Hair Cuttery Franchise News

Salon Chain Signs Washington Capitals Player – and Hair Cuttery client – to Endorsement Deal

March 19, 2008 // Franchising.com // Vienna, VA – Hair Cuttery, the largest privately-owned chain of hair salons in the country, announced today that it has signed NHL Washington Capitals' hockey star Alex Ovechkin to a 6-month partnership agreement.

Ovechkin proves that even if you're a multimillionaire, you can still appreciate a good haircut at a great price. After signing a 13 year, $124M contract – the richest in NHL history – the 22-year-old Washington Capitals' left wing is still a regular client at the Ballston Common Hair Cuttery in Arlington, Virginia. The salon is located in the mall underneath the Kettler Capitals Iceplex where the team practices and, since he never needs an appointment, Ovechkin stops in for a haircut whenever it is convenient for him...

Change your hair, and change in your pocket®

January 22, 2008 // Franchising.com // Hair Cuttery announces its newest advertising campaign: change your hair, and change in your pocket. ® The campaign aims to communicate an elevated value statement for the brand by showing consumers how Hair Cuttery professional Stylists provide versatile looks at affordable prices.

Playing off the concept of 'change', Hair Cuttery Stylists created an astonishing 52 different looks by cutting, coloring, highlighting, and styling hair to create 4 distinct looks for each of the 13 models. The dramatic transformations were captured on film as each subject was shot from all sides – including the back – with a variety of facial expressions...