Mainstream Boutique Franchise Overview

About Mainstream Boutique

Mainstream Boutique, a multi-generational unique and affordable clothing and accessories boutique, is providing women an unparalleled shopping experience with boutiques opening across the nation. From up-to-date fashions to the incredible service and personalized touch, this affordable, on trend boutique is a go-to shopping destination where women leave looking and feeling their best. With the buying power of large department stores, but the individuality of an independent boutique, Mainstream Boutique fills the space between the two, creating the best of both worlds for both shop owners and customers. Unlike large department stores that have huge volumes of merchandise, Mainstream Boutique's 1,500 square-foot locations have constantly updated inventory, allowing customers to find new, on-trend items on a weekly basis.

Franchise History

Mainstream Boutique began in 1991 as a direct sales company selling unique apparel and accessories in homes and businesses all over the Twin Cities.The idea came from Marie DeNicola, founder, President and CEO of the company. Marie had spent years in the garment district in Los Angeles as a buyer, merchandiser and planner for such companies as Windsor Fashions and the now defunct Clothestime. Her husband Nick's career resulted in moving to Atlanta where Marie was Director of Purchasing for the Art Institutes International. In the cold winter of 1991 the family packed up once again for Nick's career, and moved to Minnesota. Marie dreamt of a company who could offer unique, fun and exciting apparel and accessories for today's busy woman. Soon the company was doing 100 shows in a month, and the word spread all the way to the Oprah show where Marie was featured as a successful entrepreneur. Calls came in from women all over the world wanting to know how they could do the same thing in their area, and the answer for that was offering a franchise. Over the years Mainstream has evolved and kept up with the ever changing fashion trends. Mainstream Boutique was born around the kitchen table and now has more than 20 stores in 9 states nationwide. Its corporate headquarters and main retail store are located in Apple Valley, Minnesota.

This web page does not constitute a franchise offering or an offer to sell a franchise. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document.