Browse the latest corporate news from IHOP.
May 21, 2012 at 10:35AM PDT | Source: IHOP |
New Advertising and Marketing Campaign Celebrates “IHOP. Everything You Love About BreakfastSM”
GLENDALE, Calif. - (BUSINESS WIRE) - May. 21, 2012 - Americans are hungry for breakfast again, and IHOP® is cooking up something special! IHOP is breaking new ground with an innovative advertising and marketing campaign that debuts nationwide today and kicks off a summer-long schedule of promotions highlighting breakfast foods that can be enjoyed at any time of day. Paced by an anthem that captures the personality of the IHOP brand, as well as new creative that will air on television, radio, digital and social media and the new tagline “IHOP. Everything You Love About BreakfastSM,” the campaign reminds guests why IHOP is the #1 leader in family dining1... |
May 01, 2012 at 4:22AM PDT | Source: IHOP |
For a Limited Time, Guests Receive Free $5 Coupon with Purchase of $25 Gift Card
GLENDALE, Calif., Apr 30, 2012 (BUSINESS WIRE) - Just in time for Mother's Day, Father's Day and graduations, IHOP(R), one of America's favorite restaurants for breakfast, lunch and dinner, is rewarding gift-givers with a free $5 bounceback coupon* with the purchase of a $25 gift card. Friends and family can celebrate their loved ones and receive this coupon for use during their next IHOP visit when they buy a $25 gift card in-restaurant between now and June 18, 2012.*
"IHOP is a popular family dining destination, especially for celebrations, so our gift cards are a favorite at this time of year," said Natalia Franco, senior vice president, marketing for IHOP... |
April 24, 2012 at 6:09AM PDT | Source: IHOP |
IHOP is First National Restaurant Brand to Bring Full Line of Syrups to Grocery Shelves
GLENDALE, Calif., Apr 24, 2012 (BUSINESS WIRE) --Everyone loves pancakes, and no one knows better than breakfast icon IHOP(R) that great tasting syrup makes for great tasting pancakes. This is why IHOP has announced the launch of new IHOP at HOME(R) Syrups, a full line of syrups that could only come from IHOP, featuring Original, Lite, Sugar Free, as well as signature Rooty Tooty Fresh 'N Fruity(R) Strawberry, and Rooty Tooty Fresh 'N Fruity Blueberry.
"The launch of our new IHOP at HOME Syrups marks another phase in our strategy to further bring IHOP awareness to consumers," said Natalia Franco, IHOP's senior vice president, marketing. "The best way to experience IHOP is at one of our restaurants; with our new IHOP at HOME Syrups, we're bringing our unique flavors to guests who wish to enjoy the IHOP experience in between their visits to our restaurants... |
March 29, 2012 at 7:49AM PDT | Source: IHOP |
Four Lucky Facebook Fans Will Win IHOP Breakfast for a Year
GLENDALE, Calif., Mar 28, 2012 (BUSINESS WIRE) --IHOP® invites its more than 1.3 million Facebook fans to vote for and rally behind their favorite breakfast items in its annual "Breakfast Bracketology" sweepstakes. Fans are competing for more than bragging rights - four lucky players will win free IHOP breakfast for one year (no purchase necessary). Boosting the morning madness, IHOP invites guests to tune in to its BreakfastCenter series of videos on YouTube, which track all the Breakfast Bracketology action.
"Our Facebook fans love to tell us about their favorite IHOP breakfast," said Natalia Franco, senior vice president, marketing for IHOP. "Breakfast Bracketology gives fans a fun, interactive way to show their passion for IHOP breakfast items and an opportunity to be rewarded for their support... |
March 15, 2012 at 7:45AM PDT | Source: IHOP |
IHOP's Green Eggs Featured in "Lucky" Combo Available March 17 Only
GLENDALE, Calif., Mar 15, 2012 (BUSINESS WIRE) --To honor the 250th anniversary of St. Patrick's Day celebrations in the United States, IHOP(R) invites guests to make the day more festive with a special St. Patrick's Day Green Eggs Combo, available only on Saturday, March 17.
"We will have a bit of leprechaun magic in our kitchens on St. Patrick's Day," said Natalia Franco, senior vice president, marketing for IHOP. "IHOP is famous for putting a unique twist on traditional American breakfast favorites, and on this festive holiday, we invite guests to celebrate Irish folklore with a special combo featuring our savory green eggs."
