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aloft Hotels, a brand introduced in 2005 with the first hotel expected to open in 2008, provides new heights, an oasis where you least expect it, a spirited neighborhood outpost, a haven at the side of the road. Bringing a cozy harmony of modern elements to the classic American on-the-road tradition, aloft offers a sassy, refreshing, ultra effortless alternative for both the business and leisure traveler. Fresh, fun, and fulfilling, aloft is an experience to be discovered and rediscovered, destination after destination, as you ease on down the road.
Aloft Makes Landmark Debut In The Middle East
Starwood Hotels & Resorts Worldwide, Inc.(R) (NYSE:HOT) and its new destination sensation brand, Aloft(R) Hotels, today announce the opening of Aloft Abu Dhabi, the first Aloft to open in the Middle East and the second Aloft to open outside of... November 4, 2009 | Read Full Story | Permalink
Aloft Hotels Doubles Openings Pace In October
Starwood Hotels & Resorts Worldwide, Inc.(R) (NYSE:HOT) today announces that its stylish new destination sensation brand, Aloft(R) Hotels is gaining momentum in October with plans to open one hotel each week in North America - double the pace of... October 2, 2009 | Read Full Story | Permalink
Aloft Hotels Think Bigger 'N Texas
Starwood Hotels & Resorts Worldwide, Inc.(R) (NYSE:HOT) and its new jet-setting style at a steal Aloft(R) Hotels brand, are delighted to announce that Aloft will have opened seven new properties in Texas by the end of 2009, the largest... September 29, 2009 | Read Full Story | Permalink
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