The Right Fit - Franchise Culture

It sounds cliched, but leadership really does begin at the top. It's the attitudes and behavior of the CEOs, VPs, and other executives who set the tone for how well the franchise brand operates and grows. What's modeled at the top trickles down to all other areas of the brand. Optimism, integrity, teamwork, and recognition are all characteristics of strong leadership.

Amazingly, leadership and a culture of healthy productivity are not that difficult to create. As you review franchise brands - talking to both franchise executives and franchisees - keep an eye out for the following signs.

Strong leaders understand that the franchise's future depends on consistent leadership and proper decision-making at the top. It's up to these individuals to provide the kind of leadership that creates confidence from the board room on down to the single-unit operator. A good leader understands that for the franchise to operate as a team, it needs the dedication of every person throughout the chain. Integrity and competence can foster loyalty, whether it's at the corporate office or at the franchise locations on Main Street.

As you evaluate franchise brands, keep a keen eye on the types of leadership exhibited. One key sign of great leadership is an inclusive approach to problem-solving, planning, and strategy. There will undoubtedly be a wealth of experience and knowledge in the franchise home office, but it should always be tempered with input from the field - most certainly from franchisees. Often this is done through franchise advisory groups or councils, which meet periodically to discuss all types of issues. Nothing inspires a franchisee as much as a franchisor who is willing and interested in hearing what the franchisee has to say - and then actually taking that feedback into consideration. Many times, the experience of being in the field can help with the creation or execution of a new strategic plan.

The open lines of communication should extend into other areas of the franchise-franchisee relationship. This endears franchisees to franchisors. For example, if an initiative is working the franchisees should be the first to know. Likewise, when something is not going so well, good leaders will make sure that franchisees are aware of the issues and that the organization is seeking to resolve any problems. Franchise executives who are strong leaders will be on the phone regularly creating an open forum of discussion. Annual and regional franchise meetings are a great place to openly discuss planning and strategies. And when something is not going as well as planned, strong leaders will encourage and rally troops to stay engaged and work out the problems together.

Smart franchise leaders not only engage their team members, they also recognize a job well done. This can be achieved through award and incentive programs, as well as through face-to-face recognition of team members who have made significant achievements.

Strong leadership creates a healthy working culture almost by default.

Ultimately, the best franchise organizations are characterized by leadership that has realistic goals and objectives, a "team" environment, and a respect for franchisees and customers.

13.4: Franchise Leadership
14.1: Retail Franchising: What Franchisors Want

Social Reach:

Viewer Response:

comments powered by Disqus

Franchise Guides »

Featured Choices:

Popular Choices:

Hot Opportunities

ProSource Franchise Opportunity

ProSource is America's largest wholesale home improvement franchise; a...

Pronto Insurance Franchise Opportunity

Pronto Insurance
As a franchise owner with Pronto Insurance, you can capitalize on the...

In Home Personal Services Franchise Opportunity

In Home Personal Services
Attitude is everything. When you partner with In Home Personal Services,...

Tap House Grill Franchise Opportunity

Tap House Grill
From business operations to what we put on your table, Tap House Grill...

Togo's Eateries, Inc. Franchise Opportunity

Togo's Eateries, Inc.
One of the things that makes Togo’s a great franchising system is the...

The Crooked Pint Franchise Opportunity

The Crooked Pint
Crooked Pint is looking for qualified entrepreneurs who recognize the...

Blo Blow Dry Bar Franchise Opportunity

Blo Blow Dry Bar
Blo, North America’s original blow dry bar, reinvented hair care with...

UPS Store, The Franchise Opportunity

UPS Store, The
The Mail Boxes Etc. concept was introduced in 1980 as a convenient...


Learn More


Multi-Unit Franchisee Magazine

Issue IV, 2015

Multi-Unit Buyers Guide    

2015 Multi-Unit Buyers Guide

Special Edition

A Franchise Update Media Group Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2015. All Rights Reserved. Site Hosting Provided By: wishVPS on FUMG3

In Loving Memory Of Timothy Gardner (1987-2014)