Available at participating IHOP restaurants nationwide only on March 17, the IHOP St... |
March 06, 2012 at 7:58AM PST | Source: IHOP |
IHOP National Pancake Day Breaks Records As Pancake Lovers Demonstrate Enthusiasm and Generosity Across The Country
GLENDALE, Calif., Mar 06, 2012 (BUSINESS WIRE) --It was pancake pandemonium throughout the United States on February 28, as hundreds of thousands of pancake lovers and loyal guests flocked to the more than 1,500 IHOP(R) restaurants nationwide to participate in what has become a cultural phenomenon known as IHOP's National Pancake Day.
In its seventh year, National Pancake Day, IHOP's annual free flapjack fundraiser, shattered a fundraising record, raising more than $3 million in donations for Children's Miracle Network Hospitals and other local charities. Media outlets from across the country covered the event, and Americans from all walks of life - including celebrities and athletes - buzzed about it on social media, making National Pancake Day a top trending topic on Google and Twitter and helping IHOP beat its 2011 fundraising total of $2... |
February 16, 2012 at 4:05AM PST | Source: IHOP |
National Pancake Day Returns To Benefit Children’s Miracle Network Hospitals
February 16, 2012 // Franchising.com //
What: For the seventh consecutive year, IHOP restaurants nationwide will offer each guest a free short stack of its famous buttermilk pancakes on National Pancake Day in an effort to raise awareness and funds for Children’s Miracle Network Hospitals.
Why: For every short stack of buttermilk pancakes served on National Pancake Day, IHOP guests are invited to make a voluntary donation to Children’s Miracle Network Hospitals. Donations made at IHOPs in the San Jose area will benefit the Children’s Miracle Network Hospitals’ program at Children's Hospital & Research Center Oakland... |
February 06, 2012 at 11:57AM PST | Source: IHOP |
GLENDALE, Calif., Feb 06, 2012 (BUSINESS WIRE) --IHOP(R) is launching two programs to raise awareness for its annual free pancake giveaway fundraiser benefitting Children's Miracle Network Hospitals and other local charities. The family-friendly restaurant chain invites pancake lovers to receive a wake up call on February 28, 2012 - IHOP's National Pancake Day - from a teen heartthrob, an NFL Hall of Famer, a GRAMMY(R)-nominated singer, or one of the most beautiful women in America. Flapjack fanatics can also participate in IHOP's "Stacks for Good Acts" national online contest, which will reward one lucky winner with a year's supply of free pancakes on National Pancake Day.
To spread the word about National Pancake Day, several Children's Miracle Network Hospitals' celebrity supporters have joined forces to "wake up" fans and encourage them to seek out free pancakes on Tuesday, February 28... |
January 25, 2012 at 11:34AM PST | Source: IHOP |
IHOP Offers Online Giving Option and Bounce-Back Incentive With Charity "Balloon" Sales Benefitting Children's Miracle Network Hospitals
GLENDALE, CA, Jan 25, 2012 (MARKETWIRE via COMTEX) --IHOP(R) is on a mission to raise $2.7 million for Children's Miracle Network Hospitals and other local charities with its National Pancake Day celebration, set for Tuesday, February 28, and they are making it easier than ever for their guests to participate with an online giving option and a month-long bounce-back balloon sales offer.
The annual National Pancake Day fundraiser invites guests to enjoy a free short stack of IHOP's famous buttermilk pancakes from 7 a.m. to 10 p.m. with the hope that they consider making a voluntary contribution to support the Children's Miracle Network Hospital in their area... |
January 19, 2012 at 7:22AM PST | Source: IHOP |
Miss America 2012 to Help Raise Millions for Children's Miracle Network Hospitals Encouraging Everyone to Enjoy Free Pancakes Nationwide February 28.
