Baja Sol began in 1995 with its first fast casual restaurant, Baja Sol Tortilla Grill, in Minneapolis Minnesota. It was one of the very first fast casual restaurants in the Twin Cities to offer fresh Mexican fare, and it opened to instant success. It has since grown into a strong local brand with 10 fast casual stores, a loyal customer following and a profitable history.
David Takes On Goliath In Value Wars
Minnesota-based fresh Mexican chain Baja Sol Tortilla Grill has launched a new "No Bueno, No Brainer" advertising campaign promoting its strong value in the Mexican food segment.
May 21, 2008 | Read Full Story | Permalink
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