Mama Fu's Asian House Franchise News

Asian Flex-Casual™ Concept Signs 18-Unit Franchise Deal; Buffalo Wild Wings Veteran Looks to Further Expand the Burgeoning Brand
May 17, 2012 // Franchising.com // AUSTIN, Texas – On the heels of the company’s recent MenuMasters Award and recognition as a top mover and shaker by FastCasual.com, Mama Fu’s Asian House is continuing to make big strides and has recently signed its largest franchise agreement to date, bringing the brand to the Houston market.
The agreement calls for 18 Mama Fu’s restaurant locations to open in Houston, marking the company’s growth into its largest metro area to date, and adding to many other territories in Texas being developed such as San Antonio, El Paso, West Texas, Central Texas, and the corporate market of Austin...

FastCasual.com Ranks Texas-based Asian Cuisine Concept No. 13
May 07, 2012 // Franchising.com // AUSTIN, Texas – As Mama Fu’s Asian House continues to move its way to the top of the restaurant industry, FastCasual.com has ranked the company as part of the 2012 Top 100 Fast Casual "Movers & Shakers".
Coming in at No. 13, Mama Fu’s ranked alongside some of the industry’s giant players and has moved up nearly 60 spots since the 2011 ranking. Annually, FastCasual.com evaluates hundreds of fast casual restaurant brands, based on their creativity and innovation to move their brands and the segment forward.
“As we work towards our overall goal of being known as the Asian cuisine leader of the restaurant industry, the ranking serves as a true testimony to our success,” said Randy Murphy, President and CEO of Mama Fu’s...

Texas-based franchise to be honored for innovative menu offerings.
AUSTIN, TX, March 16, 2012 /24-7PressRelease/ -- Mama Fu's Asian House continues to sizzle as a restaurant industry leader. The Austin-based franchise that is known for its Flex-Casual service - fast casual at lunch, full service at dinner - will be honored for its innovative menu offerings during the 15th Annual MenuMasters Awards Celebration in Chicago on May 5, 2012.
Mama Fu's Banh Mi Vietnamese Street Sandwich and the company's Flex-Casual service model will be recognized with the Menu Trendsetter award.
"Throughout the past four years, we have continued to evolve Mama Fu's to put us in an extremely favorable position to dominate the Asian segment of the restaurant industry," said company president and CEO Randy Murphy, who will share the stage in Chicago with other award honorees Buffalo Wild Wings, Quaker Steak & Lube, Sonic Corp...

Asian Flex-Casual™ Concept Signs Three-Unit Agreement; Restaurant Pioneers Look to Further Expand the Burgeoning Brand
February 23, 2012 // Franchising.com // AUSTIN, Texas – While consumer interest in Asian food continues to sizzle, Mama Fu’s is confirming what it saw happening a few years ago and anchoring itself as the segment leader.
With 13 existing locations and 7-8 new store openings in the next 12 months, Mama Fu’s recently increased the number of restaurants it has in various stages of development to 31 with a three-store development agreement in Cleveland.
“It’s an exciting time for Mama Fu’s as we continue to build on the success of the brand and increase momentum towards our national expansion goals which includes entering into strong, new markets like Cleveland,” said Randy Murphy, President and CEO of Mama Fu’s...

Asian Flex-Casual™ Concept Further Expands Presence within the Fast-Casual Industry
February 15, 2012 // Franchising.com // AUSTIN – Mama Fu’s Asian House continues to prove that Asian cuisine is flourishing across the nation. As the fast-casual segment of the restaurant industry continues to sizzle, Texas-based Mama Fu’s continues to position itself as a leader in the industry and is leveraging operational changes for strong growth in 2012.
Poised for significant unit growth in 2012, Mama Fu’s looks to add to its 13 existing locations by opening 7-8 new franchise stores in the next 12 months. Mama Fu’s also recently increased the number of restaurants it has in various stages of development to 31, after signing a three store development agreement in Cleveland, Ohio, a formerly untapped market for the company...

Asian Flex-Casual™ Concept Signs 11-Unit Agreement;Buffalo Wild Wings Veterans Look to Further Expand the Burgeoning Brand
September 22, 2011 // Franchising.com // AUSTIN, Texas – While consumer interest in Asian food continues to sizzle, Mama Fu's is confirming what it saw happening a few years ago and anchoring itself as the segment leader.
With 13 locations already open and operating throughout the United States, Mama Fu's recently increased the number of restaurants it has in various stages of development to 29, having signed an 11-store development agreement in West Texas and San Antonio.
"It's an exciting time for Mama Fu's as we continue to build on the success of the brand and increase momentum towards our national expansion goals," said Randy Murphy, President and CEO of Mama Fu's...

