27 /PRNewswire/ - Extreme Pita today announced the launch of six new menu items that meet the nutrient criteria of the Heart and Stroke Foundation's Health Check program.

The Mississauga-based franchisor of over 265 Extreme Pita locations across North America becomes the first large quick service restaurant (QSR) in Canada to join Health Check, setting a new standard for offering healthy options and providing nutrition information in the fast-food industry.

The new menu items—two pitas for adults and four for children—meet the rigorous Health Check standards for various nutrient criteria, including sodium and fat...

Canadian Franchise Continues Area Expansion; Offering Half-Priced Pitas October 1-2

September 29, 2010 // Franchising.com // MISSISSAUGA, Ontario - Continuing to set a new bar in convenient, healthy dining, Extreme Pita announces the opening of its newest restaurant at the Namao Centre. Located at 9617-160th Avenue, the new restaurant marks the nineteenth location currently open and operating in Edmonton.

Extreme Pita will be hosting a two-day grand opening event October 1-2, 2010, offering half-priced pitas throughout both days. Additionally, all attendees can enter into a drawing where 25 customers will win free pitas for one year.

"As the success of our brand continues to grow in Edmonton, we're extremely excited about bringing our fresh and healthy pitas to the Namao Centre," said Alex Rechichi, CEO and Co-Founder of Extreme Pita...

Canadian Franchisor Eliminates Hassle and Improves Ordering Experience September 08, 2010 // Franchising.com // MISSISSAUGA, Ontario Canada – As the popularity of gift cards continues to grow, and with gift card sales totaling more than $97 billion, Extreme Pita is capitalizing on this expanding market.

The Canadian franchisor recently announced the launch of its reloadable gift cards. Available immediately, the gift cards are designed to ease the process for guests to make purchases online or in stores across North America.

"Not only is our brand known for fresh and healthy options, but also for the convenience we provide to our guests," said Alex Rechichi, CEO and Co-Founder of Extreme Pita. "With the launch of our reloadable gift card, we've eliminated the use of pin numbers or signing receipts and made purchases one quick swipe away...

Canadian Franchisor Signs First International Agreement in Muscat, Oman; Launches Aggressive International Expansion Initiative MISSISSAUGA, ON, CANADA /24-7PressRelease/ -- A revitalized take on the 2,000-year-old staple bread âEUR" the pita âEUR" will soon wrap up the Middle East, as Extreme Pita and Purblendz announce the signing of its first international agreement in Muscat, Oman (Sultanate of Oman).

With the first locations set to open in the new Muscat Grand Mall later this year, the Canadian chains are looking to serve up a fresh, fast and healthy alternative to Omani eaters with 21 locations in the next 10 years.

âEURœThe power of the pita has always resonated with the cuisine of the Middle East, and we expect our Canadian twist to make Extreme Pita and Purblendz a household name throughout the region,âEUR said Alex Rechichi, CEO and Co-Founder of Extreme Pita and Purblendz...

Canadian Franchisor Signs First International Agreement in Muscat, Oman; Launches Aggressive International Expansion Initiative July 22, 2010 // Franchising.com // Mississauga, Ontario CANADA – A revitalized take on the 2,000-year-old staple bread – the pita – will soon wrap up the Middle East, as Extreme Pita and Purblendz announce the signing of its first international agreement in Muscat, Oman (Sultanate of Oman).

With the first locations set to open in the new Muscat Grand Mall later this year, the Canadian chains are looking to serve up a fresh, fast and healthy alternative to Omani eaters with 21 locations in the next 10 years.

"The power of the pita has always resonated with the cuisine of the Middle East, and we expect our Canadian twist to make Extreme Pita and Purblendz a household name throughout the region," said Alex Rechichi, CEO and Co-Founder of Extreme Pita and Purblendz...

Extreme Pita Opens First Military Concept; Offers Healthy Options to One of World's Largest U.S. Military Bases

June 02, 2010 // Franchising.com // MISSISSAUGA, Ontario - In the battle against high calorie, greasy foods, Extreme Pita moves to the frontline with a mission to feed the men and women of the United States Armed Forces.

The Canadian franchisor recently opened the first of two restaurants slated at the Marine Corps Air Ground Combat Center in Twentynine Palms, California, home to one of the military branch's largest regiments. With approximately 30,000 residents on base, Extreme Pita is geared up to feed their need for fresh, healthy and convenient options.

Located at Desert Winds Golf Course on Marine Corps Air Ground Combat Center, the new restaurant is the Canadian franchisor's first of two locations opening on base...

Booming Canadian Franchise Continues "Extreme" Growth

September 01, 2007 // Franchising.com // MISSISSAUGA, Ont. – As Extreme Pita continues to explode in popularity, the Canadian quick serve franchise announces the celebration of its 10-year anniversary. From humble beginnings – founders and brothers Alex and Mark Rechichi hand-built the concept's first location near the campus of Wilfrid Laurier University in Waterloo – Extreme Pita now has more than 200 restaurants operating throughout Canada and the United States, and is experiencing a double digit growth rate.

Throughout the past decade, the changing marketplace has presented a great growth opportunity for the Extreme Pita brand with fast food hamburger and sub shops over saturating the industry...