Haagen-Dazs Shoppe Company, Inc., The Franchise News

Popular Ice Cream Brand Gives Free Scoops to Public on May 8
April 27, 2012 // Franchising.com // MINNEAPOLIS – Heavy sweaters and bulky coats are officially stowed away for winter and Häagen-Dazs® Shops, known for its pure, super premium ice cream, today announced it will host a free cone day for customers visiting any participating location nationwide.
From 4 p.m. to 8 p.m. on Tuesday, May 8, the Häagen-Dazs brand encourages consumers to stop by any of the more than 250 locations nationwide and enjoy a scoop of their favorite ice cream flavor, on the house.
“May is a time when communities across the nation start to say ‘so long’ to winter woes and ‘hello’ to the sweet sound of summer,” said Dawn Uremovich, president of Häagen-Dazs Shops...

Caramel and chocolate specialty shake collections added to menu; featured during October as a Shake of the Week
October 10, 2011 // Franchising.com // MINNEAPOLIS, Minn. – As the leaves begin to fall, Häagen-Dazs Shops® is shaking things up by introducing two new shake collections, the caramel collection and the chocolate collection, to its menu throughout October.
Sure to satisfy any sweet tooth, the super premium, all-natural ice cream brand will celebrate the new shake collections with the launch of “Shake of the Week.” The month-long promotion features sweet specialty shakes such as Belgian Chocolate Shake, Java Chip Shake, Cookies & Cream Shake, Dulce de Leche Shake, and Caramel Cone Shake each week throughout October...

A trio of ice cream desserts compete on Facebook to become staple on menu June 10, 2011 // Franchising.com // MINNEAPOLIS, Minn. – Häagen-Dazs Shops, known for its super premium, all-natural ice cream, has announced that it is turning to its 35,000-plus Facebook fan base for help in determining which one of its three new specialty shakes should become a permanent addition to the menu.

Through July, Häagen-Dazs locations nationwide will be testing new specialty shakes such as Cookies & Cream, Caramel Cone and Java Chip and encouraging customers to visit the Häagen-Dazs Shops' Facebook fan page, facebook.com/haagendazsshops, to vote on their favorite flavor. The shake that receives the most 'Like' votes will become a permanent staple on the Häagen-Dazs Shops' menu...

Popular Ice Cream Brand Gives Free Scoops to Public, Launches Social Media Flavor Ambassador Campaign May 03, 2011 // Franchising.com // MINNEAPOLIS – As if warm weather wasn't already enough reason to celebrate, the Häagen-Dazs® brand, known for its all-natural, super premium ice cream, today announced it will host a free flavor day for customers visiting any participating Häagen-Dazs shop location nationwide.

On Tuesday, May 10, from 4 p.m. to 8 p.m., the Häagen-Dazs brand is encouraging consumers to round-up friends and family members to stop by and enjoy a scoop of any flavor on the house. With more than 250 shop locations nationwide, the well-known brand will also use the day to officially launch its search for a Häagen-Dazs Flavor Ambassador, a title and duty that comes with many fun-filled perks and freebies...

Two Industry Leaders Serve Up Unparalleled Dessert Experience April 07, 2011 // Franchising.com // MINNEAPOLIS – Häagen-Dazs Shoppe Company and Nestlé Toll House Café by Chip have joined together to offer business investors one sweet franchise deal.

The franchisor of all-natural, super-premium ice cream today announced it will rollout a two shop, hybrid franchise deal for one, a $30,000 value, that pairs Häagen-Dazs Shops with Nestlé Toll House Café by Chip, the premier dessert café restaurant company, all under one roof. As part of the new deal, franchise owners can create a new additional in-store revenue stream while diversifying their business portfolio and product offering...

Blueberry Crumble Ice Cream and Blueberry Pie Shake Added to Springtime Menu April 05, 2011 // Franchising.com // MINNEAPOLIS – Häagen-Dazs Shops makes it easy for ice cream lovers to transition into the warm days of spring with refreshing new treats that are sure to leave the thought of winter far behind.

The company known for its all-natural, super-premium ice cream today announced it will introduce Blueberry Crumble ice cream to its menu for a limited time starting April 1, 2011. Guests can also mix things up with a sweet Blueberry Pie Shake that is made from the Blueberry Crumble ice cream.

"As the weather begins to change, we're offering customers new, delicious flavors to match," said Dawn Uremovich, president of Häagen-Dazs Shops...

Iconic Brand Launches Ice Cream Boss as Part of its Strategic Franchise Development Plan October 15, 2010 // Franchising.com // MINNEAPOLIS, Minn. – Häagen-Dazs Shops is turning to Facebook to educate potential investors about what it's like to run an ice cream shop for the famous brand.

As part of its franchise recruitment strategy, Häagen-Dazs has launched Ice Cream Boss, a fun, interactive online social media game designed to engage and educate potential investors. Each week, Monday through Thursday, Ice Cream Boss shares a story or situation occurring in the virtual Häagen-Dazs Shop and asks fans how they would respond as a franchise owner. Participants can use any means necessary to come up with the answer, including using the Häagen-Dazs blog and FAQ section on the site...

Classic Shakes come with the chance of a lifetime this summer July 26, 2010 // Franchising.com // MINNEAPOLIS, Minn.– In honor of the company's 50th Birthday Celebration, participating Häagen-Dazs Shop locations are hosting the first ever Classic Shakes Scratch to Win promotion. Classic Shakes are available in the company's three original flavors of vanilla, chocolate and coffee. Each Classic Shake purchase comes with a Scratch to Win game piece that is guaranteed to bring a smile to any ice cream lover's face, according to Julie Fleigle, Brand Manager of Häagen-Dazs Shoppe Company. Every card is a winner, with prizes ranging from free scoops of Häagen-Dazs ice cream to a Grand Prize of free Classic Shakes for a year.

