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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Learn how to teach your Millennial employees the skills of customer service - and improve everyone's' experience!
  • By Katie Mares
  • 339    0
Social media marketing news you can use. This week: 1) 5 ways to turn connections into customers; 2) 9 predictions on what's hot in YouTube Marketing for 2017; 3) Custom audience retargeting on Facebook; 4) A quick guide to social media etiquette.
  • By Daniel Lieberman
  • 210    0
A series featuring highlights from the 2017 Annual Franchise Development Report (AFDR) continues with a look at top sales producers by category.
  • By Eddy Goldberg
  • 387    0
Thomas Scott's report from the IFA Convention pinpoints several important takeaways for franchise sales and development in 2017.
  • By Thomas Scott
  • 571    0
Franchisee recruitment is the cornerstone of any successful brand. It must be done right. It requires the right team, the right information, the right prospects, and the right follow-up.
  • By Kerry Pipes
  • 430    0
Customer service guru John DiJulius highlights his readers' Top 10 favorite articles from last year.
  • By John DiJulius
  • 764    0
Social media marketing news you can use. This week: 1) How to make Instagram ads work for your brand; 2) Using Twitter lists to narrow your target audience; 3) Pinterest - 6 tips to make your Pins stand out; 4) Wendy's beats down a Twitter troll - with facts!; and 5) What Facebook "sees" in your online photo.
  • By Daniel Lieberman
  • 514    0
A series featuring highlights from the 2017 Annual Franchise Development Report (AFDR) continues with a look at recruitment spending: where the digital money goes, by category.
  • By Eddy Goldberg
  • 796    0
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • By Eddy Goldberg
  • 651    0
Today's media darlings, the Millennials (Gen Y) were born beginning in the 1980s. For better or worse, we all seem to get a generational label these days to describe who we are, and how we should be dealt with from business, economic, and social perspectives.
  • By Todd Juneau
  • 617    0
International franchise development continues at a fairly high pace, despite all the challenges around the world that have little to do with the business climate.
  • By Bill Edwards
  • 623    0
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Sonic's CEO discusses the brand's progress with its consumer-facing technology, refranchising, and focus for 2017.
  • By Eddy Goldberg
  • 745    0
Social media marketing news you can use. This week: 1) Instagram is the clear leader in online photo sharing; 2) What are Twitter Moments, and how can you use them to market your brand?; 3) Huggies provides a good model for how to use Facebook and Twitter to engage; and 4) Facebook CEO Mark Zuckerberg plans a 50-state listening tour in 2017.
  • By Daniel Lieberman
  • 407    0
Four essential questions to ask prospective franchisees.
  • By Marc Collopy
  • 1,864    4
A series featuring highlights from the 2017 Annual Franchise Development Report (AFDR) continues with a look at recruitment budget spending by category.
  • By Eddy Goldberg
  • 700    1
With 2017 right around the corner and social media marketing occupying an ever-larger space in the minds of brand marketers, we took a look around the Internet for what the experts are predicting for the coming year in online marketing. Here's some of what we found.
  • By Eddy Goldberg
  • 1,248    0
Social media marketing news you can use. This week: 1) Domino's introduces Google Home online ordering; 2) "Alexa, ask Pizza Hut for a pizza."; 3) How Snapchat has revolutionized social networks; 4) How Facebook plans to combat "fake news."
  • By Daniel Lieberman & Eddy Goldberg
  • 544    0
Heart of America Group is a diversified company that operates hotels and restaurants across the Midwest as both franchisee and franchisor.
  • By Kerry Pipes
  • 856    0
A series featuring highlights from the 2017 Annual Franchise Development Report (AFDR) begins with a look at recruitment budgets.
  • By Eddy Goldberg
  • 905    0
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging
  • By Eddy Goldberg
  • 854    0
Mobile marketing continues to grow as a vehicle for engaging with customers and attracting new ones. This report from 3Cinteractive reveals where brand marketers plan to invest in mobile in 2017.
  • By Eddy Goldberg
  • 914    0
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Social media marketing news you can use. This week: 1) How Snapchat's impending IPO may affect social marketers; 2) Instagram updates Stories with 3 new features; 3) 50 facts about Google social marketers should know; 4) Twitter moves to curb abuse by beefing up its "muting" feature; and 5) Fake news has become a real problem for social media platforms.
  • By Daniel Lieberman
  • 600    0
To measure the ROI, you have to really know what you're looking for. At Franchise Whales, instead of focusing on cost per lead, which is the standard among most franchise development executives, we focus on the cost per closed sale.
  • Franchise Update
  • 644    0
In mid-2015, Sentinel Capital Partners acquired Fazoli's from Sun Capital. Sentinel, which had scooped up Checkers and Rally's, Newk's Eatery, and TGI Fridays the year before, targeted an aggressive growth strategy for the nearly 30-year-old brand.
  • By Kerry Pipes
  • 1,894    3
Phoning, emailing, and frantically setting up meetings to goose your year-end sales numbers? Whoa! Slow down, take a deep breath, step off the hamster wheel, and learn to balance your life, says franchise sales pro Steve Olson.
  • By Steve Olson
  • 717    0
FranchiseGrade.com analyzed 6 years of data from more than 1,900 franchise systems. Their report shows that providing candidates with more - and more detailed - financial data in Item 19 FPRs led to greater system growth than in franchise systems that didn't. Free download.
  • By FranchiseGrade.com
  • 394    0
I never want to stand still. I always want to be working on something and find ways to improve it, expand upon it, and to be innovative.
  • By Jonathan Barnett
  • 621    0
Results from the 2017 Annual Franchise Development Report (AFDR) were unveiled in late September at the 18th annual Franchise Leadership & Development Conference in Atlanta.
  • By Eddy Goldberg
  • 1,475    1
This past February, longtime marketing executive Jon Quinn suited up for his newest role as vice president of marketing for Charleys Philly Steaks.
  • By Kerry Pipes
  • 671    0
Hundreds of franchise development professionals gathered in Atlanta this past September for the annual Franchise Leadership & Development Conference (FLDC), one of the year's must-attend events for brands looking to improve their sales, share ideas, and learn more about today's best practices in franchisee recruitment.
  • By Kerry Pipes & Eddy Goldberg
  • 758    0
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Franchise Update Magazine

Issue I, 2017

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