Happi House Franchise News

Chicken Franchise Fights "Fast Food Fatigue"

September 16, 2010 // Franchising.com // San Jose, CA, -- Happi House Restaurants announced today that it is unveiling a new advertising campaign to highlight the brand's unique menu and flavor profile. The campaign, called "Fighting Fast Food Fatigue," employs humor in the style of not-so-serious Public Service Announcements to draw a distinction between Happi House's variety of Asian inspired menu items and everyday fast-food options such as burgers, fries & sandwiches.

Kevyn Johnston, Director of Marketing, said the campaign's primary objective is to encourage first time trial by those who may not include Happi House on their QSR favorite list. "It's true that too many American's are in a fast food rut," says Johnston, "but once people try Happi House, and experience our 'un-boring' alternative to run-of-the-mill fast food, we can snap them out of it...

Happi House teriyaki chicken franchise launches advertising campaign to end "Fast Food Fatigue"

September 15, 2009 // Franchising.com // San Jose, CA, - Happi House Restaurants announced today that it is unveiling a new advertising campaign to highlight the brand's unique menu and flavor profile. The campaign, called "Fighting Fast Food Fatigue," employs humor in the style of not-so-serious Public Service Announcements to draw a distinction between Happi House's variety of Asian inspired menu items and everyday fast-food options such as burgers, fries, and sandwiches.

Kevyn Johnston, Director of Marketing, said the campaign's primary objective is to encourage first time trial by those who may not include Happi House on their QSR favorite list...

Original California teriyaki chicken franchise, Happi House, passes a big milestone while implementing growth strategy. San Jose, CA --(PR.com)-- Happi House Restaurants announced today that the company has just served its 20-millionth piece of teriyaki chicken. The company, which began in 1976 in San Jose's Japantown, is famous for its "bone-in" teriyaki chicken and calculates that the 20-millionth piece was served earlier this month.

The milestone comes as Happi House is springing onto the chicken franchise and teriyaki franchise scenes after implementing a new growth strategy last year. "Our plan is to bring a fresh new, yet proven, franchise opportunity to an underserved market," said Joshua Richman, CEO and long-time franchise developer, "we see a fast-growing demand for quality quick service Asian meals that is projected to only grow larger...

Original California teriyaki chicken franchise hits a big number highpoint September 08, 2009 // Franchising.com // San Jose, CA – Happi House Restaurants announced today that the company has just served its 20-millionth piece of teriyaki chicken. The company, which began in 1976 in San Jose's Japantown, is famous for its "bone-in" teriyaki chicken and calculates that the 20-millionth piece was served earlier this month.

The milestone comes as Happi House is springing onto the chicken franchise and teriyaki franchise scenes after implementing a new growth strategy last year. "Our plan is to bring a fresh new, yet proven, franchise opportunity to an underserved market," said Joshua Richman, CEO and long-time franchise developer, "we see a fast-growing demand for quality quick service Asian meals that is projected to only grow larger...

Happi House, an emerging teriyaki franchise, focuses on growing 'Affordable Catering' market. San Jose, CA, --(PR.com)-- Happi House Restaurants announced today that the company has seen its catering sales triple despite the tough economy.

In an economy where businesses are cutting back on corporate events and cancelling employee retreats, Happi House's marketing director, Kevyn Johnston, said the company was delighted that its off-premise business catering sales represented the company's highest revenue center increase for the first quarter, and said the company sees a growing trend towards more economical catering options.

Happi House's management believes that the rising demand for affordable catering options will continue as groups and businesses continue to work within streamlined budgets...

Emerging teriyaki franchise introduces four organic & fair trade certified teas San Jose, CA,--(PR.com)-- Happi House Restaurants announced today that the company has introduced Numi premium teas at all of its Asian fast-casual restaurants. Noting the growing popularity of hot tea across all demographics, the chain recently introduced four Numi varieties - Temple of Heaven Green Tea, Earl Grey, Simply Mint, and the traditional Japanese Gen Mai Rice Green Tea.

Marketing Director, Kevyn Johnston, said Happi House was delighted to serve Numi Teas as part of the company's ongoing objective to maintain a fast-casual dining experience that is a cut above its competition. "Numi's superior quality and flavor resulting from the company's organic ingredients and fair trade policies was the deciding factor in our choosing Numi," said Johnston...

Bay Area Asian fast casual chain enjoys sales growth in a bad economy; credited to the introduction of new lower-priced snack foods. San Jose, CA, --(PR.com)-- Despite a shaky economy seeing more and more people to scale back on restaurant dining, the Happi House Asian fast casual restaurant chain is touting a 7% sales increase after introducing a variety of new menu items, including several new snack foods.

