Quick Business Facts
Founded: 1937
Corporate Office: Krispy Kreme Doughnut Corporation
PO Box 83
Winston-Salem, NC 27102
Industries: , ,
Resources: » Consumer Information

About Krispy Kreme

Krispy Kreme is an international retailer of premium-quality sweet treats, including its signature hot Original Glazed® doughnut. Headquartered in Winston-Salem, NC, the company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Today, Krispy Kreme and its one-of-a-kind Hot Light can be found in over 1000 shops around the world. Currently, Krispy Kreme can be found in 24 countries, including the United States, Australia, Bahrain, Canada, Colombia, Dominican Republic, India, Indonesia, Japan, Kuwait, Malaysia, Mexico, the Philippines, Puerto Rico, the Republic of Korea, Russia, Qatar, the Kingdom of Saudi Arabia, Singapore, Taiwan, Thailand, Turkey, the United Arab Emirates, and the United Kingdom.

Their market research indicates that Krispy Kreme’s breadth of appeal extends across all major demographic groups, including age and income. In addition to their taste, quality and simplicity, Krispy Kreme doughnuts are an affordable, indulgent sweet treat. Many of their customers are accustomed to purchasing their doughnuts by the dozen for their office, clubs and family.

The Krispy Kreme brand has several unique elements that have helped them create a special bond with their customers. Their doughnuts, which are made from a secret recipe that has been in their company since 1937, have a one-of-a kind taste that generations of loyal customers have grown to love. Their Hot Doughnuts Now sign, when illuminated, is a signal to their customers that their signature product, hot Original Glazed® doughnuts, is being made. The Hot Doughnuts Now sign is a strong impulse purchase generator and an integral contributor to their brand’s mystique. Krispy Kreme is also committed to strong local community relationships. Their store operators support their local communities through their popular fundraising programs and the sponsorship of local events.

Their vertically integrated, automated system is designed to create high quality, consistent doughnuts in an efficient manner. Quality control starts with their manufacturing plant, which produces proprietary Krispy Kreme mixes—our state-of-the-art laboratory runs quality tests on all key ingredients and each batch of mix.

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Krispy Kreme »

Krispy Kreme is a global retailer of premium-quality sweet treats, including its signature Original Glazed® doughnut.

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