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Meineke Car Care Centers Franchise News

Browse the latest corporate news from Meineke Car Care Centers.

Meineke Launches New "On With Life" Advertising Campaign »

August 31, 2015 at 4:24AM PDT | Source: Meineke Car Care Centers

Integrated Marketing Approach Includes New Rewards Program and Changes to Customer Experience Designed to Build Customer Loyalty
CHARLOTTE, NC - (Marketwired - August 31, 2015) - Meineke Car Care Centers, a leading automotive care and repair brand since 1972, today launched a new, multi-million dollar advertising campaign to drive sales growth at its more than 900 car care centers nationwide. The company's integrated marketing approach also will include a new rewards program and improvements to its online and in-store customer experience that are designed to build customer loyalty.
Meineke's "On With Life" advertising campaign kicks off with television spots in September. The TV ads employ humor and empathy to show how car care can interfere with life's everyday moments and how Meineke can help...

Meineke Selects Clutch To Drive Strategic Customer Experience Program »

July 14, 2015 at 6:58AM PDT | Source: Meineke Car Care Centers

Automotive service leader partners with Consumer Management innovator to develop industry-leading program built to strengthen customer relationships and enhance the brand experience.
PHILADELPHIA - July 14, 2015 - (BUSINESS WIRE) - Clutch, a pioneering Consumer Management platform that delivers customer intelligence and engagement solutions to premium brands, announced today a strategic partnership with Meineke Car Care Centers. A leader in automotive service, maintenance and repair, Meineke chose Clutch to design and power a comprehensive solution that will enhance Meineke consumer engagement. Built using Clutch’s advanced consumer management technology, the program will focus on delivering value, increased relevancy and stronger, more meaningful consumer-technician relationships throughout the more than 900 centers in North America...

Meineke Car Care Center Puts Its Foot On The Gas With Incentive Programs To Drive Expansion »

March 25, 2015 at 12:06PM PDT | Source: Meineke Car Care Centers

Top-rated Auto Repair Franchise Continues Development in Thriving Automotive Aftermarket
CHARLOTTE, N.C. - March 25, 2015 - (BUSINESS WIRE) - The automotive aftermarket is projected to top more than $722 billion by the year 2020, according to Global Industry Analysts, Inc. Meineke Car Care Center, the nearly 1,000-unit, top-rated aftermarket auto franchise, is poised for paralleled growth as consumers place a greater focus on preventive maintenance and entrepreneurs seek franchising opportunities within the industry.
While opening new centers is critical to the company’s goal of significantly growing the brand, Meineke aims to continuously help its partners improve their top and bottom line performance to sustain a successful franchise system...

Meineke Shares The Top Five Reasons Oil Changes Save Vehicles »

March 18, 2015 at 11:44AM PDT | Source: Meineke Car Care Centers

Total Car Care Experts Offer the Most Important Reasons to Routinely Change a Vehicle's Oil
CHARLOTTE, NC - (Marketwired - March 18, 2015) - Engines are made up of many moving parts, and those parts need to be properly lubricated to avoid damage. Oil in the engine provides this vital function. Over time, that oil breaks down and becomes contaminated with dust, dirt and debris from the engine as well as the environment. When that happens, oil can't properly do its job. A recent study by the Car Care Council of the Be Car Care Aware campaign stated that 22% of vehicles have low or dirty engine oil. Proactively changing a vehicles' oil and filter will help the engine continue to work at its best and prevent costly repairs to drivers down the road...

Meineke Presents The Top 10 Winter Car Maintenance Tips »

January 15, 2015 at 6:40AM PST | Source: Meineke Car Care Centers

Leaders in complete car care help prepare vehicles for the cold weather.
CHARLOTTE, N.C. - Jan. 15, 2015 /PRNewswire - Driving is an everyday part of life for the owners of more than 250 million vehicles on the road in the U.S. Preparing vehicles for the colder months with a specialized winter checkup is crucial as the drop in temperatures can wreak havoc on even a well-maintained vehicle. Due diligence helps drivers prevent the possibility of being stranded in the cold and can help eliminate the need for unexpected emergency repairs, which can be costly. The total car care experts at Meineke have assembled a list of top 10 winter car care recommended tips each vehicle owner should know before heading into unpleasant winter weather.
Top 10 Tips for Winter Car Care

Don't neglect scheduled oil changes...

