LaPAELLA Business Overview

Financial Information:

Franchise Fee: $40,000
Total Investment: $598,000 - $903,000

Available Markets:

United States: AL, AK, AZ, AR, CO, CT, DE, DC, FL, GA, ID, IA, KS, KY, LA, ME, MA, MS, MO, MT, NE, NV, NH, NJ, NM, NC, OH, OK, PA, SC, TN, TX, UT, VT, WV, WY

Quick Business Facts
Corporate Office: 701 S. Rosemary Street
Suite 313
West Palm Beach, FL 33401
Industries: , , , , , , ,


LaPaella is a modern reinterpretation of traditional Spanish dining and culture.

Company History

Jean-David Sauser-Bebié
Founder / Ceo

Swiss born and educated, Jean-David (JD) Sauser-Bebié launched his own career which commanded him to live and work in several countries including Germany, France, Spain and soon thereafter most extensively in Latin America and the United States.

In recent years, Mr. Sauser directed his efforts to the development of food franchises and has been able to attract the interest and participation of one of the industries authoritative names such as McDonald's famed Ray Kroc's protégé and subsequent McDonald's marketing executive, Tom Feltenstein who calls Mr. Sauser "a visionary" of the new Fast Casual wave.

Tom's 40+ insightful years of serving while educating franchising, retail and hospitality businesses, coupled with Jean-David's pizazz in the construction and real estate arena; you've got all the ingredients (including the "secret sauce") for what will certainly be a remarkable Brand.

Tom Feltenstein
Coo / Chief Marketing Officer

Over 40 years of "in the trenches" experience has earned Tom the notoriety of being the most popular and provocative voice in 4 Walls Branding and Neighborhood Marketing today.

He has been a featured speaker among superstars such as Presidents Bill Clinton, George W. Bush, George H. W. Bush, Barbara Bush, Larry King, Terry Bradshaw, Lou Holtz, General Colin Powell, Deepak Chopra, Rudy Giuliani, Art Linkletter, General Norman Schwarzkopf Jr., Wayne Dyer, Brian Tracy, Former McDonald's CEO Ed Rensi, Founder of Subway Fred Deluca, Sid Feltenstein, and Jon Luther, Former CEO of Dunkin' Donuts.

Prior to a 40-year trajectory as consultant to Fortune 500 companies, he served as senior vice-president for international, billion-dollar advertising agency, Bozell Advertising. As Ray Kroc's disciple, he began his career with McDonald's, rising up to become a senior-level marketing executive.

He is the CEO and Founder of Power Marketing Academy, a leading consulting firm that serves and educates businesses in the industries of franchising, retail, hospitality, and service. PMA conducts clinics, seminars, strategy sessions, and trainings.

Tom has authored 14 books and received acclaim from the media for his Uncommon Marketing wisdom from Larry King, traded barbs on the David Letterman Show, and argued the waste of running ads during the Super Bowl on Fox News Pre-Game Show. He has shared his insight in interviews with Voice of America, Bloomberg TV & Radio, US News & World Report, CNN, Tips from the Top, The Wall Street Journal, USA Today, The Food Network, Entrepreneur Magazine and other media.

In 2009 Tom was awarded an honorary doctorate degree from Northwood University. Tom was the first recipient of the "Visionary Award" a most prestigious honor presented by the Council of International Restaurant Brokers (CIRB).

Ben & Jerry's, Brunswick Bowling , CVS Pharmacy, Pepsi, Chevron, Chick-Fil-A, Coca-Cola, Subway, Texaco, Radisson Hotels & Resorts, Sam's Club, Hyatt Hotels, United State Marine Corps, Pizza Hut, Haagen Daz, Jani-King, The Walt Disney Company, Shula Burger, Cracker Barrel, Morton's, The Steakhouse, Wolf Gang Puck, Meineke Car Care Center, Sport Clips Haircuts, Dick's Last Resort, Marriott, The Breakers Hotel, Firehouse Subs, IFA, Golden Coral, KFC, Palm Restaurants, NRA, CRA, The Maids, QuickChek, Sunoco, Dunkin Donuts AND 100'S MORE.

Tucker W. "bill" Main
Senior Vp Operations / Cfo

Tucker W. "Bill" Main is a nationally recognized foodservice management consultant and strategic planner having served over 500 clients throughout the United States and Canada.

Following an officer training commission and flight training in the U.S. Navy, Main earned a BS degree in Economics from Oregon State University, where he was a 3-year Pac-8 Conference halfback and draft choice for the legendary Pittsburgh Steelers. In 1968, he led the NCAA in kickoff return averages.

Bill has more than 35 years of foodservice experience, starting with the original "fern bar." Henry Africa's in San Francisco. He developed and owned three restaurants during his career, most notably, The Shore Bird, a Cape Cod style seafood restaurant on the Pacific coast, just south of San Francisco, CA. For nearly 23 years, The Shore Bird was recognized as one of the most successful and profitable restaurants in the United States.

Bill served as Chairman of the California Restaurant Association in 1996, and as Chairman of the CRA Education Foundation in 2008.

Main is well known to the trade media as a contributing author and regular columnist to Restaurant Business, Restaurants & Institutions, Flavor & the Menu, Restaurant Hospitality,, and many others. He has written three books and authored dozens of published articles over the last 25 years.

Eduardo Estevez
Executive Chef

Eduardo (Eddie) Estevez has been in the restaurant business for 25 years and has opened, as well as turned around, many restaurants throughout his career.

His career started in Miami where proficiency in both the front of the house and back of the house operations soon launched him into management and operations.

Eddie has opened restaurants throughout the U.S. and in the Bahamas. He is on the Board of Directors and the Chair for the North County Leads Group of the Hispanic Chamber of Commerce of the Palm Beaches.

He has appeared on several TV shows doing cooking demonstrations both locally and on a national level.

Now Chef Estevez is using all his corporate experience, knowledge and creativity as a restaurant consultant and Owner/ Principal of EDJE Restaurant Solutions, LLC assisting start-up as well as existing restaurants

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This web page does not constitute a franchise offering or an offer to sell a franchise. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document.

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