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Contours Express is an internationally franchised system of women's gyms that uses only weight-bearing equipment specially designed and sized for women.
Members follow a 29-minute cue tape that moves them through aerobic stations and strength-training machines. A fitness trainer--the franchisee or an employee--assists the members during their workouts, providing motivation and other services. Gyms range between 1,200 square feet and 1,500 square feet in size.
The company began its first run of newly branded national TV advertising in 2006. The franchisor is also forming regional marketing cooperatives. Franchisees are offered extensive training and ongoing marketing support.
Five Franchises Are Better Than One…
While many franchise systems work solo to develop brands nationwide, five of the world's top franchise systems have teamed to target the Dallas market as one. November 28, 2007 | Read Full Story | Permalink
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