America's Service Station Says 'Thanks' On Veterans Day With Free Oil Changes »

November 05, 2014 at 10:47AM PST | Source: Meineke Car Care Centers

America's Service Station locations to offer Free Oil Changes for Active or Retired Service People and their Spouses*
ATLANTA - Nov. 5, 2014 /PRNewswire/ - America's Service Station, one of Atlanta's leading automotive aftermarket franchisors in the world, announced today free oil changes in its America's Service Station locations in the Atlanta area, to honor and celebrate Veterans Day.
Veterans Day, observed on Nov. 11, is perhaps one of the most important federal holidays, and for millions of American veterans and their families, it's a celebration to honor our veterans for their patriotism, love of country and willingness to serve and sacrifice their lives for the common good. For many businesses around the country, it's a day to give a small token of gratitude and appreciation to those who support us each day...

Meineke Car Care Centers Appoints New Brand President »

October 28, 2014 at 11:27AM PDT | Source: Meineke Car Care Centers

Driven Brands CIO and Meineke EVP Danny Rivera Assumes New Role
CHARLOTTE, N.C. - Oct. 28, 2014 /PRNewswire/ - Meineke Car Care Centers, a leading automotive aftermarket franchisor in the world, today announced the appointment of Danny Rivera, a digitally driven executive, as the brand's new president.
A tech-savvy executive, Rivera brings more than 12 years of experience to the table. He has served as Driven Brands' chief information officer since 2012 and most recently served as the executive vice president for Meineke since June. Rivera has led major innovation projects for Driven Brands, both at Meineke and Maaco, improving the customer experience and implementing state-of-the-art technology in centers across the United States and Canada...

Meineke Car Care Center Number One Out Of 150 Top Brands For Digital Marketing »

October 27, 2014 at 4:27AM PDT | Source: Meineke Car Care Centers

Brand Awarded for Superior Digital Footprint Amongst Leading National Brands
CHARLOTTE, N.C. - Oct. 24, 2014 /PRNewswire/ - After the evaluation of over 1000 national brands, local marketing expert Placeable names Meineke Car Care Center as the leader in digital marketing efforts throughout the country. Placeable recently analyzed the marketing efforts of national brands across a broad range of industries, resulting in the NatLo Top 150. Meineke tops the list of brands best positioned to compete effectively in local markets by driving consumer awareness though online visibility. In addition to being number one overall, Meineke was named the top digital marketer within the automotive industry category.
"Creating a convenient and great customer experience is a goal we remain diligent in pursuing," said Danny Rivera, Meineke Executive Vice President...

Wendel Clark’s Meineke Vaughan Franchise Named SSGM 'Garage Of The Year' »

December 30, 2013 at 10:21AM PST | Source: Meineke Car Care Centers

VAUGHAN, Ontario - December 30, 2013 - (BUSINESS WIRE) - Just six months after opening his first franchise location, hockey legend Wendel Clark’s Meineke Car Care Centre in Vaughan, ON was named Garage of the Year by SSGM (Service Station & Garage Management).
Clark and his two partners Andrew Jackson and Cam Campli are so pleased with their partnership with Meineke that they have announced plans to open additional Meineke locations.
Said SSGM Editor Tom Venetis, "This year’s ‘Garage of the Year winner’, Meineke Car Care Centre, represents the high quality of customer service and technical expertise that the automotive aftermarket strives for in Canada. They are to be congratulated for the excellence of their service operation and professionalism of their staff, as well as providing customers with an environment that is inviting...

From Free Oil Changes To Free Meals, Businesses Say 'Thanks' On Veterans Day »

November 05, 2013 at 6:55AM PST | Source: Meineke Car Care Centers

Meineke Car Care Centers Offer Free Oil Change to Active or Retired Service People and their Spouses*
CHARLOTTE, N.C. - Nov. 5, 2013 /PRNewswire/ - It is perhaps one of the most important federal holidays, and for millions of American veterans and their families, Nov. 11 – Veterans Day – is a solemn reminder of the sacrifices so many service men and women have made for our country. There are remembrances and ceremonies honoring those who have and continue to serve. And for many businesses from Main Street to Madison Avenue, it's a day to give a small token of something back in gratitude and support of those who support us every day.
A History of Sacrifice and Honor
The day's origins stem from the date the Allied nations and Germany agreed to a temporary cease-fire on Nov...