Continued expansion will benefit from Site Selection analysis June 14, 2011 // Franchising.com // FORT WORTH, TEXAS — Mama Fu's Asian House®, an Asianinspired, fast-casual restaurant serving made-to-order food, announced today the company will continue its expansion plans utilizing Buxton® to aid with site selection and market customer analytics. Buxton, a leading customer analytics firm, will assist with the restaurant's market expansion and analytics strategy.

"Mama Fu's is about to experience significant growth and we needed trustworthy, quantitative-based tools for customer profiling, si te selection and marketing," said Randy Murphy, president and CEO of Mama Fu's. "We selected Buxton because they not only had the most advanced product suite, but they were also able to deliver the capability we needed at an investment level appropriate fo r our company size...

Nationally Expanding Asian "Flex-Casual" Concept Evolves in Booming Asian Segment April 20, 2011 // Franchising.com // AUSTIN, Texas – As the booming fast-casual Asian dining segment continues to sweep the nation, Mama Fu's Asian House has further positioned itself as an industry leader with the launch of its new prototype.

The nationally expanding franchise, known for specializing in freshly prepared Asian cuisine, developed the new prototype in an effort to meet the increased system-wide growth of off-premise sales, comprised of take-out, delivery and catering. The prototype shrinks Mama Fu's footprint from 3,000 to 2,500 square feet, ultimately lowering upfront and ongoing occupancy costs while not hampering its ability to build sales across all revenue channels...

Asian "Flex-Casual" Concept Signs Six Unit Agreement for New Mexico and El Paso, Texas; Franchise Veterans Look to Further Expand the Burgeoning Brand April 20, 2011 // Franchising.com // AUSTIN, Texas – The fast-paced, national growth of the fast-casual Asian dining segment continues to sizzle as Mama Fu's Asian House, an Austin-based restaurant specializing in freshly prepared Asian cuisine, announces the signing of an area development agreement for six restaurants in New Mexico and El Paso, Texas.

The multi-unit deal was signed with Mama's Alamo, LLC. The San Antonio-based restaurant development group, whose managing partners have more than 60 years of restaurant and franchise experience, is comprised of more than 70 units across seven states including such brands as Buffalo Wild Wings, Smashburger and Little Caesars, among others...

Pan-Asian "Flex-Casual" Concept Meets Consumer Demand for Fresh, Healthy Foods in 2011 January 04, 2011 // Franchising.com // AUSTIN, Texas - Complete with a new prototype, retooled menu and an innovative "flex-casual" service model, Mama Fu's is off to a great start in 2011 announcing the signing of an area development agreement for five restaurants in Waco and the surrounding area including College Station, Temple and Killeen.

The signed agreement, targeting the Waco area, is part of an aggressive national expansion plan calling for 130 restaurants in the next five years. With 13 locations successfully operating throughout Arkansas, Florida, North Carolina and Texas, the signed agreement will add to the seven successful operating Mama Fu's franchised locations in the Texas market...

Pan-Asian "Flex-Casual" Concept Meets Consumer Demand for Fresh, Healthy Foods in 2011

January 03, 2011 // Franchising.com // AUSTIN, Texas - Complete with a new prototype, retooled menu and an innovative "flex-casual" service model, Mama Fu's is off to a great start in 2011 announcing the signing of an area development agreement for five restaurants in Waco and the surrounding area including College Station, Temple and Killeen.

The signed agreement, targeting the Waco area, is part of an aggressive national expansion plan calling for 130 restaurants in the next five years. With 13 locations successfully operating throughout Arkansas, Florida, North Carolina and Texas, the signed agreement will add to the seven successful operating Mama Fu's franchised locations in the Texas market...

Pan-Asian "Flex-Casual" Concept Opening New Restaurant; Meets Consumer Demand for Fresh, Healthy Foods in Southwest Austin October 20, 2010 // Franchising.com // AUSTIN, Texas – Mama Fu's Asian House is feeding the demand for healthy dining options, variety and convenience, bringing its sizzling Pan Asian concept to Sunset Valley with its newest location opening soon in Southwest Austin on Full-screenBrodie Lane, near Academy and Buy Buy Baby.