"This summer, we're celebrating where it all began...

Tasty Promotion Tempts Customer Cravings with "Do Not Open" Thank You Cards February 03, 2010 // Franchising.com // Minneapolis, Minn. – Suspense is building and taste buds are bursting coast to coast thanks to the Häagen-Dazs "Thank You Game." Giving away nearly $300,000 worth of free food, beverages and discount offers, the promotion runs now through the end of February.

"We couldn't think of a better way to show our appreciation to our customers for keeping a special place in their hearts for Häagen-Dazs," said Dawn Uremovich, president of Häagen-Dazs Shops. "What makes this a ton of fun is that there are so many thank yous to go around. We're thanking our customers and they'll want to thank us when we open their thank you cards...

Customers win with purchase of a Dazzler October 01, 2009 // Franchising.com // Minneapolis, Minn. – This fall, Häagen-Dazs is celebrating its popular line of Dazzler™ frozen desserts with a scratch and win promotion rewarding customers with free and discounted Häagen-Dazs products.

Customers purchasing a Dazzler dessert simply need to scratch the ticket they receive with their purchase to win an array of prizes including money saving coupons, free bottles of water and free Dazzler desserts, while supplies last. The promotion comes as Häagen-Dazs celebrates one of the menu items that has been a customer favorite for more than a decade. New in-store Dazzler dessert signage and décor is being introduced to add color and vibrancy during the promotional time period...

Mango Sorbet Sipper Among Five No-Fat Frozen Beverages Priced Under $4 June 25, 2009 // Franchising.com // Minneapolis, MN – Häagen-Dazs has come to the rescue of Americans who are seeking a sweet retreat from the worries of a weak economy this summer. The internationally recognized brand renowned for its high quality, super-premium ice cream, sorbets and other finely-crafted frozen desserts, announced it will offer its popular line of 16-ounce Sorbet Sippers for $3.99 through Labor Day weekend at participating Häagen-Dazs Shops across the United States. This summer's Sorbet Sipper promotion marks the first time the renowned dessert chain has set a fixed price on a menu item.

"Our Sorbet Sippers are the ultimate summer drink during the hot summer months," said Dawn Uremovich, president of Häagen-Dazs Shops...

Iconic U.S. Brand Announces Aggressive Growth Plans for New Shops Nationwide

May 18, 2009 // Franchising.com // Minneapolis, MN - Rarely does the opportunity present itself to own a piece of an American classic, but that's the "scoop" with Häagen-Dazs. The U.S. franchisor of the internationally recognized brand has announced that it is seeking to significantly expand the presence of its Häagen-Dazs Shops in the United States with aggressive growth intended for select markets. Company plans include increasing the number of Häagen-Dazs Shops by ten percent annually.

"We are thrilled to offer our rich heritage to more franchise investors, and subsequently a larger customer base as we expand into new markets," said Dan Ogiba, director of franchise development for the Minneapolis-based Häagen-Dazs Shops...

Haagen-Dazs(R) Ice Cream Announces New Partnerships For Haagen-Dazs Loves Honey Bees(TM) Campaign

Ice Cream Brand Extends Commitment by Teaming with Organizations Dedicated to Saving Stressed Honey Bee Population

OAKLAND, Calif., June 10 /PRNewswire/ -- Just three months after the Haagen-Dazs brand announced its national Haagen-Dazs loves Honey Bees(TM) program and its pledge to donate $250,000 to Pennsylvania State University and the University of California, Davis, to fund sustainable pollination and Colony Collapse Disorder (CCD) research, the ice cream brand is following in the apiary tradition of teamwork and announcing several new and notable partnerships with organizations that share the goal of helping honey bees...

Haagen-Dazs Samples Vanilla Honey Bee Flavor to Highlight Honey Bee Crisis

OAKLAND, Calif., May 12 /PRNewswire/ -- Ice cream aficionados can get a free ice cream fix -- and do a good deed! -- at Haagen-Dazs ice cream's annual New Flavor Day on Tuesday, May 13, 2008, from 4:00-8:00 p.m. Ice cream lovers can sample the new Vanilla Honey Bee ice cream flavor, created in honor of honey bees that are mysteriously disappearing in large numbers. Every scoop handed out will help Haagen-Dazs in the awareness effort to save the honey bees.

Because the Haagen-Dazs brand uses only all-natural ingredients to create its superpremium ice cream, bees are essential in the creation of more than 40% of its ice cream flavors. Honey bees pollinate more than 100 different crops, $15 billion worth annually in the U...

Haagen-Dazs Reserve(R) Series Introduces Fleur de Sel Caramel Ice Cream

OAKLAND, Calif., April 23 /PRNewswire/ -- Salt in your ice cream? But of course! Especially if it's the exquisite Fleur de Sel Caramel ice cream, new from the Haagen-Dazs Reserve(R) Series. The masterful juxtaposition of flavor opposites -- sweet and salty -- creates a heightened taste sensation.

Fleur de sel are delicate crystals of sea salt carefully hand-harvested from the top layers of salt found in the marshes of Brittany, along the northwestern coast of France. Unlike regular table salt, which can taste harsh and acrid by comparison, fleur de sel has a delectably subtle, nuanced salt flavor that's especially delightful when teamed with creamy caramels, as the French have discovered...