GLENDALE, CA, Jan 17, 2012 (MARKETWIRE via COMTEX) --Less than 72 hours after being crowned Miss America 2012, Laura Kaeppeler has flipped for kids and announced that she plans to exchange her crown for a chef's hat, her gown for an apron and her sash for a spatula to serve as spokesperson for IHOP's seventh annual National Pancake Day celebration benefitting Children's Miracle Network Hospitals. In one of her first endeavors as Miss America, Kaeppeler hopes to help raise more than $2.7 million for children's hospital programs nationwide on Tuesday, February 28 when IHOP restaurants nationwide give away millions of buttermilk pancakes from 7 a... |
January 04, 2012 at 11:18AM PST | Source: IHOP |
IHOP Aims to Raise $2.7 Million for Children's Miracle Network Hospitals and Other Local Charities on National Pancake Day
GLENDALE, CA, Jan 04, 2012 (MARKETWIRE via COMTEX) --IHOP, one of America's favorite restaurants for breakfast, lunch and dinner, will once again invite guests to enjoy free pancakes while supporting a worthy cause as part of the company's philanthropic National Pancake Day on Tuesday, February 28, 2012. Setting its most ambitious fundraising objective yet at $2.7 million, the family-friendly restaurant chain hopes that this seventh year will be lucky for Children's Miracle Network Hospitals and other local charities.
"Although every day can be made an IHOP day, there is only one National Pancake Day, so we look forward to seeing our regulars and new guests on February 28," said Jean Birch, IHOP's president... |
December 19, 2011 at 7:24AM PST | Source: IHOP |
Tradition of Dining at IHOP on December 25 Remains Popular
GLENDALE, CA, Dec 19, 2011 (MARKETWIRE via COMTEX) --IHOP, one of America's favorite restaurants for breakfast, lunch and dinner, will be open Christmas Day* to the delight of thousands counting on their local IHOP to serve up their favorites. As one of the most Googled terms on Christmas Day(1), IHOP has clearly become a tradition among guests who wish to take a break from the flurry of holiday activities and let someone else handle the cooking.
"We are honored that so many guests have made visiting IHOP with family and friends part of their Christmas Day tradition," said Natalia Franco, senior vice president, marketing for IHOP. "Each year, we look forward to opening our doors and inviting guests to slow down and enjoy the season... |
December 06, 2011 at 9:34AM PST | Source: IHOP |
Delicious French Vanilla and Swiss Mocha Coffees Offer Busy Shoppers a Tasty and Affordable Way to Savor the Holidays
GLENDALE, CA, Dec 06, 2011 (MARKETWIRE via COMTEX) -- With the holiday shopping season in full swing, IHOP, one of America's favorite restaurants for breakfast, lunch and dinner, is spotlighting its popular flavored coffees as a fun treat for shoppers looking to savor the season without breaking the bank. At a suggested price of $2.99 a cup, IHOP's creamy French Vanilla or rich chocolate Swiss Mocha coffees are an affordable indulgence that helps guests stay warm, jolly and in the holiday spirit.
"Taking a break from the holiday frenzy to enjoy a flavored coffee at IHOP is a delicious way to re-energize and satisfy a craving for something sweet and comforting," said Natalia Franco, senior vice president, marketing for IHOP... |
November 23, 2011 at 7:43AM PST | Source: IHOP |
$5 Coupon With Purchase of a $25 Gift Card Now Through the New Year
GLENDALE, CA, Nov 22, 2011 (MARKETWIRE via COMTEX) -- IHOP, one of America's favorite restaurants for breakfast, lunch and dinner, will be open on Thanksgiving day and is giving thanks by offering a $5 coupon for a future visit with any purchase of a $25 gift card in-restaurant through January 1, 2012.*
"Many of our guests have found a fun new tradition of eating breakfast at IHOP on Thanksgiving day for the convenience and ease," said Natalia Franco, IHOP's senior vice president, marketing. "With Black Friday shopping hours extended into Thanksgiving day this year, IHOP is the perfect place to fuel up and enjoy a coffee or meal before and after shopping."
Nationwide, IHOP restaurants will be open on Thanksgiving day, though it is recommended diners call their local IHOP for specific hours, which may vary by location... |
November 17, 2011 at 5:00AM PST | Source: IHOP |
Fast Casual Format Part of Strategy to Increase Top-of-Mind Awareness
GLENDALE, CA--(Marketwire - Nov 17, 2011) - To make the IHOP brand more accessible and increase top-of-mind awareness for new and current guests, IHOP, one of America's favorite restaurants for breakfast, lunch and dinner, announces the opening of the first IHOP Express in the Gaslamp District of San Diego. The fast casual concept, which was tested in areas such as university campuses and military bases, offers a selection of IHOP favorites but is focused on products uniquely suited to guests on the go.