Already one of the hottest Asian concepts in Austin and successfully operating thirteen locations, the Sunset Valley restaurant is the seventh location to open in Central Texas. With an expected opening date in early December, this is part of an aggressive growth plan to continue to expand its unique flex casual concept and menu throughout Texas and the United States...

Pan-Asian "Flex-Casual" Concept Meets Consumer Demand for Fresh, Healthy Foods in the Midwest August 23, 2010 // Franchising.com // AUSTIN, Texas – Since Murphy Adams Restaurant Group purchased Mama Fu's in 2008, business has gone nowhere but up. Powered by strong marketplace demand for healthy dining options, variety and convenience, Mama Fu's, Pan-Asian concept announces the first signing of a three-unit area development agreement for Mama Fu's first locations in Pittsburgh.

The signed agreement, targeting Pittsburgh as well as greater Allegheny & Butler counties is part of an aggressive national expansion plan calling for 150 restaurants in the next five years. Complete with a new prototype, retooled menu and an innovative "flex-casual" service model, the first Mama Fu's location is slated to open during the first quarter in 2011, followed by another location three months later...

Pan-Asian "Flex-Casual" Concept Meets Consumer Demand for Fresh, Healthy Foods; SBC Restaurants to "Flex" Their Muscles in Baton Rouge and Lafayette August 17, 2010 // Franchising.com // AUSTIN, Texas – Since Murphy Adams Restaurant Group purchased Mama Fu's in 2008, business has gone nowhere but up. Complete with a new prototype, retooled menu and an innovative "flex-casual" service model, Mama Fu's announces the signing of an area development agreement for three restaurants in southern Louisiana.

The signed agreement, targeting Baton Rouge and Lafayette, is part of an aggressive national expansion plan calling for 130 restaurants in the next five years. With 13 locations successfully operating throughout Arkansas, Florida, North Carolina and Texas, the signed agreement will bring the first Mama Fu's franchised locations to the Louisiana market...

Pan-Asian "flex casual" restaurant offers a Mother's Day gift with taste April 29, 2010 // Franchising.com // Austin, TX — Mama Fu's Asian House, which specializes in serving quality pan-Asian cuisine at an affordable price, is hosting a "Mamas Eat Free" promotion to allow hard-working women a free dinner and most importantly a night off dinner duty this Mother's Day.

Mother's Day is an occasion for everyone to celebrate and honor their mother or the mother of their children. Mama Fu's wants to do their part and make it special and beginning Sunday May 9th through Wednesday May 12th, customers can bring their family into select Mama Fu's locations and moms will receive one free entrée with minimum purchase of 15 dollars or more...

Pan-Asian Concept Sees Increase in Same-Store Sales, Attracting Multi-Unit Franchisees March 08, 2010 // Franchising.com // AUSTIN, Texas – Business has been 'sizzling' at Mama Fu's since Murphy Adams Restaurant Group purchased the Pan-Asian concept from Raving Brands nearly two years ago. Complete with a new prototype, retooled menu and an innovative "flex-casual" service model, Mama Fu's is on the fast-track to renewed franchise growth.

With same-store sales increases of eight percent at its owned and operating restaurants, prospective franchisees are jumping at the opportunity to be a part of the burgeoning brand. Successfully operating thirteen locations throughout Arkansas, Florida, Georgia, North Carolina and Texas, Mama Fu's expansion plans call for an additional 130 restaurants in the next five years...

Concept Was One of the First Franchised Chains in Fast Casual Pan Asian Segment

Stephen MacManus Joins Murphy Adams as Chief Operations Officer

ATLANTA--(BUSINESS WIRE)--Mama Fu's Noodle House announces today that it has sold its Mama Fu's Asian House brand in the United States and Mexico for an undisclosed amount to Austin, Texas-based Murphy Adams Restaurant Group, currently the largest franchisee of Mama Fu's.

There are 17 Mama Fu's restaurants in the United States, five of which are owned by Murphy Adams, who also have a sixth restaurant in development. Randy Murphy, President & CEO of Murphy Adams, said, "We have seen the potential of Mama Fu's first hand and look forward to building on the existing brand equity and creating a successful franchise system in the United States and Mexico to replicate our success...