Meineke Offers Simple Car Care Solutions For Fall And Winter Driving »

October 22, 2013 at 5:28AM PDT | Source: Meineke Car Care Centers

"Drive A Little Smarter" This Season with Meineke
CHARLOTTE, N.C. - Oct. 22, 2013 /PRNewswire/ - Snow, sleet, ice or just a seasonal climate change – it's that time of year again and Meineke Car Care Centers, part of the Driven Brands family of automotive companies, is helping its customers Drive a Little Smarter with some simple tips for fall and winter car care.
Last month, Meineke embarked upon a complete brand repositioning. Brand research indicated that most customers did not know how short-term automotive maintenance could prevent long-term issues. As a result, the brand's "Drive A Little Smarter" initiative was launched to help educate and empower its customers and equip car owners with the knowledge to help them make proactive maintenance decisions...

MAM Software To Demonstrate Latest VAST Release At Meineke International Franchisee Convention »

October 04, 2013 at 7:22AM PDT | Source: Meineke Car Care Centers

Automotive service providers catch an exclusive 'sneak peek' of Full Slate and CARFAX integrations with the VAST business management and POS system.
CHARLOTTE, N.C. - Oct. 4, 2013 /PRNewswire/ - MAM Software, Inc. (NASDAQ: MAMS), a leading provider of business management solutions, will demonstrate its VAST Business Management Software for automotive service providers at Meineke Car Care Center's International Franchisee Convention on October 7th at Boca Raton Resort and Club in Boca Raton, Florida. Franchisees will learn how VAST has helped fellow Meineke center owners manage daily business operations, including estimating, sales, order processing and extensive business reporting.
The demonstration coincides with VAST's upcoming version release...

Meineke Car Care Centers Gear Up For A National Brand Overhaul To Help Customers ‘Drive A Little Smarter’ »

September 11, 2013 at 6:02AM PDT | Source: Meineke Car Care Centers

"Kid President" Kick-Starts Brand Quest to Educate Customers About Everyday Car Care
CHARLOTTE, N.C. - September 11, 2013 /PRNewswire/ - Meineke Car Care Centers, part of the Driven Brands family of automotive companies, today announced the launch of its brand repositioning based on a radical new attitude about customer service and advertising with a campaign featuring SoulPancake's viral sensation Robby Novak, "Kid President," as the Meineke "Kid Mechanic." The new positioning, "Drive A Little Smarter," is supported by television, outdoor and digital executions designed to take the mystery out of simple car care by presenting it in a fun and understandable way.
Despite the seeming simplicity of an oil change, maintaining proper tire pressure, or replacing windshield wipers seasonally, Meineke research indicated that most customers who visited their car care centers did not understand many of the services, or how short-term automotive maintenance could prevent long-term issues...

Meineke Raises $80,000 For Carolinas Healthcare System's Levine Children's Hospital And Children's Miracle Network »

June 18, 2013 at 10:45AM PDT | Source: Meineke Car Care Centers

CHARLOTTE, N.C. - June 18, 2013 /PRNewswire/ - The Meineke team joined forces with Driven Brands Charitable Foundation to host the 15th Annual Meineke Tournament of Champions at the picturesque The Golf Club at Ballantyne. The fundraising event benefited Carolinas Healthcare System's Levine Children's Hospital in Charlotte and Children's Miracle Network Hospitals (CMNH), raising $80,000 for this great cause.
The fundraising effort was spearheaded by more than 160 attendees representing generous vendors, franchisees and employees. PITCH, Advance Auto Parts, O'Reilly Auto Parts, American Tire Distributors, and other sponsors contributed by sponsorship donations and provided amazing prizes through both silent and live auction.
"Giving back to our communities, on a local and national level, is at the core of Meineke," said Paul Clayton, President, Meineke...

Meineke Names Pitch, Inc. As Advertising Agency Of Record »

April 29, 2013 at 5:24AM PDT | Source: Meineke Car Care Centers

CHARLOTTE, N.C. - April 29, 2013 /PRNewswire/ - Meineke Car Care Centers, Inc., today announced that Pitch has been selected to be the company's Advertising Agency of Record.
"We're eager to bring a new approach to brand development that reinvents the car care category and we know that the team at Pitch will deliver innovative and exciting solutions for our consumers and franchisees," remarked Jason Moskal , SVP, Chief Marketing Officer.
Meineke's North American network of 900 franchised car care centers will promote awareness with a $30M campaign focused on print, digital, broadcast, radio, and experiential.
"We're creating robust national and local programs to empower consumers to seek out the skilled automotive maintenance and repairs that can only be done by Meineke," said Rachel Spiegelman , SVP, Marketing at Pitch...