"After extensive testing, we are introducing IHOP Express to provide an exciting new option for guests on the go who want the IHOP experience," said Jean Birch, IHOP President... |
November 02, 2011 at 9:49AM PDT | Source: IHOP |
Make It an IHOP Day With Delicious, Limited Time Only Holiday Flavors Starting at Just $4.99
GLENDALE, CA, Nov 02, 2011 (MARKETWIRE via COMTEX) -- Sweet eggnog, spiced pumpkin and cool peppermint, signature flavors nearly impossible to find other times of the year, offer season's greetings with starring roles in IHOP's Holiday Hotcakes. Mouth-watering, indulgent combinations conjure up happy memories and special family traditions with each bite and are now back for a limited time through the end of the year.
"IHOP's Holiday Hotcakes are a festive way to celebrate the season," said Natalia Franco, senior vice president, marketing for IHOP. "Our chefs have creatively captured the delicious, iconic holiday flavors, marrying them with IHOP's signature pancakes for delightful combinations... |
October 03, 2011 at 6:18AM PDT | Source: IHOP |
IHOP Gathers Franchisees of More Than 1,500 Restaurants to Recognize and Celebrate Successes
GLENDALE, CA--(Marketwire - Oct 3, 2011) - IHOP, one of America's favorite restaurants for breakfast, lunch and dinner, unveiled Mike Ruben as its U.S. Franchisee of the Year, and Ed Jeske as International Franchisee of the Year at its annual Franchise Conference. The theme for the conference in Marco Island, Florida, was ″Reboot. Refresh. Reconnect.″
IHOP president Jean Birch led the three-day event which brought together franchisees, vendors and executives to participate and share ideas as well as best practices through break-out sessions. Main stage presentations focused on 2012 marketing initiatives, restaurant operations and sports analyst Herm Edwards motivated the group through his keynote and inspired them to take a fresh look as together the group created a ″Plan for Success... |
August 29, 2011 at 11:53AM PDT | Source: IHOP |
Apple Fritters, Crisp Crepes and Caramel Harvested at IHOP This Fall GLENDALE, CA, Aug 29, 2011 (MARKETWIRE via COMTEX) -- IHOP welcomes the apple harvest with its Caramel Apple Sensations, a limited time menu celebrating the delicious flavors of a seasonal favorite. From now until October 2, tart apples perfectly complemented with sweet caramel top new breakfast selections starting at just $4.99. Guests can fall into a flavor sensation found in the new and unique crisp crepes and warm fritters embodying the seasonal flavors in a whole new way. These creative entrees are a great family value and sure to tickle taste buds as well as stir up sweet childhood memories.
"Enjoying caramel apples is a seasonal tradition that is connected to fun family moments like going to carnivals and preparing for the holidays," said Natalia Franco, senior vice president, marketing for IHOP... |
August 01, 2011 at 12:10PM PDT | Source: IHOP |
IHOP Spotlights Everyday Family Adventures and the Release of "Spy Kids: All the Time in the World in 4D" GLENDALE, CA, Aug 01, 2011 (MARKETWIRE via COMTEX) -- Parents are the ultimate superheroes when it comes to getting kids prepared for the start of the school year! This month IHOP(R), one of America's favorite restaurants for breakfast, lunch and dinner, is giving parents a break with the return of its popular Kids Eat Free promotion. Every day in August, kids eat free from 4 p.m. to 10 p.m. at participating IHOPs and receive a special "Spy Kids" activity book with money-saving coupons for back-to-school purchases.
"Parents have a lot on their plate, especially during the back-to-school season," said Jean Birch, IHOP President... |
July 29, 2011 at 6:20AM PDT | Source: IHOP |
Marketing and Food Industry Veteran to Lead Iconic Brand's Marketing Strategy GLENDALE, CA, Jul 28, 2011 (MARKETWIRE via COMTEX) -- IHOP(R), one of America's favorite restaurants for breakfast, lunch and dinner, today announced the appointment of Natalia Franco to the position of senior vice president, marketing. Franco is a food and marketing industry veteran with nearly 30 years experience, including marketing leadership positions with Burger King Corporation, The Coca-Cola Company and General Mills. Franco will be responsible for developing and delivering strategic direction of the IHOP brand through advertising, brand marketing, innovation and product development.
Jean Birch, IHOP's president, said, "We are excited to welcome Natalia to the IHOP family... |
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The IHOP family restaurant chain has been serving a wide variety of breakfast, lunch and dinner selections for more than 45 years.
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