Anatomy of a Franchise Startup: A New Brand Sets Sail

Multi-Faceted Marketing: Kiddie Academy's Wendy Odell Magus Talks Customer Acquisition

What Are You Saying?: Test Yourself Right Now!

Franchise UPDATE magazine is a targeted, quarterly magazine that takes CEO's, VPs and Sales Executives to the cutting edge of franchise development.

Top Franchise Resources

Consumer Marketing »

• Online Ordering: The Point of Sale Has Left the Building
• Call Measurement: Are Your Ad Programs Delivering?

Finance »

• A Clear Value Proposition Can Boost Franchise Recruitment and Sales
• The Winner's Column - December 2011

Recruitment »

• New Highlights from the 2012 AFDR
• The Four Steps to Lead Generation Success, Part 4: Wow 'Em!

People on the Move »

• New Europcar Governance: Jean-Charles Pauze, Chairman of the Board of Directors and...
• Aligning Management With New Customer Strategy, Del Taco Announces Several...

Trends »

• The Winner's Column - November 2011
• 2011 AFDR Review Highlights; 2012 Survey Now Starting Up

Technology »

• 25 Free Marketing Sources
• Social Media Roundup – December 2011

Franchise Law »

• Franchise Relationship Regulation: Can Federal Preemption Cure Today's...
• Renewing FDDs: What Franchisors Should Consider

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