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Baja Sol Restaurants capitalize on today's consumers' maturing tastes within the Mexican/Latin food segment. Their focus is on healthy products that taste great, combining bold flavors with tried and true favorites.
Baja Sol began in 1995 with its first fast casual restaurant, Baja Tortilla Grill, in Minneapolis Minnesota. It was one of the very first fast casual restaurants in the Twin Cities to offer fresh Mexican fare, and it opened to instant success. It has since attracted a loyal customer following and has grown into a strong local brand with 10 fast casual stores in Minnesota, with additional stores opening in Ohio and Illinois later this year. In addition to the fast causal restaurants, the first Baja Sol Cantina opened in 2007, with three slated to open in Ohio in 2008.
In 2006, Baja Sol, Inc. was purchased by franchisees Bill Cooper and Tony and Bridget Sutton to form a new company, Baja Sol Restaurants Group. Bill Cooper, Chairman and former CEO of TCF Financial Corporation, brings a lifetime of experience in building companies to this venture. Tony Sutton, former Deputy State Auditor for the state of Minnesota, provides 20 years of organizational leadership and financial oversight. Bridget Sutton brings 20 years of small business development and marketing.
David Takes On Goliath In Value Wars
Minnesota-based fresh Mexican chain Baja Sol Tortilla Grill has launched a new "No Bueno, No Brainer" advertising campaign promoting its strong value in the Mexican food segment. May 21, 2008 | Read Full Story | Permalink
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