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Taco Bell Franchise Information |  |
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Taco Bell Corp. ("Taco Bell"), based in Irvine, California, is the nation's leading Mexican-style quick service restaurant chain. Taco Bell serves tacos, burritos, signature quesadillas, Grilled Stuft Burritos, nachos, and other specialty items such as Crunchwrap Supreme®, in addition to a wide variety of Big Bell Value Menu® items. Taco Bell serves more than 36.8 million consumers each week in nearly 5,600 restaurants in the U.S.
The founder of Taco Bell, Glen Bell, started with a hot dog stand in San Bernardino, California in 1946. After experimenting with alternative food items, he opened three Taco-Tia (his initial attempts were named for his daughter) stands between 1954 and 1955, which he later sold to his partners. He then opened the first Taco Bell in Downey, California on March 21, 1962.
In 1975, Glen tendered his resignation as Chairman of the Board. Three years later, he sold Taco Bell's 868 units, to PepsiCo, Inc. The deal was some six months in the making and ended with Glen Bell as a major PepsiCo shareholder and millions richer.
In 1977 the first international unit opens in Guam, and in 1984 Taco Bell replaces its original mission-style restaurants. Drive-thru windows are also installed.
In 1995 PepsiCo Restaurant International (PRI) is the global management unit for the Taco Bell, KFC, and Pizza Hut international business.
In October of 1997, PepsiCo announced a spin-off of its three franchises -- KFC, Pizza Hut, and Taco Bell -- which combined them into one new publicly owned company, Tricon Global Restaurants, Inc.
In May of 2002, Tricon Global Restaurants Inc. changes its name to Yum! Brands, Inc., after acquiring Long John Silver's and A&W All-American Food Restaurants.
Taco Bell Appoints R/GA As Lead Digital Agency
Taco Bell Corp., a division of Yum! Brands Inc. today appointed R/GA as its lead digital agency. As part of an enhanced effort to further integrate digital into their marketing mix, Taco Bell is partnering with R/GA on strategic and creative duties.
August 5, 2009 | Read Full Story | Permalink
One Stolen Base At The 2008 World Series(R) Equals Millions Of Free Tacos For America
With America hungry for some positive news, Taco Bell® is giving fans an extra tasty incentive to tune into the 2008 Major League Baseball World Series and cheer for action on the base paths as one player will have the opportunity to steal millions of
October 20, 2008 | Read Full Story | Permalink
Taco Bell(R) Partners With Indie Rockers, Ready To Feed The Beat
Taco Bell(R) today named 100 artists to its 2008 Feed the Beat lineup as it once again hooks up Americas up-and-coming rock acts as they hit the road. Bands from across the nation, hailing from music hotbeds like Boston, Chicago, Los Angeles,...
October 10, 2008 | Read Full Story | Permalink
Taco Bell Franchise Information Request Form
Please take a moment to fill out the short form below to inquire about opening your own Taco Bell Food Franchise.
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