Meineke Car Care Centers, Inc. Appoints Jason J. Moskal As Chief Marketing Officer »

April 25, 2013 at 5:52AM PDT | Source: Meineke Car Care Centers

CHARLOTTE, N.C. - April 25, 2013 /PRNewswire/ - Meineke, a leader in automotive service, maintenance and repair, announces Jason J. Moskal as Senior Vice President, Chief Marketing Officer. Moskal brings over 17 years of experience in developing integrated marketing programs and brand strategies with many Fortune 100 companies.
Moskal will be responsible for the development of the overall brand strategy and execution of Meineke's strategic marketing programs, including product promotion, marketing communications, traditional and emerging media channels, new customer acquisition and deepening existing customer relationships.Most recently, Moskal served as U.S. Director of Marketing at Ally Bank, where he was responsible for strategic marketing planning, creative development, media strategy and multi-channel marketing programs across mass, digital and interactive channels...

Meineke Car Care Centers, Inc. Appoints New President »

January 18, 2013 at 4:16AM PST | Source: Meineke Car Care Centers

January 18, 2013 // // CHARLOTTE, NC - Meineke Car Care Centers Inc., a leading provider of franchised automotive repair and maintenance services, today announced the appointment of Paul Clayton, an accomplished franchising executive, as the company's new President.
Clayton brings over 28 years of highly successful franchising experience to Meineke, most notably having spent 8 years as CEO of Jamba Juice and building the company into a nationally recognized brand. Clayton led the growth of Jamba Juice to over 740 US stores and delivered seven consecutive years of positive same-store sales performance. Under Clayton's leadership, Jamba Juice dominated the made-to-order and healthy snack market in 2008 with 19% market share, triple that of their closest competition...

Navy Veteran Finds Business Success With Meineke Car Care Center »

November 29, 2012 at 4:59AM PST | Source: Meineke Car Care Centers

Decorated veteran named finalist for national award.
Pensacola, FL (PRWEB) November 29, 2012 - Navy veteran Tom Perez purchased Meineke Car Care Center in Pensacola, Fla., in May with the help of Boost A Hero, a crowdfunding site to help veterans open franchises. Perez raised $6,740 through Boost A Hero, and Meineke discounted the franchise fee and provided additional financing, making it possible for Perez to take over the Pensacola location.
In his first six months in business, Perez, 31, has hired five veterans, keeping his promise to help other veterans find jobs. He has also increased sales for his location by 60 percent, and he hopes to open a second center. Perez has been nominated for the International Franchise Association (IFA)’s Veteran of the Year award and is a finalist for the U...

Meineke Car Care Center Launches New Incentives For Multi-Store Operators »

October 10, 2012 at 5:13AM PDT | Source: Meineke Car Care Centers

Reduced Franchise Fees, Royalty Rates Put in Place
October 10, 2012 // // Charlotte, NC - Meineke Car Care Center, a full-service automotive maintenance and repair, specializing in brakes, maintenance services and general repair, is using new incentives to attract multi-store operators (MSO).
The second license under the new program is $15,000—savings of $7,500—and the third license and every one after that is $10,000—a discount of $20,000 from the original single license fee of $30,000. There is also a 50 percent royalty discount for the first year of operation for the second store and any stores after. M-Key, which is Meineke’s point of sale system that costs about $5,000, is free for the second store and any following stores...

Meineke Car Care Center Announces Franchisee Of The Year »

October 10, 2012 at 4:13AM PDT | Source: Meineke Car Care Centers

Multi-Unit Owner Wins for Second Time
October 10, 2012 // // Louisville, Ky. - Bryan Brown, franchise owner of eight Meineke Car Care Center locations in Louisville, Ky., and southern Indiana, was honored during this year’s Meineke Convention with its annual Franchisee of the Year Award.
“This award, at its essence, symbolizes the amazing power of uniting entrepreneurial drive with a proven business system and Meineke Car Care Centers, Inc. is proud to present this award to a remarkable person,” said Driven Brands CEO Jonathan Fitzpatrick.
Brown began his venture with Meineke Car Care Centers 15 years ago and is Meineke’s first two-time winner of the prestigious award, having also won in 2008...

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Meineke Car Care Centers »

Meineke Car Care Centers is a leader in the automotive aftermarket, providing high-quality, low-cost under-car repair services at approximately 1,000 locations across North America.


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