"We understand that our Guests are watching every penny and looking for the best value for their dining dollar," said Kevyn Johnston, Director of Marketing, "So we went to work revamping our menu by adding several lower priced, but delicious, new items." Happi House started adding snack items last year with the introduction of the $1...

San Francisco Bay Area-based fast casual concept poised to resume franchising redesigns its restaurants November 17, 2008 // Franchising.com // San Jose, CA, — Happi House Restaurants Director of Marketing, Kevyn Johnston, announced today that the company has introduced its new model restaurant design at the company's Almaden Plaza San Jose location.

Happi House's new interior design package was developed to contemporize and improve its Guest experience as the company returns to franchising later this year. The new store prototype marks a departure for the chain, which opened its first location in 1976, and has maintained a straightforward fast-food persona at its many operating locations. "Happi House has always taken pride in maintaining a clean and comfortable dining environment, but we're aiming much higher with this new design package," said Joshua V...

San Jose-based fast casual concept focused on expansion and profitability selects Aloha POS solution Atlanta--(BUSINESS WIRE)--Radiant Systems, Inc. (Nasdaq: RADS) announced today that Happi House Restaurants, Inc. will deploy the Aloha QuickService Point of Sale (POS) in all of its existing and future sites, enabling the fast casual restaurant operator to improve its speed of service and the efficiency of its operations as the company continues to grow and develop its franchise system.

"As we move forward into a franchise system, our main goal was choosing the right POS technology that could grow with our business and help our franchisees maximize their profitability," said Kevyn Johnston, director of marketing at Happi House Restaurants...

Happi House Teriyaki Restaurants has implemented a voter registration and awareness program through their restaurants, website, eClub, and advertising in an effort to encourage participation in this year's Presidential election. San Jose, CA, --(PR.com)-- Happi House Restaurants announced today that it has implemented a voter registration and awareness program in an effort to encourage its Guests to participate in this year's presidential and local elections.

Spokesperson, Kevyn Johnston, said Happi House does not take sides in this year's political contests, but wants to do its part in supporting its communities and the democratic process. "We know that the level of interest in this year's election is very high and we would like to help encourage all Americans to participate," said Johnston, "we serve Guests of all generations and political persuasions, and we've received a terrific response to our providing voter registration information...

September 09, 2008 // Franchising.com // San Jose, CA, – Happi House Restaurants Director of Marketing, Kevyn Johnston, announced today that the company is test marketing three new Asian style entrée salads.

The addition of entrée salads to the menu is just one of numerous changes for Happi House, which is a 32 year old teriyaki fast-casual concept preparing its system for a return to franchising later this year. The chain, which is most celebrated for its teriyaki chicken and tempura dishes, is test marketing three entrée salads in two of its Bay Area locations as part of an overall strategy of expanding the brand's appeal while focusing on younger and particularly health conscious demographics. The three new salads, including the Crunchy Thai Chicken Salad and Grilled Salmon Salad, are prepared to order with fresh gourmet lettuces, premium ingredients, and homemade dressings capped with the chain's exclusive teriyaki offerings...

San Jose, CA, July 30, 2008 --(PR.com)-- Happi House Restaurants spokesperson, Kevyn Johnston, announced today that the company's Board has approved a plan that would return the brand to franchising.

Happi House, which opened its first location in 1976 in San Jose's historic Japantown, is an Asian fast-casual concept that features California style teriyaki, tempura, noodle and rice bowls with prices that range between $4 and $8. The company enjoys a very loyal customer base and currently operates six locations in the San Francisco Bay Area and plans to open several more locations in the near future. Stores range in size between 1500 and 2500 square feet and are free standing as well as in-line mall locations.

"The conditions are excellent for Happi House to franchise," said Joshua V...

June 23, 2008 // Franchising.com // San Jose, CA,- Happi House Restaurants Marketing Director, Kevyn Johnston, announced the company's commencement of a new Text Messaging advertising campaign, which furthers the chains effort to broaden its marketing towards the "Generation Y" group.

The campaign, which part of the company's overall "Where East Meets Fresh," marketing campaign, is airing on at least two San Jose based radio stations skewing towards the 18-29 year old demographic. "We are actively engaged in targeting the next generation of Happi House Guests and we want to reach them on their turf; of course that includes Text Messaging" said Johnston. First opened in 1976, Happi House California Style Teriyaki restaurants have enjoyed an extremely loyal following, however the company's plans for franchising and expansion has the chain directing a good deal of its marketing efforts towards introducing a new group of younger consumers to the brand...